Number |
Cover |
TextBook for Marketing |
Author |
Edition |
0 |
|
How to Make Money While you Sleep!: A 7-Step Plan for Starting Your Own Profitable Online Business |
Brett McFall |
|
1 |
|
Applied Mathematics and Modelling in Finance, Marketing and Economics (Studies in Computational Intelligence, 1114) [1 ed.] |
Said Melliani (editor), Oscar Castillo (editor), Abdelmajid El Hajaji (editor) |
1 |
2 |
|
Appraisal and the Transcreation of Marketing Texts: Persuasion in Chinese and English (Routledge Advances in Translation and Interpreting Studies) [1 ed.] |
Nga-Ki Mavis Ho |
1 |
3 |
|
Building a Game Pitch. How to Bottle Lightning |
Arran Topalian |
|
4 |
|
Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI |
Neha Zaidi , Mohit Maurya , Simon Grima , Pallavi Tyagi |
|
5 |
|
Business in Action, Global Edition [10 ed.] |
|
10 |
6 |
|
Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good |
Michelle Carvill, Gemma Butler |
|
7 |
|
Can Your Customer Service Do This?: Create an Anticipatory Customer Experience that Builds Loyalty Forever [1 ed.] |
Micah Solomon |
1 |
8 |
|
Consumer Behavior in Practice: Strategic Insights for the Modern Marketer [1st ed.] |
Eugene Y. Chan |
1 |
9 |
|
Consumer Neuroscience: Theory and Application [1 ed.] |
Cathrine Jansson-Boyd, Peter Bright |
1 |
10 |
|
ChatGPT Business Goldmines |
Ope Banwo |
|
11 |
|
Corporate Communication: Concepts and Practice [3 ed.] |
Jaishri Jethwaney |
3 |
12 |
|
Brand Storytelling: Put Customers at the Heart of Your Brand Story [2 ed.] |
Miri Rodriguez |
2 |
13 |
|
Ask and Deliver : Discover the Heart of Your Business by Listening to the Voice of Your Customers |
Mary Ann O'Brien |
|
14 |
|
Selling Like We're Human: A roadmap to selling from the heart in a new business world! |
Sarah Santacroce |
|
15 |
|
How to Build a Goddamn Empire: Advice on Creating Your Brand with High-Tech Smarts, Elbow Grease, Infinite Hustle, and a Whole Lotta Heart |
Ali Kriegsman |
|
16 |
|
Apps Mobile App Trends in 2015 For Mobile App Marketing |
Heart, Vindimear D |
|
17 |
|
Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know |
Shari Levitin |
|
18 |
|
Conscious Online Marketing for the Modern Healer: Best Practice Tips for Yoga Teachers & Natural Medicine Practitioners |
Angela Hammond |
|
19 |
|
Give Your Business a Heart (Collection) |
David B. Wolfe, Rajendra S. Sisodia, Jagdish N. Sheth, Dev Patnaik |
|
20 |
|
Heartificial Empathy, 2nd Edition: Putting Heart into Business and Artificial Intelligence |
Minter Dial |
2 |
21 |
|
Citizen Brands : Putting Society at the Heart of Your Business |
Michael Willmott |
|
22 |
|
Creating Passion Brands: Getting to the Heart of Branding |
Helen Edwards, Derek Day |
|
23 |
|
eMarketing eXcellence: The Heart of eBusiness, Second edition (Emarketing Essentials) |
PR Smith, Dave Chaffey |
2 |
24 |
|
Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart |
Joe Vitale, Craig Perrine |
|
25 |
|
Lead with Your Heart : Sell Happiness and You and Your Business Will Flourish |
Lewis Green |
|
26 |
|
Marketing Straight to the Heart |
Barry Feig |
|
27 |
|
The Heart of Marketing: Love Your Customers and They Will Love You Back |
Judith Sherven, Jim Sniechowski |
|
28 |
|
Brand management 101 : 101 lessons from real-world marketing [1 ed.] |
Dhar, Mainak |
1 |
29 |
|
Brand Shastra: Use the power of marketing to transform your life |
Mainak Dhar |
|
30 |
|
You can sell: Results are rewarded efforts aren't [1 ed.] |
Shiv Khera |
1 |
31 |
|
Master of Commerce (M.COM) (First Year) |
IGNOU |
|
32 |
|
MBA-Specialisation Streams (Marketing) |
IGNOU |
|
33 |
|
Post-Graduate Diploma in Pharmaceutical Sales Management (PGDPSM) |
IGNOU |
|
34 |
|
Advertising 2.0: Social Media Marketing in a Web 2.0 World |
Tracy L. Tuten |
|
35 |
|
Branding with Powerful Stories: The Villains, Victims, and Heroes Model |
Greg Stone |
|
36 |
|
Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses |
Steve O'Leary, Kim Sheehan |
|
37 |
|
Consumer Equality: Race and the American Marketplace |
Geraldine Rosa Henderson, Anne-Marie Hakstian, Jerome D Williams |
|
38 |
|
Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets |
Thomas H. Becker |
|
39 |
|
Empowering the American Consumer: Corporate Responsiveness and Market Profitability |
A. Coskun Samli |
|
40 |
|
Enterprise 2.0: The behavioral enterprise |
Tracy L. Tuten |
|
41 |
|
Ethics and Manipulation in Advertising: Answering a Flawed Indictment |
Michael J Phillips |
|
42 |
|
Getting It Right the First Time: How Innovative Companies Anticipate Demand |
John Katsaros, Peter Christy |
|
43 |
|
Integrated Branding: Becoming Brand-Driven Through Companywide Action |
F. Joseph LePla, Lynn M. Parker |
|
44 |
|
Marketing in the 21st Century and Beyond: Timeless Strategies for Success |
Bruce D. Keillor |
|
45 |
|
Personalities and Products: A Historical Perspective on Advertising in America |
Edd Applegate |
|
46 |
|
Qualitative Research In Intelligence And Marketing |
Walle III A.H. |
|
47 |
|
Small Business Smarts: Building Buzz with Social Media |
Steve O'Leary, Kim Sheehan, Sterling Lentz |
|
48 |
|
Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More |
Tom Funk |
|
49 |
|
Strategic Communication: Origins, Concepts, and Current Debates |
Christopher Paul |
|
50 |
|
The Handbook of Persuasion and Social Marketing: Historical and social foundations |
David W. Stewart |
3 |
51 |
|
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies |
Tom Funk |
|
52 |
|
Why We Shop: Emotional Rewards and Retail Strategies |
Jim Pooler Deceased |
|
53 |
|
Selling Yoga: From Counterculture to Pop Culture |
Andrea Jain |
|
54 |
|
The Business of Yoga: A Guide to Starting, Growing and Marketing Your Yoga Business |
Katy Appleton, Natasha Moutran |
|
55 |
|
The Business of Yoga: A Step-by-Step Guide for Marketing and Maximizing Profits for Yoga Studios and Instructors |
Casey Conrad, Howard Vanes |
|
56 |
|
Ultimate Personal Trainers Marketing Strategies: How to get clients beating down your door (Personal training, marketing, yoga, clients) |
Justin Lee |
|
57 |
|
Indian Club Swinging and the Birth of Global Fitness: Mugdars, Masculinity and Marketing |
Conor Heffernan |
|
58 |
|
The Indian Media Business: Pandemic and After |
Vanita Kohli-Khandekar |
5 |
59 |
|
Brand Wars: Combat Strategies for Indian Brands |
Rajiv Gupte, Anand Limaye |
|
60 |
|
Pragmarketism: Pragmatic Marketing Insights for Winning Indian Consumers |
Trupti Bhandari, Arvind Bhandari |
|
61 |
|
Retail Beyond Detail: The Great Indian Retailing Business |
Gibson Vedamani |
|
62 |
|
Researching Marketing Decisions: The Indian Context |
Ritu Mehta |
|
63 |
|
Service Quality in Indian Hospitals: Perspectives from an Emerging Market |
Sanjay Mohapatra, K. Ganesh, M. Punniyamoorthy, Rani Susmitha |
|
64 |
|
Stark Raving Ad: A Giddy Guide to Indian Ads You Love (or Hate) |
Ritu Singh |
|
65 |
|
Marketing Management : Indian Cases |
Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G Radha Krishan, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami, |
|
66 |
|
The Indian Media Economy |
Adrian Athique, Vibodh Parthasarathi, S. V. Srinivas |
|
67 |
|
Strategic Marketing and Innovation for Indian MSMEs |
R. Srinivasan, C.P. Lohith (auth.) |
|
68 |
|
Consumer Behaviour The Indian Context (Concepts & Cases) |
S. Ramesh Kumar |
|
69 |
|
Marketing Research: An Indian Perspective |
Naval Bajpai |
|
70 |
|
‘Ad’apting to Markets: Repackaging Commercials in Indian Languages |
Sunitha Srinivas C |
|
71 |
|
Understanding India : Cultural Influences on Indian Television Commercials |
Rohitashya Chattopadhyay |
|
72 |
|
The Indian Media Business |
Vanita Kohli-Khandekar |
4 |
73 |
|
The 9 Emotions of Indian Cinema Hoardings |
V. Geetha, Sirish Rao, M.P. Dhakshna |
|
74 |
|
Indian Life and Health Insurance Industry: A Marketing Approach |
Novi Dewan (auth.) |
|
75 |
|
Winning in the Indian Market: Understanding the Transformation of Consumer India |
Rama Bijapurkar |
|
76 |
|
Rural Marketing: Indian Perspectives |
Awadhesh Kumar Singh |
|
77 |
|
Advertising and Integrated Marketing Communications |
Kruti Shah |
|
78 |
|
Agri-Input Marketing in India |
Pingali Venugopal, Ram Kaundinya |
|
79 |
|
Amul's India : based on 50 years of Amul advertising by daCunha Communications |
DY Works (Firm), Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India), DaCunha Communications (Firm) |
|
80 |
|
Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil |
Niklas Schaffmeister (auth.) |
|
81 |
|
Branding in a Competitive Marketplace |
Rajat K. Baisya |
|
82 |
|
Build, Don't Talk |
Raj Shamani |
|
83 |
|
Business Marketing: Text and Cases |
Krishna Havaldar |
|
84 |
|
Business Studies 2, Part 2: Business Finance and Marketing |
Various |
|
85 |
|
Consumer behavior |
Ramesh Kumar, S., Schiffman, Leon G., Wisenblit, Joseph |
11 |
86 |
|
Corporate Reputation Decoded : Building, Managing and Strategising for Corporate Excellence |
Asha Kaul, Avani Desai |
|
87 |
|
Customer loyalty : concept, context and character |
Alok Kumar Rai, Medha Srivastava |
|
88 |
|
Digital Leapfrogs: How technology is reshaping consumer markets in India |
Vijay Mahajan |
|
89 |
|
Fashion Marketing Management |
Babu, V. Ramesh. Arunraj A |
|
90 |
|
Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget |
Aashish Chopra |
|
91 |
|
Fundamentals Of Digital Marketing |
Puneet Singh Bhatia |
|
92 |
|
Globalisation and Advertising in Emerging Economies: Brazil, Russia, India and China |
Lynne Ciochetto |
|
93 |
|
Handbook on Fabric Manufacturing: Grey Fabrics: Preparation, Weaving to Marketing |
B. Purushothama |
|
94 |
|
How People Buy Online : The Psychology Behind Consumer Behaviour |
Seema Gupta |
|
95 |
|
Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics [2 ed.] |
Paich Mark, Corey Peck, Jason Valant |
2 |
96 |
|
IIMA--Strategies For Growth: Help Your Business Move Up The Ladder |
Atanu Ghosh |
|
97 |
|
India Reloaded: Inside India’s Resurgent Consumer Market |
Dheeraj Sinha [Sinha, Dheeraj] |
|
98 |
|
India Reloaded: Inside India’s Resurgent Consumer Market |
Dheeraj Sinha (auth.) |
|
99 |
|
India’s Agricultural Marketing: Market Reforms and Emergence of New Channels |
Nilabja Ghosh (auth.) |
|
100 |
|
Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World |
Anubhav Mishra, Tata Sai Vijay |
|
101 |
|
International Business |
Sumati Varma |
2 |
102 |
|
International Marketing: Text And Cases |
PAUL |
|
103 |
|
Luxury Brands in China and India |
Glyn Atwal, Douglas Bryson (auth.) |
|
104 |
|
Marketing Management |
Rajan Saxena |
|
105 |
|
Marketing of Information Technology |
K Venkatesh |
|
106 |
|
Marketing Research |
Pingali |
|
107 |
|
Marketing Terrorism: The Continental Fear from Middle East to Asia & Africa |
Noor Dahri |
|
108 |
|
Marketing That Words In India |
Y. L. R. Moorthu |
|
109 |
|
Media Economics and Management |
Sathya Prakash Elavarthi, Sunitha Chitrapu |
|
110 |
|
Organisational Schizophrenia : Impact on Customer Service Quality |
Gopal K. Gureja |
|
111 |
|
Public Relations in India: New Tasks and Responsibilites |
J. V. Vilanilam |
|
112 |
|
Rise of Rural Consumers in Developing Countries : Harvesting 3 Billion Aspirations |
Vijay Mahajan |
|
113 |
|
Round the Clock : How a 24×7 Digital Marketplace Is Transforming Business |
Ray Titus |
|
114 |
|
Salespeople Don’t Lie |
Roshan L. Joseph |
|
115 |
|
Service Management and Marketing Principles |
Jay Kandampully, David J. Solnet |
|
116 |
|
Services Marketing |
K. Rama Mohana Rao |
|
117 |
|
Services Marketing: Text and Cases |
Harsh V. Verma |
|
118 |
|
Social Marketing in India |
Sameer Deshpande, Nancy R. Lee |
|
119 |
|
Stories at Work: Unlock the Secret to Business Storytelling |
Indranil Chakraborty |
|
120 |
|
Storm the norm: untold stories of 20 brands that did it best: a unique new framework for industry |
Motwani, Anisha |
|
121 |
|
Strategic Pharmaceutical Marketing Management in Growth Markets |
Mithun Nandy |
|
122 |
|
The $10 Trillion Prize: Captivating the Newly Affluent in China and India |
David Michael, Carol Liao, Abheek Singhi, Michael J. Silverstein |
|
123 |
|
The Curious Marketer: Expeditions in Branding and Consumer Behaviour |
Harish Bhat |
|
124 |
|
The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality |
Douglas E. Haynes |
|
125 |
|
The Indestructible Brand : Crisis Management in the Age of Social Media |
Venke Sharma, Hushidar Kharas |
|
126 |
|
The Life of Y : Engaging Millennials As Employees and Consumers |
Debashish Sengupta |
|
127 |
|
The Life of Z : Understanding the Digital Pre-Teen and Adolescent Generation |
Debashish Sengupta |
|
128 |
|
The Little Book of Big Customer Satisfaction Measurement |
Ajit Rao, Subhash Chandra |
|
129 |
|
The Luxury Market in India: Maharajas to Masses |
Glyn Atwal, Soumya Jain (eds.) |
|
130 |
|
The Making of Star India |
Vanita Kohli Khandekar |
|
131 |
|
The Politics of Time and Youth in Brand India: Bargaining with Capital |
Jyotsna Kapur |
|
132 |
|
Winning a Billion Consumers : A Disruptive Approach for Success in India |
Atul Joshi |
|
133 |
|
Xiaomi: How a Startup Disrupted the Market and Created a Cult Following` |
Jayadevan P.K. |
|
134 |
|
Zero To Mastery In Marketing- No.1 Marketing Book To Become Zero To Hero In Marketing, This Amazing Marketing Book Covers A-Z Marketing Concepts, 2022 ... (Zero To Mastery Series By Vei Publishing) |
Rajiv Jain, Vei Publishing |
|
135 |
|
Nawabs, Nudes, Noodles: India Through 50 Years of Advertising |
Ambi Parameswaran |
|
136 |
|
Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas |
Grant McCracken |
|
137 |
|
Football Brands |
Sue Bridgewater |
|
138 |
|
Marketing and Football: an international perspective (Sports Marketing) |
Michel Desbordes |
|
139 |
|
Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games |
Thorsten Tham (auth.) |
|
140 |
|
Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA |
Gary Hopkins (auth.) |
|
141 |
|
Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the Infant Formula Controversy |
S. Prakash Sethi (auth.) |
|
142 |
|
The Marketing Analytics Practitioner's Guide: Volume 1: Brand and Consumer |
Ashok Charan |
|
143 |
|
Product, Advertising, Biometrics, Price and Promotion |
Ashok Charan |
|
144 |
|
Customer Needs and Strategic Management: Left-right Circles Analysis |
Andrew Chi-fai Chan, Joseph H. L. Ko, Diamond Tai, Conrad Wong |
|
145 |
|
Responsible Sales, Service and Marketing of Alcohol: for the tourism, hospitality and retail industries |
James Murphy |
|
146 |
|
Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation [1 ed.] |
Barrie Gunter, Anders Hansen, Maria Touri |
1 |
147 |
|
Recent Developments in Applied Demand Analysis: Alcohol, Advertising and Global Consumption [1 ed.] |
E. A. Selvanathan, Kenneth W. Clements (auth.) |
1 |
148 |
|
Alcoholism Treatment Marketing : Beyond T. V. Ads and Speeches |
Donald Self, Donald R. Self |
|
149 |
|
MarkPlus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony |
Philip Kotler, Den Huan Hooi |
|
150 |
|
What Sponsors Want: An Inspirational Guide for Event Marketers |
Mark Harrison |
|
151 |
|
Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing |
Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao |
|
152 |
|
Marketing manipulation: a consumer's survival manual |
Kamins, Michael A |
|
153 |
|
Craft Beer Branding Guide |
CODO Design |
|
154 |
|
Beverage Industry August 2011: Focus on function |
Jennifer Zegler |
|
155 |
|
Beverage Industry March 2011: One case at a time |
Elizabeth Fuhrman |
|
156 |
|
食品饮料广告创意设计 (Advertising Creative And Design Of Food & Beverage) |
杜秀玲 (Du Xiuling) |
|
157 |
|
Food & Beverage Packaging April 2011 |
Pan Demetrakakes |
|
158 |
|
Food & Beverage Packaging August 2011 |
Rick Lingle |
|
159 |
|
Food & Beverage Packaging January-February 2011 |
Pan Demetrakakes |
|
160 |
|
Food & Beverage Packaging January-February 2012 |
Rick Lingle |
|
161 |
|
Food & Beverage Packaging June - July 2011 |
Rick Lingle |
|
162 |
|
Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation |
Nicoletta A Wilks |
|
163 |
|
Product innovation in the Dutch food and beverage industry: A study on the impact of the innovation process, strategy and network on the product's short- and long-term market performance |
Christien Enzing |
|
164 |
|
Consumers towards marketing strategies of coffee producers |
Grzegorz Maciejewski, Sylwia Mokrysz, Łukasz Wróblewski |
|
165 |
|
Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series |
Almeida, Luciana Florencio de(Editor),Spers, Eduardo Eugenio(Editor),Cavicchi, Alessio(Editor),Santini, Cristina(Editor) |
|
166 |
|
When Coffee and Kale Compete: Become great at making products people will buy |
Alan Klement |
|
167 |
|
When Coffee and Kale Compete: Become great at making products people will buy [2. Ed] |
Klement, Alan |
2 |
168 |
|
The Coffee Break Guide to Social Media for Writers: How to Succeed on Social Media and Still Have Time to Write |
Amy Denim |
|
169 |
|
The Big Book of Vintage Advertising Posters - Volume One: A Kindle Coffee Table Book |
Douglas DeLong |
|
170 |
|
The Big Book of War Propaganda Posters: Volume One: A Kindle Coffee Table Book |
Douglas DeLong |
|
171 |
|
Consuming Images: Film Art and the American Television Commercial |
Gary D. Rhodes, Robert Singer |
|
172 |
|
Positioning Services in Competitive Markets |
Jochen Wirtz, Kristian P Evans,,, |
|
173 |
|
Architecting Experience: A Marketing Science and Digital Analytics Handbook |
Scot R Wheeler |
|
174 |
|
Selling the Splat Pack: The DVD Revolution and the American Horror Film |
Mark Bernard |
|
175 |
|
Health Education and the Media II. Proceedings of the 2nd International Conference Organized Jointly by the Scottish Health Education Group, Edinburgh and the Advertising Research Unit, Department of Marketing, University of Strathclyde, Edinburgh, 25–29 March 1985 |
D. S. Leathar, G. B. Hastings and K. O'Reilly (Eds.) |
|
176 |
|
Consumer Research Methods in Food Science |
Carlos Gómez-Corona, Heber Rodrigues |
|
177 |
|
Quantitative Modelling in Marketing and Management [2 ed.] |
Luiz Moutinho, Kun-Huang Huarng (eds.) |
2 |
178 |
|
The Digital Crown. Winning at Content on the Web [1 ed.] |
Ahava Leibtag (Auth.) |
1 |
179 |
|
Freemium Economics. Leveraging Analytics and User Segmentation to Drive Revenue |
Eric Benjamin Seufert (Auth.) |
|
180 |
|
Content Strategy at Work. Real-world Stories to Strengthen Every Interactive Project |
Margot Bloomstein (Auth.) |
|
181 |
|
The Essential Persona Lifecycle: Your Guide to Building and Using Personas |
Tamara Adlin and John Pruitt (Auth.) |
1 |
182 |
|
Probabilistic Methods for Financial and Marketing Informatics [1 ed.] |
Richard E. Neapolitan, Xia Jiang |
1 |
183 |
|
Encyclopedia of Major Marketing Campaigns [vol.2] |
Rigghs T |
2 |
184 |
|
Creative Marketing for New Product and New Business Development [illustrated edition] |
Akira Ishikawa, Akira Ishikawa, Atsushi Tsujimoto |
|
185 |
|
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing |
Subhankar Das |
|
186 |
|
Python for Marketing Research and Analytics [1st ed.] |
Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit |
1 |
187 |
|
Competitive Strategy Analysis in the Food System |
Boscagli, Maurizia |
|
188 |
|
R For Marketing Research and Analytics |
Chris Chapman, Elea McDonnell Feit |
|
189 |
|
Consumer Perception of Food Attributes : Consumer Perception of Food Attributes |
Matsumoto, Shigeru, Otsuki, Tsunehiro |
|
190 |
|
Content rules: how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business [Rev. and updated ed] |
Chapman, Charles C.,Handley, Ann |
|
191 |
|
Choice-Based Conjoint Analysis: Models and Designs |
Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi |
|
192 |
|
Data Mining for Design and Marketing [1 ed.] |
Yukio Ohsawa, Katsutoshi Yada |
1 |
193 |
|
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition [2 ed.] |
Merrill R. (Rick) Chapman |
2 |
194 |
|
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters [1 ed.] |
Merrill R. (Rick) Chapman, Merrill R. Chapman |
1 |
195 |
|
Marketing of Prefabricated Homes in the East Northcentral States |
Chapman, Gordon J |
|
196 |
|
Marketing Strategy and Competitive Positioning (4th Edition) [4 ed.] |
Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud |
4 |
197 |
|
The state of research in marketing |
Nick Lee, John Saunders |
|
198 |
|
Principles of Marketing: 4th European Edition (Pie) [4 ed.] |
Philip Kotler, Veronica Wong, John Saunders, Gary Armstrong |
4 |
199 |
|
Twentieth Century Advertising |
Dave Saunders |
|
200 |
|
Principles of Marketing: European Edition [2 ed.] |
Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong |
2 |
201 |
|
Lead Generation, 2 Volume Set: Methods and Strategies |
Holenz, Jörg |
|
202 |
|
Marketing and Sales in the Chemical Industry [2 ed.] |
Rolf Jakobi |
2 |
203 |
|
Praxis des Pharmamarketing |
|
|
204 |
|
Tuning into Mom : Understanding America's Most Powerful Consumer |
Michal Clements, Teri Lucie Thompson |
|
205 |
|
Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold [1 ed.] |
Bill Cates, William R. Cates |
1 |
206 |
|
Delighting Your Customers [1 ed.] |
Avril Owton |
1 |
207 |
|
Marketing and PR |
Nick Wilde, Phil R. Holden |
|
208 |
|
Dictionary of Marketing [3rd ed] |
A&,C Black |
3 |
209 |
|
Why Wellness Sells |
Derkatch, Colleen, |
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210 |
|
How to Market a University: Building Value in a Competitive Environment |
Teresa Flannery |
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211 |
|
Infiltrating Healthcare: How Marketing Works Underground to Influence Nurses |
Quinn Grundy |
|
212 |
|
Dressing Modern Frenchwomen: Marketing Haute Couture, 1919–1939 |
Mary Lynn Stewart |
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213 |
|
Consumer-based New Product Development for the Food Industry |
Sebastiano Porretta, Howard Moskowitz, Attila Gere |
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214 |
|
Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches |
Paula Watson-Lakamp |
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215 |
|
Transforming Our Image, Building Our Brand: The Education Advantage |
Valerie J. Gross |
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216 |
|
The Entrepreneur's Guide to Marketing |
Robert F. Everett |
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217 |
|
Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers |
John A Larson, Bennett E McClellan |
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218 |
|
Services Marketing: People, Technology, Strategy [9 ed.] |
Jochen Wirtz, Christopher Lovelock |
9 |
219 |
|
Marketing manipulation : a consumer’s survival manual |
Kamins, Michael A. |
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220 |
|
Marketing Strategy Text and Cases [8 ed.] |
Farell, Hartline, Hochstein |
8 |
221 |
|
Advertising and Integrated Brand Promotion [8 ed.] |
Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik |
8 |
222 |
|
Handbook of Research in Mass Customization and Personalization (2 Volume Set) |
Frank T. Piller |
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223 |
|
Digital Marketing Foundations and Strategy [5 ed.] |
Debra Zahay, Lauren Labrecque, Brooke Reavey, Mary Lou Roberts |
5 |
224 |
|
Consumer Behavior [8 ed.] |
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters |
8 |
225 |
|
MKTG5 [Team-IRA] [5 ed.] |
Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner |
5 |
226 |
|
Services Marketing: Concepts, Strategies, & Cases [6 ed.] |
K. Douglas Hoffman, John E.G. Bateson |
6 |
227 |
|
International Marketing Strategy: Analysis, Development and Implementation [9 ed.] |
Robin Lowe, Isobel Doole, Alexandra Kenyon |
9 |
228 |
|
International Marketing [11 ed.] |
Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui |
11 |
229 |
|
Foundations of Marketing (MindTap Course List) [9 ed.] |
William M. Pride, O. C. Ferrell |
9 |
230 |
|
MKTG: Principles of Marketing [13 ed.] |
Charles W. Lamb, Joe F. Hair, Carl McDaniel |
13 |
231 |
|
International Marketing Strategy: Analysis, Development & Implementation [8 ed.] |
Robin Lowe, Alexandra Kenyon, Isobel Doole |
8 |
232 |
|
Marketing Concepts & Strategies [8 ed.] |
Lyndon Simkin, William Pride, Ferrell, Sally Dibb |
8 |
233 |
|
Marketing (MindTap Course List) [20 ed.] |
William M. Pride, O. C. Ferrell |
20 |
234 |
|
Foundations Of Marketing 8th Ed. [8 ed.] |
William M. Pride, O. C. Ferrell |
8 |
235 |
|
Consumer Behavior [7 ed.] |
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters |
7 |
236 |
|
MKTG4 [4 ed.] |
Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel, Jr., Jane Summers, Michael Gardiner |
4 |
237 |
|
MKTG. Principles of Marketing [11th ed.] |
Charles W. Lamb, Joseph F. Hair, Carl McDaniel |
11 |
238 |
|
Consumer Behavior 8 |
Barry J. Babin, Eric G. Harris |
8 |
239 |
|
Marketing Management [5 ed.] |
Dawn Iacobucci |
5 |
240 |
|
Sell 5th edition [5 ed.] |
Thomas N. Ingram, Raymond (Buddy) W. LaForge, Ramon A Avila |
5 |
241 |
|
Marketing research [4th Asia- Pacific edition.] |
William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin. |
4 |
242 |
|
Contemporary Marketing [17 ed.] |
David L. Kurtz |
17 |
243 |
|
Social Media Marketing: A Strategic Approach [2 ed.] |
Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Debra Zahay |
2 |
244 |
|
MKTG 8 |
Charles W. Lamb, Joe F. Hair, Carl McDaniel |
|
245 |
|
Marketing 2014 [17 ed.] |
William M. Pride, Ferrell |
17 |
246 |
|
Marketing Essentials [2nd Revised edition] |
Sally Dibb, Lyndon Simkin |
2 |
247 |
|
MKTG 7 [7 ed.] |
Charles W. Lamb, Joe F. Hair, Carl McDaniel |
7 |
248 |
|
International Marketing [10 ed.] |
Michael R. Czinkota, Ilkka A. Ronkainen |
10 |
249 |
|
Marketing Strategy, Text and Cases [6 ed.] |
O. C. Ferrell, Michael Hartline |
6 |
250 |
|
Marketing [European ed of 6th revised ed] |
Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell |
6 |
251 |
|
Contemporary Marketing [15 ed.] |
Louis E. Boone, David L. Kurtz |
15 |
252 |
|
Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures [Hardcover ed.] |
Tim J. Smith |
|
253 |
|
Marketing Channels [Hardcover ed.] |
Bert Rosenbloom |
|
254 |
|
The Linked Photographers Guide to Online Marketing and Social Media |
Lindsay Adler, Rosh Sillars |
|
255 |
|
How to List & Sell Real Estate: Dominate Every Turn of the Market |
Danielle Kennedy, Warren Jamison |
30 |
256 |
|
Green Marketing Management [1 ed.] |
Marie Dalton, Dawn G. Hoyle, Marie W. Watts |
1 |
257 |
|
Consumer Behavior |
Frank Kardes, Maria Cronley, Thomas Cline |
|
258 |
|
Retailing [7 ed.] |
Patrick M. Dunne, Robert F. Lusch, James R. Carver |
7 |
259 |
|
Business [10 ed.] |
William M. Pride, Robert J. Hughes, Jack R. Kapoor |
10 |
260 |
|
Contemporary Marketing [14 ed.] |
Louis E. Boone, David L. Kurtz |
14 |
261 |
|
Advertising, Promotion, and other aspects of Integrated Marketing Communications [8 ed.] |
Terence A. Shimp |
8 |
262 |
|
Advertising photography: a straightforward guide to a complex industry |
Lesko, Lou,Lane, Bobbi |
|
263 |
|
Increase Your Web Traffic in a Weekend [5 ed.] |
Jerry Lee Ford Jr. |
5 |
264 |
|
Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships |
Luca Pellegrini, Srinivas K. Reddy |
|
265 |
|
Bandwagon Effects in High Technology Industries |
Jeffrey H. Rohlfs |
|
266 |
|
Cities for Sale: Municipalities as Public Relations and Marketing Firms |
Staci M Zavattaro |
|
267 |
|
Customer-Centered: Telecommunications Services Marketing (Artech House Telecommunications Library) |
Karen G. Strouse |
|
268 |
|
Data Is Everybody's Business: The Fundamentals of Data Monetization (Management on the Cutting Edge) |
Barbara H. Wixom, Cynthia M. Beath, Leslie Owens |
|
269 |
|
Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications |
Susan L Slocum, Carol Kline, Christina T. Cavaliere |
|
270 |
|
From Little's Law to Marketing Science: Essays in Honor of John D. C. Little [1 ed.] |
John R. Hauser, Glen L. Urban |
1 |
271 |
|
Gurus and Oracles: The Marketing of Information |
Miklos Sarvary |
1 |
272 |
|
I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life) |
Alex Bentley, Mark Earls, Michael J. O'Brien |
|
273 |
|
Whisky : technology, production and marketing [1 ed.] |
Inge Russell, Graham Stewart, Charles Bamforth |
1 |
274 |
|
Typical Food Products Marketing : Tales From the Italian Food and Beverages Industry |
Claudia Vignali, Alberto Mattiacci |
|
275 |
|
Marketing telecommunications services: new approaches for a changing environment |
Karen G. Strouse |
|
276 |
|
Niche Envy: Marketing Discrimination in the Digital Age [1 ed.] |
Joseph Turow |
1 |
277 |
|
Pervasive Advertising [1 ed.] |
Jörg Müller, Florian Alt, Daniel Michelis (auth.), Jörg Müller, Florian Alt, Daniel Michelis (eds.) |
1 |
278 |
|
Selling The American People: Advertising, Optimization, And The Origins Of Adtech [1 ed.] |
Lee McGuigan |
1 |
279 |
|
Strategies for Success in the New Telecommunications Marketplace (Artech House Telecommunications Library) |
Karen Strouse |
|
280 |
|
Successful Marketing Strategies for High-Tech Firms [3 ed.] |
Eric Viardot |
3 |
281 |
|
Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library) [2 ed.] |
Eric Viardot |
2 |
282 |
|
The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value |
Marco Bertini, Oded Koenigsberg |
|
283 |
|
The Handbook of Service Innovation [1 ed.] |
Renu Agarwal, Willem Selen, Göran Roos, Roy Green (eds.) |
1 |
284 |
|
The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions [1 ed.] |
George N. Kenyon, Kabir C. Sen (auth.) |
1 |
285 |
|
Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library) |
Rob Mattison |
|
286 |
|
Pinterest for dummies |
Carr, Kelby |
|
287 |
|
My Life in Advertising |
Claude C. Hopkins |
|
288 |
|
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth |
Joseph Turow |
|
289 |
|
Scan the code above to learn more about our General portfolio. |
|
|
290 |
|
Scan the QR codes to take you to msistone.com's mosaic detail page & kitchen visualizer. |
|
|
291 |
|
Technology-Scanning Capability and Market-Scanning Capability as Drivers of Product Innovation ... |
|
|
292 |
|
31 days to millionaire marketing miracles : attract more leads, get more clients, and make more sales |
Repchuk, Tracy Lynn |
|
293 |
|
Rehumanize your business: how personal videos accelerate sales and improve customer experience |
Beute, Ethan,Pacinelli, Stephen |
|
294 |
|
52 Weeks of Sales Success. America's #1 Salesman Shows You How to Send Sales Soaring |
Ralph R. Roberts |
|
295 |
|
60-Minute Brand Strategist. The Essential Brand Book for Marketing Professionals |
Idris Mootee |
|
296 |
|
Relationship economics : transform your most valuable business contacts into personal and professional success |
David Nour |
|
297 |
|
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers |
Siroker, Dan,Koomen, Pete |
|
298 |
|
Account-Based Marketing and Sales: How to Improve Lead Generation and Sell More by Targeting the Companies That Will Grow Your Business |
Chris Golec,Peter Isaacson,Jessica Fewless |
|
299 |
|
Account-based marketing for dummies [1 ed.] |
Vajre, Sangram |
1 |
300 |
|
Advanced brand management : managing brands in a changing world [2nd ed] |
Temporal, Paul |
2 |
301 |
|
Affiliate Marketing For Dummies |
Ted Sudol, Paul Mladjenovic |
|
302 |
|
Affiliate Program Management: An Hour a Day [1 ed.] |
Evgenii Prussakov |
1 |
303 |
|
AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales |
Appel, Andrew,Pradeep, A. K.,Sthanunathan, Stan |
|
304 |
|
Art of explanation: making your ideas, products, and services easier to understand |
LeFever, Lee |
|
305 |
|
Attention pays: how to drive profitability, productivity, and accountability |
James, Neen |
|
306 |
|
Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue |
Kukral, Jim F |
|
307 |
|
Beyond advertising: creating value through all customer touchpoints |
John Wiley,Sons.,Wharton Future of Advertising Program.,Hays, Catharine,Wind, Yoram |
|
308 |
|
Book yourself solid illustrated: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling |
Port, Michael,Wallace, Jocelyn |
|
309 |
|
Brand Admiration : Building a Business People Love [1 ed.] |
Deborah J. MacInnis, C. Whan Park, Andreas B. Eisingerich, Allen M. Weiss |
1 |
310 |
|
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition [1 ed.] |
John Morgan |
1 |
311 |
|
Brand enigma : decoding the secrets of your brand [1 ed.] |
Harvey, David, Bruce, Duncan |
1 |
312 |
|
Build It: The Rebel Playbook for World-Class Employee Engagement [first edition] |
Glenn Elliott, Debra Corey |
|
313 |
|
Style and statistics: the art of retail analytics |
Bullard, Brittany |
|
314 |
|
Built-In Social: Essential Social Marketing Practices for Every Small Business |
Korhan, Jeff |
|
315 |
|
BULL'S-EYE! : the ultimate how-to marketing and sales guide for cpas |
WARREN, TRACY C |
|
316 |
|
Chief customer officer 2.0 : how to build your customer-driven growth engine |
Bliss, Jeanne |
|
317 |
|
Communications writing and design : the integrated manual for marketing, advertising, and public relations |
John DiMarco |
|
318 |
|
Conscious marketing: how to create an awesome business with a new approach to marketing |
Tate, Carolyn |
|
319 |
|
Consumer and sensory evaluation techniques : how to sense successful products |
Saint-Denis, Cecilia Y |
|
320 |
|
Content marketing strategies for dummies [1 ed.] |
Stephanie Diamond, Paul Clifford |
1 |
321 |
|
Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future [New ed.] |
John Blossom |
|
322 |
|
Content to Commerce : Engaging Consumers Across Paid, Owned and Earned Channels [1 ed.] |
Avi Savar, Avi Savar |
1 |
323 |
|
Copy, copy, copy: how to do smarter marketing by using other peoples ideas |
Earls, Mark |
|
324 |
|
Creating market insight : how firms create value from market understanding [1 ed.] |
Raspin, Paul G., Smith, Brian David |
1 |
325 |
|
Cultural Mediations of Brands : Unadvertization and Quest for Authority |
Caroline Marti |
|
326 |
|
The 15 Essential Marketing Masterclasses for Your Small Business |
Dee Blick |
1 |
327 |
|
Customer Communities: Engage and Retain Customers to Build the future of your business |
Nick Mehta, Robin Van Lieshout |
|
328 |
|
Customer-Centric Marketing : Build Relationships, Create Advocates, and Influence Your Customers [1 ed.] |
Aldo Cundari |
1 |
329 |
|
Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information [1 ed.] |
John S. McKean |
1 |
330 |
|
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management [3 ed.] |
Michael J. Berry, Gordon S. Linoff |
3 |
331 |
|
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know |
Jeffery, Mark |
|
332 |
|
Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences [1 ed.] |
John Edson |
1 |
333 |
|
Designing brand identity : an essential guide for the entire branding team |
Alina Wheeler |
|
334 |
|
Designing Brand Identity: An Essential Guide for the Whole Branding Team [4 ed.] |
Alina Wheeler |
4 |
335 |
|
Differentiate or die : survival in our era of killer competition 2nd |
Jack Trout, Steve Rivkin |
|
336 |
|
DigiMarketing : the essential guide to new media & digital marketing |
Fenwick, Ian, Wertime, Kent |
|
337 |
|
Digital sense: the common sense approach to effectively blending social business strategy, marketing technology, and customer experience |
Snook, Chris J.,Wright, Travis |
|
338 |
|
Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic |
Nicholas Papagiannis |
|
339 |
|
E-mail marketing for dummies |
John Arnold |
|
340 |
|
E-mail Marketing for Dummies, 2nd Edition |
John Arnold |
2 |
341 |
|
Ethical Marketing and The New Consumer |
Chris Arnold |
|
342 |
|
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands |
Hanover, Dan, Smith, Kerry |
|
343 |
|
Facebook Advertising for Dummies [1 ed.] |
Paul Dunay, Richard Krueger, Joel Elad |
1 |
344 |
|
Fashion marketing [3rd ed] |
Easey, Mike |
3 |
345 |
|
Five Stars: Putting Online Reviews to Work for Your Business |
Couzin, Gradiva,Grappone, Jennifer |
|
346 |
|
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and |
Cockrum, Jim |
|
347 |
|
Gamechangers : Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing [1 ed.] |
Peter Fisk |
1 |
348 |
|
Getting multi-channel distribution right [Second edition] |
Ailawadi, Kusum L., Farris, Paul W |
|
349 |
|
Gimme! The Human Nature of Successful Marketing [1 ed.] |
John Hallward |
1 |
350 |
|
Global Marketing Management, 5th edition [5th ed.] |
Masaaki (Mike) Kotabe, Kristiaan Helsen |
5 |
351 |
|
Google AdWords for dummies Description based on print version record. - Includes index [2nd ed] |
Jacobson, Howie |
2 |
352 |
|
Google analytics breakthrough : from zero to business impact |
Alhlou, Feras |
|
353 |
|
Grow globally : opportunities for your middle-market company around the world [1 ed.] |
Pearl, Mona |
1 |
354 |
|
Grow the Core: How to Focus on your Core Business for Brand Success |
Taylor, David |
1 |
355 |
|
Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job |
Jay Conrad Levinson,David E. Perry |
|
356 |
|
Hacking sales : the ultimate playbook and tool guide to building a high-velocity sales machine |
Altschuler, Max |
|
357 |
|
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Ed |
Sullivan, Luke |
|
358 |
|
How to sell when nobody's buying: (and how to sell even more when they are) |
Lakhani, Dave |
|
359 |
|
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online |
Halligan, Brian,Shah, Dharmesh |
|
360 |
|
Innovating analytics: word of mouth index--use the next generation of net promoter to increase sales and drive results |
Freed, Larry |
|
361 |
|
Instagram For Dummies [1st ed.] |
Jennifer Herman, Corey Walker, Eric Butow |
1 |
362 |
|
Integration marketing: how small businesses become big businesses--and big businesses become empires [1 ed.] |
Mark Joyner |
1 |
363 |
|
Internet Marketing: An Hour a Day [1 ed.] |
Matt Bailey |
1 |
364 |
|
A Twenty-First Century Guide to Aldersonian Marketing Thought [1 ed.] |
Ben Wooliscroft (auth.), Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro (eds.) |
1 |
365 |
|
Islamic branding and marketing : creating a global Islamic business [1 ed.] |
Temporal, Paul |
1 |
366 |
|
KaChing: How to Run an Online Business that Pays and Pays [1 ed.] |
Joel Comm |
1 |
367 |
|
Kellogg on advertising & media : the Kellogg School of Management [1 ed.] |
Bobby J. Calder, Philip Kotler |
1 |
368 |
|
Kellogg on Branding in a Hyper-Connected World |
Kellogg School of Management.,Calkins, Tim,Tybout, Alice M |
|
369 |
|
Keyword intelligence keyword research for search, social, and beyond |
Jones, Ron |
|
370 |
|
Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques [1 ed.] |
Marty Weintraub |
1 |
371 |
|
Laddering: Unlocking the Potential of Consumer Behavior |
Eric V. Holtzclaw |
1 |
372 |
|
Lifescale |
Solis, Brian |
|
373 |
|
Location Based Marketing for Dummies [1 ed.] |
Aaron Strout, Mike Schneider, B. J. (FRW) Emerson |
1 |
374 |
|
Luxury China : market opportunities and potential |
Chevalier, Michel, Lu, Pierre Xiao |
|
375 |
|
Artificial Intelligence for Marketing: Practical Applications |
Sterne, Jim |
|
376 |
|
Magnetic : the art of attracting business [1 ed.] |
Calloway, Joe |
1 |
377 |
|
Managing Customer Relationships: A Strategic Framework [2 ed.] |
Don Peppers, Martha Rogers |
2 |
378 |
|
Managing Customers Through Economic Cycles [1 ed.] |
John McKean |
1 |
379 |
|
Managing Innovation: Integrating Technological, Market and Organizational Change |
Joseph Tidd, J R Bessant |
4 |
380 |
|
Managing innovation : integrating technological, market and organizational change [7 ed.] |
John R. Bessant, Joseph Tidd |
7 |
381 |
|
Managing Innovation: Integrating Technological, Market and Organizational Change [5th edition] |
Joe Tidd, John R. Bessant |
5 |
382 |
|
Managing Innovation: Integrating Technological, Market and Organizational Change [6 ed.] |
Joe Tidd, John R Bessant |
6 |
383 |
|
Market Segmentation: How to Do It and How to Profit from It [Revised 4th Edition] |
McDonald, Malcolm, Dunbar, Ian |
4 |
384 |
|
Market your way to growth 8 ways to win |
Kotler, Milton,Kotler, Philip |
|
385 |
|
Marketing 4.0 |
Philip Kotler,Hermawan Kartajaya,Iwan Setiawan,Hermawan Kartajaya,Iwan Setiawan |
|
386 |
|
Marketing Calculator : Measuring and Managing Return on Marketing Investment [1 ed.] |
Guy R. Powell |
1 |
387 |
|
Marketing Excellence: Winning Companies Reveal the Secrets of Their Success |
Hugh Burkitt, John Zealley |
|
388 |
|
Marketing For Dummies (UK Edition), 2nd Edition [2nd ed.] |
Gregory Brooks, Ruth Mortimer, Craig Smith, Alexander Hiam |
2 |
389 |
|
Marketing For Dummies [4th Edition] |
Hiam, Alexander |
4 |
390 |
|
Marketing for the Mental Health Professional: An Innovative Guide for Practitioners |
Diana, David P |
|
391 |
|
Marketing Plans 8e: How to Prepare Them, How to Profit from Them |
Malcolm McDonald |
|
392 |
|
Marketing Plans: How to Prepare Them, How to Use Them [7th ed.] |
Malcolm McDonald, Hugh Wilson |
7 |
393 |
|
Marketing to millennials for dummies |
Padveen, Corey |
|
394 |
|
Marketing with Social Media: 10 Easy Steps to Success for Business |
Coles, Linda |
|
395 |
|
Mastering the world of marketing: the ultimate training resource from the biggest names in marketing |
Riklan, David,Taylor, Eric |
|
396 |
|
Measuring marketing : 110+ key metrics every marketer needs [2 ed.] |
John A. Davis |
2 |
397 |
|
Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World |
Peter C Brinckerhoff |
|
398 |
|
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly |
DAVID MEERMAN SCOTT |
7 |
399 |
|
Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration |
Ron Kunitzky |
1 |
400 |
|
Persuade : Using the Seven Drivers of Motivation to Master Influence and Persuasion [1 ed.] |
Philip Hesketh |
1 |
401 |
|
Pinterest Marketing For Dummies |
Carr.,Kelby |
|
402 |
|
Polyurethanes science, technology, markets, and trends |
Sonnenschein, Mark F |
|
403 |
|
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income |
Rowse, Darren,Garrett, Chris |
|
404 |
|
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income [3 ed.] |
Garrett, Chris,Rowse, Darren |
3 |
405 |
|
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success [1 ed.] |
Mike Schultz, John Doerr |
1 |
406 |
|
Pulse: the new science of harnessing Internet buzz to track threats and opportunities |
Hubbard, Douglas W |
|
407 |
|
Search Engine Optimization [1 ed.] |
Bruce Clay, Susan Esparza, Clay |
1 |
408 |
|
Search Engine Optimization For Dummies [5 ed.] |
Peter Kent |
5 |
409 |
|
Seducing the subconscious: the psychology of emotional influence in advertising [4 printing ed.] |
John Wiley,Sons.,Heath, Robert |
4 |
410 |
|
SEO for Dummies [6th ed.] |
Peter Kent |
6 |
411 |
|
Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant [1 ed.] |
Jensen, Marlene |
1 |
412 |
|
Store wars : the worldwide battle for mindspace and shelfspace, online and in-store [2 ed.] |
Greg Thain, John Bradley |
2 |
413 |
|
Advanced Media Planning [1 ed.] |
John R. Rossiter, Peter J. Danaher (auth.) |
1 |
414 |
|
Subliminal persuasion: influence & marketing secrets they don't want you to know |
Lakhani, Dave |
|
415 |
|
The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles |
Tom Spitale,Mary Abbazia |
|
416 |
|
The Constant Contact Guide to Email Marketing |
Groves, Eric |
|
417 |
|
The Customer Catalyst: How to Drive Sustainable Business Growth in the Customer Economy |
Chris Adlard, Daniel Bausor, Dan Steinman |
|
418 |
|
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns |
Dodson, Ian |
|
419 |
|
The handbook of market intelligence : understand, compete and grow in global markets [2 ed.] |
Hedin, Hans, Hirvensalo, Irmeli, Vaarnas, Markko |
2 |
420 |
|
The handbook of mobile market research : tools and techniques for market researchers [1 ed.] |
Poynter, Ray, Williams, Navin, York, Sue |
1 |
421 |
|
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms |
Paul Roetzer |
|
422 |
|
Engagement Marketing: How Small Business Wins in a Socially Connected World |
Groves, Eric,Gail F Goodman |
|
423 |
|
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly |
David Meerman Scott |
|
424 |
|
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly [2nd ed.] |
David Meerman Scott |
2 |
425 |
|
The new rules of sales and service: how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business [Abridged] |
Audio-Tech Business Book Summaries, Inc.,John Wiley,Sons, Inc,Scott, David Meerman |
|
426 |
|
The Olympic Games Effect: How Sports Marketing Builds Strong Brands |
Davis, John A |
2 |
427 |
|
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing |
Robbin Phillips, Greg Cordell, Geno Church, John Moore |
|
428 |
|
The PR Masterclass: How to Develop a Public Relations Strategy That Works! |
Singleton, Alex |
|
429 |
|
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms [1 ed.] |
Dempster, Craig, Lee, John |
1 |
430 |
|
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies |
Dan Zarrella |
|
431 |
|
The Seven Success Factors of Social Business Strategy [1 ed.] |
Charlene Li, Brian Solis |
1 |
432 |
|
The Six-Figure Second Income: How to Start and Grow a Successful Online Business Without Quitting Your Day Job |
David Lindahl &, Jonathan Rozek |
|
433 |
|
The Social Executive: How to Master Social Media and Why It's Good for Business |
Dionne Kasian-Lew, Dion Kasian-Lew |
1 |
434 |
|
The social media bible: Tactics, tools & strategies for business success [3. ed] |
Safko, Lon |
3 |
435 |
|
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business |
Robert Wollan, Nick Smith, Catherine Zhou |
1 |
436 |
|
The social media MBA guide to ROI : how to measure and improve your return on investment [1 ed.] |
Holloman, Christer |
1 |
437 |
|
The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy |
Christer Holloman |
1 |
438 |
|
The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy |
Joey Reiman, Joey Reiman |
1 |
439 |
|
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer |
Marcus Sheridan |
|
440 |
|
Three Threats to Brand Relevance : Strategies That Work [1 ed.] |
David A. Aaker |
1 |
441 |
|
UnMarketing : Everything Has Changed and Nothing Is Different [2 ed.] |
Scott Stratten, Alison Stratten |
2 |
442 |
|
UnSelling: The New Customer Experience |
Scott Stratten,Alison Kramer |
|
443 |
|
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design [1 ed.] |
David Langton, Anita Campbell |
1 |
444 |
|
Whiteboard Selling Empowering Sales Through Visuals [1., Auflage] |
Jenkins, David,Sommers, Corey |
1 |
445 |
|
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry |
Foued Cheriet, Carole Maurel, Paul Amadieu, Herve Hannin |
|
446 |
|
Youthnation : building remarkable brands in a youth-driven culture [1 ed.] |
Britton, Matt |
1 |
447 |
|
Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers [1 ed.] |
Philippe Malaval, Christophe Bénaroya (auth.) |
1 |
448 |
|
Agricultural Marketing and Consumer Behavior in a Changing World [1 ed.] |
Klaus G. Grunert, Hanne Harmsen, Hanne Hartvig Larsen, Elin Sørensen, Søren Bisp (auth.), Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E. M. Steenkamp, Michel Wedel (eds.) |
1 |
449 |
|
Building Implementable Marketing Models [1 ed.] |
Philippe A. Naert, Peter S. H. Leeflang (auth.) |
1 |
450 |
|
Building Models for Marketing Decisions [1 ed.] |
Peter S. H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert (auth.) |
1 |
451 |
|
Children’s Food: Marketing and innovation [1 ed.] |
P. Stratton (auth.), Glen Smith (eds.) |
1 |
452 |
|
Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms [1 ed.] |
Gad Allon, Achal Bassamboo (auth.), Christopher S. Tang, Serguei Netessine (eds.) |
1 |
453 |
|
Creating Customer Value Through Strategic Marketing Planning: A Management Approach [1 ed.] |
Edwin J. Nijssen, Ruud T. Frambach (auth.) |
1 |
454 |
|
Design/Build Marketing: Strategies and Procedures for the Small and Mid-Size Contractor [1 ed.] |
William D. Booth (auth.) |
1 |
455 |
|
Differential Games in Marketing |
Steffen Jørgensen, Georges Zaccour (auth.) |
1 |
456 |
|
Direct Mail Fund Raising: Letters That Work |
Robert L. Torre, Mary Anne Bendixen (auth.) |
|
457 |
|
Dynamic Models of Advertising Competition [2 ed.] |
Gary M. Erickson (auth.) |
2 |
458 |
|
Handbook of Marketing Decision Models [1 ed.] |
Berend Wierenga (auth.), Berend Wierenga (eds.) |
1 |
459 |
|
How to sell to an idiot |
John Hoover |
|
460 |
|
Intelligent Support Systems for Marketing Decisions [Softcover reprint of the original 1st ed. 2003] |
Nikolaos F. Matsatsinis, Yannis Siskos (auth.) |
1 |
461 |
|
International Dictionary of Marketing and Communication [1 ed.] |
Frank Jefkins BSc(Econ), BA(Hons), MCAM, FIPR, ABC, FAIE (auth.) |
1 |
462 |
|
Label Writing and Planning: A Guide to Good Customer Communication [1 ed.] |
Tony Holkham (auth.) |
1 |
463 |
|
Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains [1 ed.] |
Richard M. Franza, Cheryl Gaimon (auth.), Amiya K. Chakravarty, Jehoshua Eliashberg (eds.) |
1 |
464 |
|
Market Orientation in Food and Agriculture [1 ed.] |
Klaus G. Grunert, Hanne Hartvig Larsen, Tage Koed Madsen, Allan Baadsgaard (auth.) |
1 |
465 |
|
Market Oriented Product Innovation: A Key to Survival in the Third Millennium [1 ed.] |
Knut Holt (auth.) |
1 |
466 |
|
Market Response Models: Econometric and Time Series Analysis [2 ed.] |
Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz (auth.) |
2 |
467 |
|
Marketing Decisions Under Uncertainty [1 ed.] |
Dung Nguyen (auth.) |
1 |
468 |
|
Marketing Fresh Fruits and Vegetables |
R. Brian How (auth.) |
1 |
469 |
|
Marketing Health Behavior: Principles, Techniques, and Applications [1 ed.] |
Kathleen A. Brehony, Lee W. Frederiksen, Laura J. Solomon (auth.), Lee W. Frederiksen, Laura J. Solomon, Kathleen A. Brehony (eds.) |
1 |
470 |
|
Marketing Issues in Transitional Economies [1 ed.] |
Rajeev Batra (auth.), Rajeev Batra (eds.) |
1 |
471 |
|
Marketing Management Support Systems: Principles, Tools, and Implementation [1 ed.] |
Berend Wierenga, Gerrit van Bruggen (auth.) |
1 |
472 |
|
Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green |
Yoram Wind, Paul E. Green (auth.), Yoram Wind, Paul E. Green (eds.) |
1 |
473 |
|
Marketing Strategies for Design-Build Contracting [1 ed.] |
William D. Booth (auth.) |
1 |
474 |
|
Mobile Magic The Saatchi and Saatchi Guide to Mobile Marketing and Design |
Tom Eslinger |
|
475 |
|
Product Variety Management: Research Advances [1 ed.] |
Kelvin Lancaster (auth.), Teck-Hua Ho, Christopher S. Tang (eds.) |
1 |
476 |
|
Restructuring Japanese Business for Growth: Strategy, Finance, Management and Marketing Perspective [1 ed.] |
Raj Aggarwal (auth.), Raj Aggarwal (eds.) |
1 |
477 |
|
Strategies in E-Business: Positioning and Social Networking in Online Markets |
Marta Peris Peris-Ortiz, Diana Benito-Osorio (auth.), Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez (eds.) |
1 |
478 |
|
Strategy and Management of Industrial Brands: Business to Business Products and Services [1 ed.] |
Philippe Malaval (auth.) |
1 |
479 |
|
Successful Wine Marketing [1 ed.] |
Kirby Moulton, Anthony L. Spawton, Michel Bourqui (auth.), Kirby Moulton PhD, James Lapsley PhD (eds.) |
1 |
480 |
|
The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior [1 ed.] |
John C. Mowen (auth.) |
1 |
481 |
|
The Effect of Advertising and Display: Assessing the Evidence [1 ed.] |
Robert East (auth.) |
1 |
482 |
|
The Marketing of World War II in the US, 1939-1946: A Business History of the US Government and the Media and Entertainment Industries [1st ed.] |
Albert N. Greco |
1 |
483 |
|
The Packaging User’s Handbook |
F. A. Paine B.Sc., C.Chem., F.R.S.C., F.I.F.S.T., F.Inst.Pkg., F.I.D. (auth.), F. A. Paine B.Sc., C.Chem., F.R.S.C., F.I.F.S.T., F.Inst.Pkg., F.I.D. (eds.) |
1 |
484 |
|
The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness [1 ed.] |
Gianluigi Guido Ph.D. (auth.) |
1 |
485 |
|
Cashvertising: How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone |
Drew Eric Whitman |
|
486 |
|
Get Rich Click!: The Ultimate Guide to Making Money on the Internet |
Ostrofsky, Marc |
|
487 |
|
How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE Can Use! |
Garber, Craig |
|
488 |
|
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google |
Galloway, Scott |
|
489 |
|
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes |
Carol S. Pearson |
|
490 |
|
Contagious: Why Things Catch On |
Berger, Jonah |
|
491 |
|
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) [2ND. ed.] |
Michel Wedel, Wagner A. Kamakura |
2 |
492 |
|
The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet |
Joseph Turow |
|
493 |
|
Unleashing Web 2.0: From Concepts to Creativity |
Gottfried Vossen, Stephan Hagemann, |
|
494 |
|
Facebook Era, the: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e [2nd edition] |
O'Reilly for Higher Education (Firm), Shih, Clara |
2 |
495 |
|
How To Go Viral and Reach Millions: Top Persuasion Secrets from Social Media Superstars, Jesus, Shakespeare, Oprah, and Even Donald Trump |
Romm, Joseph |
|
496 |
|
Secret Of Effective Marketing Communicat |
|
|
497 |
|
Discover your mystique edge to turbo charge your business and your career |
Mahua Gorthi |
|
498 |
|
Greener Marketing |
Grant, John |
|
499 |
|
Start. Scale. Sell. |
Nick Suckley |
|
500 |
|
Ask: The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level |
Levesque, Ryan |
|
501 |
|
Brainfluence |
Dooley, Roger |
|
502 |
|
BUSINESS-TO-BUSINESS MARKETING 2020-2021 |
Richard K. Miller,Kelli Washington |
|
503 |
|
Confessions of an Advertising Man |
david ogilvy |
|
504 |
|
Contemporary Advertising |
Arens, William F |
|
505 |
|
Contrátame y Gana, Volume 1 |
Nicolás López Cisneros |
|
506 |
|
Corporate Influencer |
|
|
507 |
|
Decoding the New Consumer Mind: How and Why We Shop and Buy |
Kit Yarrow |
|
508 |
|
Influencer |
The power to change anything |
|
509 |
|
INSPIRE |
Why Customers Come Back |
|
510 |
|
Réseaux d'influence |
Alain Marty |
|
511 |
|
The Hidden Persuaders |
Vance Packard |
|
512 |
|
Tipping Point |
Publishing, XO |
|
513 |
|
Trust in Advertising |
Michaels, Victoria |
|
514 |
|
Ultimate Guide to Google Ads |
Marshall, Perry &, Rhodes, Mike &, Todd, Bryan |
|
515 |
|
International Marketing and the Country of Origin Effect: The Global Impact of 'Made in Italy' |
Bertoli, Giuseppe &, Resciniti, Resciniti |
|
516 |
|
Manual práctico de neuroventas |
Braidot, Néstor |
|
517 |
|
COPYCAT MARKETING 101 |
BURKE HEDGES |
|
518 |
|
How to Sell to Retail: The Secrets of Getting Your Product to Market |
Clare Rayner |
|
519 |
|
A Beauty Blogger's Media Kit |
Wang, Christine |
|
520 |
|
Reality check: the irreverent guide to outsmarting, outmanaging, and outmarketing your competition [Pbk. ed] |
Guy Kawasaki |
|
521 |
|
Competitive Analysis: Concepts & Cases |
Djamel Eddine Laouisset, Ph.D |
|
522 |
|
Hooked: A Guide to Building Habit-Forming Products |
Eyal, Nir |
|
523 |
|
Mil millones de mejillones |
Fernando Trías de Bes |
|
524 |
|
El hombre que cambió su casa por un tulipán |
Fernando Trías de Bes |
|
525 |
|
The Space Merchants |
Frederik Pohl &, Cyril M. Kornbluth |
|
526 |
|
Mercaderes del espacio |
Frederik Pohl &, Cyril M. Kornbluth |
|
527 |
|
Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro, Second Edition (Richard Stout's Library) |
Tris Hussey |
|
528 |
|
Words that Sell |
Bayan, Richard |
|
529 |
|
Disruptive Branding |
Jacob Benbunan |
|
530 |
|
The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers |
Mante Kvedare, Christian Milner Nymand |
|
531 |
|
The Story of Crisco |
Marion Harris Neil |
|
532 |
|
Quantum Marketing |
Raja Rajamannar |
|
533 |
|
Confía en mí, estoy mintiendo |
Ryan Holiday |
|
534 |
|
The Purple Goldfish |
T. Thursday |
|
535 |
|
La estrategia del océano azul: Crear nuevos espacios de mercado donde la competencia sea irrelevante |
W.Chan Kim &, Renée Mauborgne |
|
536 |
|
Salt Sugar Fat: How the Food Giants Hooked Us |
Moss, Michael |
|
537 |
|
How To Write Great Copy For The Web |
|
|
538 |
|
Como conquistar al cliente: las claves para vender mas y mejor |
Santander |
|
539 |
|
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [1 ed.] |
W. Chan Kim, Renée Mauborgne |
1 |
540 |
|
Chinese Consumers |
Ashok Sethi |
|
541 |
|
CÓMO VENDER AL CEREBRO: NEUROMARKETING APLICADO |
Blanco Brime, Roberto |
|
542 |
|
Abundancia |
Kotler, Peter Diamandis - Steven |
|
543 |
|
The Gentle Marketing Revolution: Grow your business your way. With integrity and kindness. |
Santacroce, Sarah |
|
544 |
|
How To Make Money Blogging: How I Replaced My Day-Job With My Blog and How You Can Start A Blog Today |
Lotich, Bob |
|
545 |
|
Problogger's guide to your First Week Of Blogging |
Darren Rowse |
|
546 |
|
300 Email Marketing Tips: Critical Advice and Strategy
To Turn Subscribers Into Buyers & Grow
A Six-Figure Business With Email |
Kothand, Meera |
|
547 |
|
Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause |
Kennedy, Dan |
|
548 |
|
¡Hazlo! |
Seth Godin |
|
549 |
|
From Poop to Gold: The Marketing Magic of Harmon Brothers |
Jones, Chris |
|
550 |
|
Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions |
Michael Moss |
|
551 |
|
E5 Method: Consistently and Predictably Acquire New Clients, Customers & Profits in Your Business |
Brown, Todd |
|
552 |
|
Persuasión |
Dave Lakhani &, Emili Atmetlla Benavent |
|
553 |
|
El pequeño libro de la influencia y la persuasión |
Luxor, Javier |
|
554 |
|
Influencia |
Robert B. Cialdini |
|
555 |
|
Curiosidades del marketing (Empresa Y Gestión) |
Pina Pérez, José Miguel |
|
556 |
|
Dirección de ventas |
Tena Monferrer, Sandra |
|
557 |
|
Esto es marketing |
Godin, Seth |
|
558 |
|
Estrategia de marketing |
O. C. Ferrel |
|
559 |
|
FIT. Estrategia, valor y precio (Empresa Y Gestión) |
Clariana, Enrique Quemada |
|
560 |
|
Introducción a la publicidad (Empresa Y Gestión) |
Medina, Agustín |
|
561 |
|
Los 10 pecados capitales del marketing: Signos y soluciones |
Kotler, Philip |
|
562 |
|
Manual de Estrategias creativas en publicidad (Economía Y Empresa) |
Muela Molina, Clara |
|
563 |
|
Marketing de los servicios de la salud para no marketinianos (Empresa Y Gestión) |
Jiménez, María Ángeles |
|
564 |
|
Marketing Internacional |
Phillip R. Cateora &, Mary C. Gilly &, John L. Graham |
|
565 |
|
Analítica Web 2.0: El arte de analizar resultados y la ciencia de centrarse en el cliente |
Avinash Kaushik &, S. L. Trama Equipo Editorial |
|
566 |
|
El arte de innovar para no morir (El arte de): Cómo sobrevivir en mercados saturados |
Borghino, Mario |
|
567 |
|
El Camino Amarillo: 7 pasos para tener éxito contando una historia |
Gay, Víctor |
|
568 |
|
El secreto de las ventas |
Morfín, Álvaro Aldrete |
|
569 |
|
El vendedor hipnótico |
Baró, David |
|
570 |
|
Inteligencia comercial (Plataforma Actual) |
Bassat, Luis |
|
571 |
|
La fuerza de las ventas: La diferencia entre fracasar y triunfar |
Bhalla, Pranab |
|
572 |
|
La experiencia del cliente |
Brunetta, Hugo |
|
573 |
|
Las 4 leyes de las oportunidades: Cómo vender con éxito en el trabajo y en la vida |
Reyes, Manel |
|
574 |
|
Las 12 únicas maneras de captar clientes |
Mendoza Castillo, Mónica |
|
575 |
|
La vaca púrpura: Diferénciate para transformar tu negocio |
Seth Godin |
|
576 |
|
La vida es venta: Claves para gestionar las emociones y maximizar tus ventas |
Torremocha Arroyo, Inés |
|
577 |
|
Los secretos del mundo comercial (Empresa) |
Scherk, Javier |
|
578 |
|
Magia para vender |
Gicó, Txema |
|
579 |
|
Marca profesional: Cómo ser sobresaliente, relevante y diferente |
Martínez, Irene |
|
580 |
|
Objetivo: vender más |
Mayol, Jacinto Llorca |
|
581 |
|
Océano Azul, Océano Rojo (Imprescindibles) |
W. Chan Kim &, Renée Mauborgne |
|
582 |
|
Storytelling en una semana: Autoconocimiento, Marca personal, Identidad digital, Cultura de equipo, Liderazgo |
Antonio, Nuñez |
|
583 |
|
Sé transparente y te lloverán clientes: Actúa con principios y cómete el mundo en la era digital |
Herreros Laviña, Pablo |
|
584 |
|
Todos somos clientes |
Ruiz Pardo, José |
|
585 |
|
Tu marca profesional: 1 (Empresa) |
González H., Fabián |
|
586 |
|
Vende más, vende mejor |
Cosimo Chiesa &, Carlotta Chiesa &, Ludovica Chiesa |
|
587 |
|
Véndele a la mente, no a la gente |
Klaric, Jürgen |
|
588 |
|
¿Eres imprescindible? |
Seth Godin |
|
589 |
|
Cómo hacer todo mal para que salga bien |
Bhargava, Rohit |
|
590 |
|
El engaño de Ícaro: ¿Hasta dónde quieres volar? |
Godin, Seth |
|
591 |
|
Momentos mágicos (Edición Colombiana): Por qué algunas experiencias tienen un impacto extraordinario |
Chip Heath &, Dan Heath |
|
592 |
|
Y tú, ¿qué marca eres? |
Arqués, Neus |
|
593 |
|
Imagen y educación: Marketing, comercialización y didáctica |
Viñao, Antonio |
|
594 |
|
Marketing educativo (eBook-ePub): Cómo comunicar la propuesta de valor de nuestro centro (Biblioteca Innovación Educativa) |
Núñez Fernández, Víctor |
|
595 |
|
Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect |
Lok, Dan |
|
596 |
|
Influence |
Robert B. Cialdini Ph.D. |
|
597 |
|
Selling on Shopify: How to Create an Online Store & Profitable eCommerce Business with Shopify |
Patrick, Brian |
|
598 |
|
MAKE MONEY ONLINE: Top 5 Ways to Make Over $2,000 Online This Month: A No-Nonsense, Practic |
Asselin, Barb |
|
599 |
|
Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams |
Walker, Jeff |
|
600 |
|
How to Write Great Blog Posts that Engage Readers |
Scott, Steve |
|
601 |
|
Rethinking Prestige Branding: Secrets of the Ueber-Brands |
Schaefer, Wolfgang &, Kuehlwein, JP |
|
602 |
|
The Art of War for Small Business |
Runkle, Becky Sheetz |
|
603 |
|
Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World |
Russell Brunson |
|
604 |
|
Dotcom Secrets 442 442 |
2020 Edition by Russell Brunson |
|
605 |
|
Get Going With Google Adwords |
|
|
606 |
|
33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking |
Powell, Juliette |
|
607 |
|
Nos préférences sous influence |
Corneille, Olivier |
|
608 |
|
La stratégie de l'offre - 2e édition |
Bodinat, Henri de |
|
609 |
|
#AskGaryVee |
Vaynerchuk, Gary |
|
610 |
|
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything |
Kawasaki, Guy |
|
611 |
|
Crush It! |
Vaynerchuk, Gary |
|
612 |
|
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World |
Vaynerchuk, Gary |
|
613 |
|
The Thank You Economy |
Vaynerchuk, Gary |
|
614 |
|
5 star service: how to deliver exceptional customer service [Third edition] |
Heppell, Michael |
3 |
615 |
|
Understanding Social Media: How to Create a Plan for Your Business that Works |
Ryan, Damian |
|
616 |
|
The Content Marketing Handbook |
Bly, Robert W. |
|
617 |
|
The Killer Copy: If you found a mentor like this, you would be making a killing. |
Gail Caban &, Joseph Caban |
|
618 |
|
The Economist: Marketing 1 |
Forsyth, Patrick |
|
619 |
|
Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers |
Shalini Shankar |
|
620 |
|
The One Week Marketing Plan |
Satterfield, Mark |
|
621 |
|
Le neuromarketing en action |
Georges Patrick &, Michel Badoc |
|
622 |
|
Comerciantes de atención |
Wu, Tim |
|
623 |
|
CIM Coursebook 06/07 Strategic Marketing in Practice |
Ashok Ranchhod, Ebi Marandi |
|
624 |
|
CIM Revision Cards 05/06: Marketing Communications |
marketing Knowledge |
|
625 |
|
CIM Coursebook 06/07 Analysis and Evaluation [1 ed.] |
Wendy Lomax |
1 |
626 |
|
CIM Coursebook 06 07 Marketing Management in Practice (CIM Coursebook) [1 ed.] |
John Williams, Tony Curtis |
1 |
627 |
|
Global Marketing Management, 6th Edition |
Masaaki Kotabe &, Kristiaan Helsen |
|
628 |
|
Hands-On Data Science for Marketing |
Yoon Hyup Hwang |
|
629 |
|
Book Marketing Is Dead: Book Promotion Secrets You Must Know Before You Publish |
Murphy, Derek |
|
630 |
|
Reader Magnets: Build Your Author Platform and Sell More Books on Kindle (Book Marketing for Authors 1) |
Stephenson, Nick |
|
631 |
|
MODERN MARKETING TACTICS |
Odame, Paul &, Jubi, Gloria |
|
632 |
|
Contemporary issues in marketing and consumer behaviour [1st ed] |
Elizabeth Parsons, Pauline Maclaran |
1 |
633 |
|
Contemporary Issues in Marketing and Consumer Behaviour |
Elizabeth Parsons, Pauline Maclaran |
|
634 |
|
Advertising: A Very Short Introduction |
Fletcher, Winston |
|
635 |
|
Impossible to Ignore: Creating Memorable Content to Influence Decisions |
Simon, Carmen |
|
636 |
|
Corporate Image Management: A Marketing Discipline for the 21st Century |
Steven Howard |
|
637 |
|
Creating Powerful Brands, Fourth Edition [4 ed.] |
Leslie de Chernatony, Malcolm McDonald, Elaine Wallace |
4 |
638 |
|
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) |
Robert W. Bly |
|
639 |
|
The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business |
Brown, Steve |
|
640 |
|
Level Up!: Low Hanging Fruit to Instantly Improve Your Small Business |
Rocha, Iliana |
|
641 |
|
Purple Cow, New |
Godin, Seth |
|
642 |
|
Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money |
Riesco, Jose Luis |
|
643 |
|
Ultimate Guide to Social Media Marketing |
Butow, Eric |
|
644 |
|
How I Sold 1 Million eBooks in 5 Months! |
Locke, John |
|
645 |
|
Top-Positionierung + 1.000 Euro monatlich passives Einkommen als Sachbuchautor: Wie Sie für Ihr Branding bezahlt werden |
Jahn, Matthias |
|
646 |
|
WIE MAN ERFOLGREICH E-BOOKS VERKAUFT. Exklusivinterviews mit Top-Autoren |
Frieling, Wilhelm Ruprecht &, Ferkau, Volker &, Berling, Carla &, Lubitsch, Nika &, Winner, Jonas &, Münzer, Hanni &, Bold, Emily &, Matting, Matthias &, Woolf, Marah &, Richartz, Petra |
|
647 |
|
Financial Services Marketing: An international guide to principles and practice [1 ed.] |
Christine Ennew, Nigel Waite |
1 |
648 |
|
Mastering Marketing (2° Edition) |
Ian Ruskin-Brown |
|
649 |
|
The Icon Effect |
Sugiyama, Darren |
|
650 |
|
Building a StoryBrand |
Donald Miller |
|
651 |
|
The Practice |
Seth Godin |
|
652 |
|
Relevance: Making Stuff That Matters |
Tim Manners |
|
653 |
|
Marketing.Planning.and.Strategy |
Subhash C. Jain |
|
654 |
|
Big Brands Big Trouble |
Jack Trout |
|
655 |
|
Managing Customer Relationships on the Internet |
Lindstrand, Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma |
|
656 |
|
Breakthrough food product innovation through emotions research |
David S Lundahl |
|
657 |
|
Cases in Marketing Financial Services |
Christine Ennew, Trevor Watkins, Mike Wright |
|
658 |
|
Case studies in the traditional food sector: a volume in the consumer science and strategic marketing series |
Cavicchi, Alessio(Editor),Santini, Cristina(Editor) |
|
659 |
|
Developing New Services, Targeting New Users |
Hutchinson, Alvin, |
|
660 |
|
All Marketers are Liars (with a New Preface) |
Seth Godin |
|
661 |
|
Emotion and Reason in Consumer Behavior |
Arjun Chaudhuri |
|
662 |
|
Handbook of CRM : achieving excellence in customer management |
Adrian Payne |
|
663 |
|
Marketing Sugar and other Sweeteners |
LEO C. POLOPOLUS and JOSE ALVAREZ (Eds.) |
|
664 |
|
Marketing Services and Resources in Information Organizations |
Zhixian George Yi |
|
665 |
|
Marketing fundamentals |
Chartered Institute of Marketing., Marketing Knowledge |
|
666 |
|
Marketing Island Destinations: Concepts and Cases (Elsevier Insights) [1 ed.] |
Acolla Lewis-Cameron, Sherma Roberts |
1 |
667 |
|
Marketing communications in tourism and hospitality : concepts, strategies and cases |
Scott McCabe |
|
668 |
|
Marketing [5] |
J. Eliashberg, Gary L. Lilien |
5 |
669 |
|
Proactive marketing for the new and experienced library director : going beyond the gate count [1 ed.] |
Melissa U D Goldsmith |
1 |
670 |
|
Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen [1 ed.] |
Keith Kelsen |
1 |
671 |
|
Whisky : technology, production and marketing [2 ed.] |
Inge Russell, Graham Stewart |
2 |
672 |
|
50 Ways to Make Google Love Your Website |
Liam McGee,Steve Johnston |
|
673 |
|
Buying In: The Secret Dialogue Between What We Buy and Who We Are [First Edition] |
Rob Walker |
|
674 |
|
Childhood Under Siege: How Big Business Ruthlessly Targets Children |
Joel Bakan |
|
675 |
|
Brag better: Master the Art of Fearless Self-Promotion |
Meredith Fineman |
|
676 |
|
Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It |
Jane Cunningham, Philippa Roberts |
|
677 |
|
Historias que impactan: Cómo la narración puede cautivar clientes, influenciar audiencias y transformar |
Kindra Hill |
|
678 |
|
La estrategia del pingüino: Influir con mensajes que se contagian de persona en persona |
Antonio Núñez |
|
679 |
|
Made to Stick |
Chip Heath |
|
680 |
|
Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice |
Sheahan, Peter,Thurbon, Dom,Williamson, Julie |
|
681 |
|
Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours |
Noah Kagan, Tahl Raz |
|
682 |
|
Cheap: the high cost of discount culture |
Shell, Ellen Ruppel |
|
683 |
|
Pre-suasión: Un método revolucionario para influir y persuadir |
Robert B. Cialdini |
|
684 |
|
Sé diferente: ¡Marketing que no puede ignorarse! |
Mike Michalowicz |
|
685 |
|
Si no eres el primero, eres el último: Una estrategia de ventas para dominar al mercado y vencer a tus competidores |
Timothy Grant Cardone |
|
686 |
|
Starbucks, la fórmula del éxito: 5 Principios probados para crear sinergia con tus cliente, tus productos y tu pe |
Joseph A. Michelli |
|
687 |
|
The end of advertising: why it had to die, and the creative resurrection to come |
Andrew Essex |
|
688 |
|
Converted : The Data-Driven Way to Win Customers' Hearts |
Neil Hoyne |
|
689 |
|
Where the suckers moon : the life and death of an advertising campaign [First Edition] |
Rothenberg, Randall |
|
690 |
|
Create Your Writer Platform |
Chuck Sambuchino |
|
691 |
|
A Multidisciplinary Approach to Service Encounters [1 ed.] |
María de la O. Hernández-López, Lucía Fernández Amaya |
1 |
692 |
|
Accounting for Violence: Marketing Memory in Latin America |
Ksenija Bilbija (editor), Leigh A. Payne (editor) |
|
693 |
|
Advertising: strategy, creativity and media |
Fill, Chris,Hughes, Graham,Francesco, Scott De |
|
694 |
|
Branding with Brains: The Science of Getting Customers to Choose Your Company |
Walvis, Tjaco |
|
695 |
|
Brilliant marketing : what the best marketers know, do and say [1 ed.] |
Richard Hall |
1 |
696 |
|
Duct tape selling : think like a marketer, sell like a superstar |
Jantsch, John |
|
697 |
|
Eat their lunch: winning customers away from your competition |
Iannarino, Anthony |
|
698 |
|
CIM Revision cards: Analysis and Evaluation |
marketing Knowledge |
|
699 |
|
CIM Revision Cards: Marketing Research and Information 04/05 |
Marketing Knowledge |
|
700 |
|
CIM Revision Cards: Marketing Environment 04/05 |
Marketing Knowledge |
|
701 |
|
CIM Coursebook 06/07 Strategic Marketing Decisions |
Isobel Doole, Robin Lowe |
|
702 |
|
CIM Revision Cards : Strategic Marketing in Practice |
marketing Knowledge |
|
703 |
|
CIM Coursebook 06/07 Marketing in Practice |
Tony Curtis |
|
704 |
|
CIM Revision Cards: Marketing Planning 04/05 [Crds ed.] |
Marketing Knowledge |
|
705 |
|
CIM Revision Cards: Managing Marketing Performance |
marketing Knowledge |
|
706 |
|
Enchantment |
Guy Kawasaki |
|
707 |
|
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution |
Justin Kirby, Paul Marsden |
|
708 |
|
Consumer Behaviour: A European Perspective [3rd ed.] |
Gary J. Bamossy, Soren Askegaard, Michael Solomon, Margaret K. Hogg |
3 |
709 |
|
Conversational Capital: How to Create Stuff People Love to Talk About [1 ed.] |
Bertrand Cesvet, Tony Babinski, Eric Alper |
1 |
710 |
|
Creating powerful brands in consumer, service and industrial markets [3rd ed] |
Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald |
3 |
711 |
|
Creating Powerful Brands, Third Edition [3 ed.] |
Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald |
3 |
712 |
|
Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials) |
Steve Jackson |
|
713 |
|
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning [1 ed.] |
Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox |
1 |
714 |
|
Customer relationship management : concepts and tools |
Francis Buttle |
|
715 |
|
Customer Relationship Management. Perspectives from the Marketplace |
Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard and Lynette Ryals (Auth.) |
|
716 |
|
Customer Relationship Management, Second Edition [2 ed.] |
Francis Buttle |
2 |
717 |
|
Cybermarketing. How to use the Internet to market your goods and services [2nd ed] |
Pauline Bickerton, Matthew Bickerton and Upkar Pardesi (Eds.) |
2 |
718 |
|
Data Mining and Market Intelligence for Optimal Marketing Returns |
Susan Chiu, Domingo Tavella |
|
719 |
|
Destination Brands: Managing Place Reputation |
Nigel Morgan |
3 |
720 |
|
Everyone's a critic: winning customers in a review-driven world |
Tancer, Bill |
|
721 |
|
Direct Marketing in Practice |
Matthew Housden, Brian Thomas |
|
722 |
|
Extreme Trust: Honesty as a Competitive Advantage |
Don Peppers, Martha Rogers |
|
723 |
|
Do You Matter? How Great Design Will Make People Love Your Company [1 ed.] |
Robert Brunner, Stewart Emery, Russ Hall |
1 |
724 |
|
Fanocracy: turning fans into customers and customers into fans |
David Meerman Scott,Reiko Scott,Tony Robbins |
|
725 |
|
eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) [3 ed.] |
Dave Chaffey, Paul Smith |
3 |
726 |
|
Essential Law for Marketers [1st ed.] |
Ardi Kolah BA LL.M FCIM FIPR FRSA Chartered Marketer |
1 |
727 |
|
Event Studies: Theory, Research and Policy for Planned Events |
Donald Getz |
|
728 |
|
Excellence in Advertising. The IPA guide to best practice |
Leslie Butterfield (Eds.) |
|
729 |
|
Eyecare Business. Marketing and Strategy |
Gary L. Moss, O.D., M.B.A., F.A.A.O., and Peter G. Shaw-McMinn, O.D. (Auth.) |
|
730 |
|
Flip the Script: Getting People to Think Your Idea is Their Idea |
Earle, Andy,Klaff, Oren |
|
731 |
|
From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands [3 ed.] |
Leslie de Chernatony |
3 |
732 |
|
From Brand Vision to Brand Evaluation, : The strategic process of growing and strengthening brands [2 ed.] |
Leslie de Chernatony |
2 |
733 |
|
Free Prize Inside |
Godin, Seth |
|
734 |
|
Fundamentals of Advertising |
John Wilmshurst, MA, FCAM, FClnstM, and Adrian Mackay, BSc (Hons), DipM, MCIM, MBA (Auth.) |
|
735 |
|
Fundamentals of Corporate Communications (CIM Professional Development) |
Richard Dolphin |
|
736 |
|
Frenemies the epic disruption of the ad business (and everything else) |
Auletta, Ken |
|
737 |
|
Gabay's Copywriters' Compendium- revised edition in paperback: The Definitive Professional Writers Guide [2 ed.] |
Jonathan Gabay |
2 |
738 |
|
Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More [1 ed.] |
Jon Reed |
1 |
739 |
|
Getting @ttention. Leading-Edge Lessons for Publicity and Marketing |
Susan Y. Kohl, APR (Auth.) |
|
740 |
|
Going viral: the 9 secrets of irresistible marketing [First edition] |
Coker, Brent |
|
741 |
|
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably [1 ed.] |
Lawrence Friedman |
1 |
742 |
|
Handbook of Hospitality Marketing Management |
Haemoon Oh and Abraham Pizam (Auth.) |
|
743 |
|
Heritage Marketing |
Shashi Misiura |
|
744 |
|
Hispanic Marketing: Connecting with the New Latino Consumer |
Felipe Korzenny, Betty Ann Korzenny |
|
745 |
|
Go-Givers Sell More: Unleashing the Power of Generosity |
Burg, Bob |
|
746 |
|
How to Make Money with Email Marketing [1 ed.] |
R. Scott Corbett |
1 |
747 |
|
How to Make Money Marketing Your Business on LinkedIn [1 ed.] |
Jamie Turner |
1 |
748 |
|
How to Make Money with Mobile Media |
Jamie Turner |
|
749 |
|
How to Make Money Marketing Your Business on Facebook |
Clara Shih |
|
750 |
|
How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business [1 ed.] |
Jamie Turner, Reshma Shah |
1 |
751 |
|
How to Innovate in Marketing [2 ed.] |
Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Arcature LLC Light, Joan Arcature LLC Kiddon |
2 |
752 |
|
Growth Hacker Marketing |
Ryan Holiday |
|
753 |
|
Influencer Marketing: Who Really Influences Your Customers? |
Duncan Brown, Nick Hayes |
|
754 |
|
Inspire!: Why Customers Come Back |
Champy, James |
|
755 |
|
Internal Marketing. Tools and concepts for customer-focused management |
Pervaiz K. Ahmed and Mohammed Rafiq (Auth.) |
|
756 |
|
Introduction to Sport Marketing: A Practical Approach |
Aaron Smith |
|
757 |
|
Key Marketing Metrics |
Paul Farris |
|
758 |
|
Hit Makers |
Thompson, Derek |
|
759 |
|
Living up to the Ads : Gender Fictions of The 1920s [1 ed.] |
Simone Weil Davis |
1 |
760 |
|
Managing the Customer Experience: Turning customers into advocates [1 ed.] |
Shaun Smith, Joe Wheeler |
1 |
761 |
|
Marketing Plans, Sixth Edition: How to prepare them, how to use them [6 ed.] |
Malcolm McDonald |
6 |
762 |
|
Marketing Destinations and Venues for Conferences, Conventions and Business Events |
Rob Davidson and Tony Rogers (Auth.) |
|
763 |
|
Marketing Metrics, 4th Edition [4 ed.] |
Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein |
4 |
764 |
|
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python |
Miller, Thomas, W |
|
765 |
|
Marketing in a Nutshell: Key concepts for non-specialists |
Mike Meldrum, Malcolm McDonald |
|
766 |
|
Marketing Through Search Optimization: How to be found on the web [1 ed.] |
Alex Michael, Ben Salter |
1 |
767 |
|
Market-Led Strategic Change [3 ed.] |
Nigel F. Piercy |
3 |
768 |
|
Market Segmentation: How to do it, how to profit from it |
Malcolm McDonald, Ian Dunbar |
|
769 |
|
Marketing Logistics, Second Edition (Chartered Institute of Marketing) [2 ed.] |
Martin Christopher, Helen Peck |
2 |
770 |
|
Marketing Strategy, [3 ed.] |
Paul Fifield |
3 |
771 |
|
Marketing in Travel and Tourism, Fourth Edition [4 ed.] |
Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod BSc. MSc. MBA PhD. FCIM |
4 |
772 |
|
Marketing Plans [5 ed.] |
Malcolm McDonald |
5 |
773 |
|
Marketing Research for Non-profit, Community and Creative Organizations. How to improve your product, find customers and effectively promote your message |
Bonita Kolb (Auth.) |
|
774 |
|
Marketing plans that work : targeting growth and profitability [2nd ed.] |
Keegan, Warren J., McDonald, Malcolm |
2 |
775 |
|
Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance [Hardcover ed.] |
Paul W. Farris, Neil Bendle, Phillip E Pfeifer, David J Reibstein |
|
776 |
|
Marketing Research for Managers [3rd ed] |
Sunny Crouch, Matthew Housden |
3 |
777 |
|
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First [1 ed.] |
Michael Tasner |
1 |
778 |
|
Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders (FT Press Analytics) |
Cesar Brea [Brea, Cesar] |
|
779 |
|
Marketing Strategy Masterclass: Implementing Market Strategies [1 ed.] |
Paul Fifield |
1 |
780 |
|
Marketing Essentials [2 ed.] |
Jim Blythe |
2 |
781 |
|
Market-Led Strategic Change, Fourth Edition: Transforming the Process of Going to Market |
Nigel F. Piercy |
|
782 |
|
Marketing Graffiti: The View From the Street [1 ed.] |
Michael Saren |
1 |
783 |
|
Marketing: The One Semester Introduction [1st ed.] |
Geoff Lancaster, Paul Reynolds |
1 |
784 |
|
Marketing Due Diligence: Reconnecting Strategy to Share Price [1 ed.] |
Malcolm McDonald, Keith Ward, Brian Smith |
1 |
785 |
|
Marketing Careers in the Licensing Industry |
Institute for Career Research |
|
786 |
|
Methods in Consumer Research, Volume 1: New Approaches to Classic Methods [1 ed.] |
Gaston Ares, Paula Varela |
1 |
787 |
|
Methods in Consumer Research, Volume 2: Alternative Approaches and Special Applications (Woodhead Publishing Series in Food Science, Technology and Nutrition) [1 ed.] |
Gaston Ares (editor), Paula Varela (editor) |
1 |
788 |
|
Hug your haters : how to embrace complaints and keep your customers [Unabridged] |
Baer, Jay |
|
789 |
|
Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace [1 ed.] |
Betina Piqueras-Fiszman, Charles Spence |
1 |
790 |
|
Hunch: turn your everyday insights into the next big thing |
Jiwa, Bernadette |
|
791 |
|
Museum Marketing. Competing in the Global Marketplace |
Ruth Rentschler and Anne-Marie Hede (Eds.) |
|
792 |
|
Ignore Everybody: and 39 Other Keys to Creativity |
Hugh MacLeod |
|
793 |
|
Offensive Marketing: An Action Guide to Gaining Competitive Advantage [1 ed.] |
Warren Keegan, Hugh Davidson EMAC Academy of Marketing BAM and AIB. |
1 |
794 |
|
Insubordinate |
Godin, Seth |
|
795 |
|
It's not what you sell, it's what you stand for: why every extraordinary business is driven by purpose |
Rushing, Haley,Roy M. Spence Jr |
|
796 |
|
Product Marketing for Technology Companies |
Mark Butje |
|
797 |
|
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR |
Solis, Brian,Breakenridge, Deirdre |
|
798 |
|
Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution [1 ed.] |
Monique Reece |
1 |
799 |
|
Reinventing Retail |
Ian Shepherd |
|
800 |
|
Relationship Marketing in Sports |
André Bühler and Gerd Nufer (Auth.) |
|
801 |
|
Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) [2nd ed.] |
Martin Christopher, Adrian Payne, David Ballantyne |
2 |
802 |
|
Relationship Marketing: Strategy and Implementation |
Helen Peck, Moira Clark, Adrian Payne, Martin Christopher |
|
803 |
|
Relationship Marketing: Winning and Keeping Customers (CIM Professional Development) |
Adrian Payne, Martin Christopher, Helen Peck, Moira Clark |
|
804 |
|
Sales Letters That Sell |
Laura Brill |
|
805 |
|
Sales Management (Marketing Series: Practitioner) |
CHRIS NOONAN |
|
806 |
|
Selling modernity : advertising in twentieth-century Germany |
Pamela E. Swett &, S. Jonathan Wiesen &, Jonathan R. Zatlin &, Victoria de Grazia |
|
807 |
|
Sensory Panel Management: A Practical Handbook for Recruitment, Training and Performance |
Lauren Rogers |
|
808 |
|
Services Marketing: Managing The Service Value Chain [1a ed] |
Bruhn, Manfred, Georgi, Dominik |
1 |
809 |
|
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success (Pearson Custom Business Resources) |
Rick DeHerder, Dick Blatt |
|
810 |
|
Shoveling smoke : advertising and globalization in contemporary India |
William Mazzarella |
|
811 |
|
Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands |
Light, Larry,Kiddon, Joan |
|
812 |
|
Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them [2 ed.] |
Larry Light, Joan Kiddon |
2 |
813 |
|
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit |
Jagmohan Raju, Z. John Zhang |
|
814 |
|
Smarter pricing: how to capture higher margins from your market |
Cram, Tony |
|
815 |
|
Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, ... and Grind Your Competition into the Dirt |
Jeffrey Gitomer |
|
816 |
|
Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter [1 ed.] |
Jamie Turner, Reshma Shah |
1 |
817 |
|
Sponsorship: For a Return on Investment |
Guy Masterman |
|
818 |
|
Stagestruck: Theater, AIDS, and the Marketing of Gay America |
Sarah Schulman |
|
819 |
|
Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2/e [Collection) (2nd Edition] |
Mitchell, Melanie |
2 |
820 |
|
Strategic Integrated Marketing Communication: Theory and Practice |
Percy, Larry |
|
821 |
|
Strategic Marketing Management, : planning, implementation and control [3 ed.] |
Richard M.S. Wilson, Colin Gilligan |
3 |
822 |
|
Strategic Marketing Management, Third Edition planning, implementation and control |
Richard M.S. Wilson, Colin Gilligan |
|
823 |
|
Strategic Marketing Planning (CIM Student) |
Colin Gilligan, Richard M.S. Wilson |
|
824 |
|
Strategic Marketing Planning [1st ed.] |
Colin Gilligan, Richard M.S. Wilson |
1 |
825 |
|
Strategic Marketing, Third Edition: Planning and Control |
Graeme Drummond, John Ensor, Ruth Ashford |
|
826 |
|
Successful Superfruit Strategy |
K. Crawford, Julian Mellentin |
|
827 |
|
Sustainable Tourism. A Marketing Perspective |
Victor T.C. Middleton and Rebecca Hawkins (Auth.) |
|
828 |
|
The Channel Advantage. Going to market with multiple sales channels to reach more customers, sell more products, make more profit |
Lawrence G. Friedman and Timothy R. Furey (Auth.) |
|
829 |
|
The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies (Chartered Institute of Marketing) |
COLIN EGAN |
|
830 |
|
The Committed Enterprise, Second Edition: Making Vision, Values and Branding Work [2 ed.] |
Hugh Davidson |
2 |
831 |
|
The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace [1 ed.] |
Nitish Singh, Arun Pereira |
1 |
832 |
|
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World [2nd ed.] |
Al Lieberman, Pat Esgate |
2 |
833 |
|
The Dutch Republic and the Birth of Modern Advertising [Illustrated] |
Arthur der Weduwen |
|
834 |
|
The Marketing Book, Fifth Edition [5 ed.] |
Michael Baker |
5 |
835 |
|
The Marketing Book, Sixth Edition [6 ed.] |
Michael Baker, Susan Hart |
6 |
836 |
|
The Multichannel Challenge: Integrating Customer Experiences for Profit |
Hugh Wilson, Rod Street, Lindsay Bruce |
|
837 |
|
The New Marketing [1st ed.] |
Malcolm McDonald, Hugh Wilson |
1 |
838 |
|
The New PR Toolkit: Strategies for Successful Media Relations |
Deirdre Breakenridge, Thomas J. DeLoughry |
|
839 |
|
The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty [1 ed.] |
Gerald E. Smith |
1 |
840 |
|
The retailing book: principles and applications |
Freathy, Paul(Contributor) |
|
841 |
|
The Social Media Starter Kit |
Jon Reed, Lauren Dugan, Jamie Turner, Melanie Mitchell |
|
842 |
|
There's No Business That's Not Show Business: Marketing in an Experience Culture [1 ed.] |
Bernd H. Schmitt, David L. Rogers, Karen L. Vrotsos |
1 |
843 |
|
Total E-Mail Marketing [illustrated edition] |
Dave Chaffey |
|
844 |
|
Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing [2 ed.] |
Dave Chaffey |
2 |
845 |
|
Total Relationship Marketing, Third Edition: Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy [3 ed.] |
Evert Gummesson |
3 |
846 |
|
Tourism Marketing |
Devashish Dasgupta |
|
847 |
|
Turning Silver into Gold: How to Profit in the New Boomer Marketplace |
Mary Furlong |
|
848 |
|
Ubiquitous Computing for Business: Find New Markets, Create Better Businesses and Reach Customers Around The World 24-7-365 [1 ed.] |
Bo Begole |
1 |
849 |
|
Understanding customers |
Chris Rice, Chartered Institute of Marketing |
|
850 |
|
Understanding Customers (Marketing) [2 ed.] |
Chris Rice, Craig Simmons, Chartered Institute of Marketing, Rosemary Phipps |
2 |
851 |
|
What's Your Story - Storytelling To Move Markets, Audiences, People, and Brands |
Ryan Matthews, Watts Wacker |
|
852 |
|
Where to play: 3 steps for discovering your most valuable market opportunities [First edition] |
Gruber, Marc,Tal, Sharon |
|
853 |
|
Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty [1 ed.] |
Harvey Thompson |
1 |
854 |
|
Why should anyone buy from you?: earn customer trust to drive business success |
Basini, Justin |
|
855 |
|
Wine Marketing: A Practical Guide [1 ed.] |
C. Michael Hall, Richard Mitchell |
1 |
856 |
|
Winning Strategies for the New Latin Markets [1 ed.] |
Fernando Robles, Francoise Simon, Jerry Haar |
1 |
857 |
|
No Size Fits All: From Mass Marketing to Mass Handselling |
Tom Hayes, Michael S. Malone |
|
858 |
|
Obsessed: Building a Brand People Love from Day One |
Emily Heyward |
|
859 |
|
Pandeymonium |
Piyush Pandey |
|
860 |
|
Perennial seller: the art of making and marketing work that lasts |
Holiday, Ryan |
|
861 |
|
POP!: Create the Perfect Pitch, Title, and Tagline for Anything |
Horn, Sam |
|
862 |
|
Purple Cow: Transform Your Business by Being Remarkable |
Seth Godin |
|
863 |
|
SEO: (Search Engine Optimization)--Quickly Learn How to Dominate the Search Engines and What You Need to Know About the Google Panda and Penguin |
Amanda Eliza Bertha |
|
864 |
|
Small Is the New Big |
Godin, Seth |
|
865 |
|
Test Your Professional English: Marketing |
BRIEGEN |
|
866 |
|
The Art of Selling Yourself: The Simple Step-By-Step Process for Success in Business and Life |
Adam Riccoboni, Daniel Callaghan |
|
867 |
|
The Art of the Sale: Learning from the Masters About the Business of Life |
Philip Delves Broughton |
|
868 |
|
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas [Reprint ed.] |
G. Richard Shell, Mario Moussa |
|
869 |
|
The Challenger Customer |
Brent Adamson, Matthew Dixon, Pat Spenner |
|
870 |
|
The challenger customer: selling to the hidden influencer who can multiply your results |
Adamson, Brent |
|
871 |
|
The challenger sale: taking control of the customer conversation |
Dixon, Matthew,Adamson, Brent |
|
872 |
|
The Commitment Engine: Teaching Your Business to Manage Itself |
Jantsch, John |
|
873 |
|
The Complete Idiot's Guide to Branding Yourself |
Sherry Beck Paprocki |
|
874 |
|
The Complete Idiot's Guide to Crowdsourcing |
Aliza Sherman |
|
875 |
|
The hacking of the American mind: inside the sugar-coated plot to confuse pleasure with happiness |
Lustig, Robert H |
|
876 |
|
The Hummer and the Mini navigating the contradictions of the new trend landscape |
Waters, Robyn |
|
877 |
|
The Impact Equation: Are You Making Things Happen or Just Making Noise? |
Brogan, Chris,Smith, Julien |
|
878 |
|
The JOLT Effect: How High Performers Overcome Customer Indecision |
Matthew Dixon, Ted McKenna |
|
879 |
|
The Only Sales Guide You'll Ever Need |
Iannarino, Anthony |
|
880 |
|
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy |
Steve Stoute |
|
881 |
|
The tanning of america: how hip-hop created a culture that rewrote the rules of thenew economy |
Stoute, Steve |
|
882 |
|
This is marketing: you can't be seen until you learn to see |
Godin, Seth |
|
883 |
|
Traction: how any startup can achieve rapid customer growth |
Mares, Justin, Weinberg, Gabriel |
|
884 |
|
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated) [Rev Upd ed.] |
Michael J. Silverstein, Neil Fiske |
|
885 |
|
Tribes |
Seth Godin |
|
886 |
|
Trust Me, I'm Lying: Confessions of a Media Manipulator |
Ryan Holiday |
|
887 |
|
Trust Us |
Rampton, Sheldon |
|
888 |
|
Users, Not Customers: Who Really Determines the Success of Your Business |
Aaron Shapiro |
|
889 |
|
We are all weird: the myth of mass and the end of compliance [1st ed] |
Seth Godin |
1 |
890 |
|
We Are All Weird: the Rise Of Tribes And The End Of Normal |
Godin, Seth |
|
891 |
|
Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve |
Howard Bragman |
|
892 |
|
Would You Do That to Your Mother?: the New Standard for How to Treat Your Customers |
Bliss, Jeanne |
|
893 |
|
Zero-Resistance Selling |
Maxwell Maltz,Dan S. Kennedy,William T. Brooks,Matt Oechsli,Jeff Paul,Pamela Yellen |
|
894 |
|
7 Secrets of Persuasion |
James C. Crimmins |
|
895 |
|
99 francs |
Beigbeder, Frédéric |
|
896 |
|
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping |
Graves, Philip |
|
897 |
|
De la misère humaine en milieu publicitaire |
Groupe Marcuse |
|
898 |
|
DotCom Secrets |
Russel Branson |
|
899 |
|
Du management au marketing des services 2e édition |
Ditandy, Charles |
|
900 |
|
Enabling Globalization- A Guide to Using Localization to Penetrate International Markets |
Freij, Nabil |
|
901 |
|
From Mediocrity to Millions |
Jay Abraham |
|
902 |
|
Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen [2 ed.] |
Christian Boris Brunner (auth.) |
2 |
903 |
|
Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen |
Christian Boris Brunner (auth.) |
|
904 |
|
Google Adwords For Beginners |
lara, Elinda |
|
905 |
|
Erfolgsfaktoren im Bankmarketing: Fallstudien zu Produkt-, Entgelt-, Vertriebs- und Kommunikationspolitik [1 ed.] |
Prof. Dr. Wolfgang L. Brunner (auth.), Professor Dr. Wolfgang L. Brunner (eds.) |
1 |
906 |
|
Early Automobiles: a History in Advertising Line Art, 1890-1930 |
Harter, Jim |
|
907 |
|
Early Automobiles: A History in Advertising Line Art, 1890–1930 |
Jim Harter |
|
908 |
|
Buyways: Billboards, Automobiles, and the American Landscape (Cultural Spaces) [1 ed.] |
Catherine Gudis |
1 |
909 |
|
Strategic Brand Management |
Chernev, Alexander |
2 |
910 |
|
Dialogmarketing und Kundenbindung mit Connected Cars: Wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt [1. Aufl.] |
Heinrich Holland |
1 |
911 |
|
La génération Y et le luxe (Hors Collection) |
Casper, Grégory, Briones (dit Darkplanneur), Eric |
|
912 |
|
La proximité, une stratégie ! |
Bastianutti, Julie |
|
913 |
|
Le marketing - La connaissance du marché et des consommateurs -3e édition |
Viot |
|
914 |
|
Les fiches outils du webmarketing |
|
|
915 |
|
Market This! |
Sherry Prescott-Willis |
|
916 |
|
Marketing des services |
|
|
917 |
|
Murder Must Advertise |
Sayers, Dorothy L. |
|
918 |
|
Rules Of Engagement |
Rich Schefren |
|
919 |
|
The Art of SEO |
Stephan Spencer Eric Enge &, Jessie C. Stricchiola |
3 |
920 |
|
rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience |
Ethan Beute and Stephen Pacinelli |
|
921 |
|
Publicité fiction |
André Marois |
|
922 |
|
Sales and Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects |
George Sheldon |
|
923 |
|
Marketing du tourisme (3e éd) |
Frochot, Isabelle |
|
924 |
|
Oldsmobile. The Rocket Action Cars are Out Front Again! '67 |
|
|
925 |
|
New 1950 Studebaker. The next look in cars |
|
|
926 |
|
Packard Presents Two Great Lines of Cars for 1955 |
|
|
927 |
|
New Ford V-8 Cars for 1939 |
|
|
928 |
|
Better ideas make better cars: 1971 Mercury |
|
|
929 |
|
1972 Dodge. The cars that put people first: Dart Demon, Dart, Challenger, Coronet, Charger, Polara, Monaco |
|
|
930 |
|
Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3 e [3 ed.] |
Tom Reilly |
3 |
931 |
|
Value-added selling: how to sell more profitably, confidently, and professionally by competing on value, not price [2nd ed.] |
Thomas P. Reilly |
2 |
932 |
|
Marketing the Arts: A Fresh Approach |
Daragh O'Reilly, Finola Kerrigan |
|
933 |
|
The age of persuasion: How marketing ate our culture [1 ed.] |
Terry O'Reilly, Mike Tennant |
1 |
934 |
|
Google Advertising Tools: Cashing in with AdSense and AdWords [2nd ed.] |
Harold Davis, David Iwanow |
2 |
935 |
|
SEO Warrior [1 ed.] |
John I. Jerkovic |
1 |
936 |
|
Google Analytics: Understanding Visitor Behavior |
Justin Cutroni |
|
937 |
|
Complete Web Monitoring: Watching your visitors, performance, communities, and competitors [1 ed.] |
Alistair Croll, Sean Power |
1 |
938 |
|
Google advertising tools [1st ed] |
Harold Davis |
1 |
939 |
|
The New Community Rules: Marketing on the Social Web [1 ed.] |
Tamar Weinberg |
1 |
940 |
|
Website Optimization. Speed, SEO and Conversion Rate Secrets [1 ed.] |
Andrew B. King |
1 |
941 |
|
The Art of SEO: Mastering Search Engine Optimization [1 ed.] |
Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola |
1 |
942 |
|
The Social Media Marketing Book [1 ed.] |
Dan Zarrella |
1 |
943 |
|
The Commodity Culture of Victorian England: Advertising and Spectacle, 1851-1914 |
Thomas Richards |
|
944 |
|
The Art of SEO: Mastering Search Engine Optimization [4 ed.] |
Eric Enge, Stephan Spencer, Jessie Stricchiola |
4 |
945 |
|
Mastering Search Analytics: Measuring SEO, SEM and Site Search [1 ed.] |
Brent Chaters |
1 |
946 |
|
Google AdWords: Managing Your Advertising Program |
Anastasia Holdren |
|
947 |
|
#tweetsmart: 25 Twitter Projects to Help You Build Your Community |
J. S. McDougall |
|
948 |
|
The Art of SEO [2nd edition] |
Eric Enge |
2 |
949 |
|
Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior [1 ed.] |
Lutz Finger, Soumitra Dutta |
1 |
950 |
|
Prototype to Product: A Practical Guide for Getting to Market [1 (Early Release) ed.] |
Alan Cohen |
1 |
951 |
|
From Making to Shipping: A Practical Guide for Getting to Market [Paperback ed.] |
Alan Cohen |
|
952 |
|
Social eCommerce: Increasing Sales and Extending Brand Reach [1 ed.] |
Stephan Spencer, Jimmy Harding, Jennifer Sheahan |
1 |
953 |
|
The Facebook Marketing Book [1 ed.] |
Dan Zarrella, Alison Zarrella |
1 |
954 |
|
The art of SEO : mastering search engine optimization |
Eric Enge, et al |
|
955 |
|
Badass: Making Users Awesome [1 ed.] |
Kathy Sierra |
1 |
956 |
|
The SEO battlefield: winning strategies for search marketing programs [1 ed.] |
Anne Ahola Ward |
1 |
957 |
|
Lean Branding: Creating Dynamic Brands to Generate Conversion |
Laura Busche |
|
958 |
|
The Routledge companion to arts marketing |
O'Reilly, Daragh |
|
959 |
|
Social Media Marketing: Strategien für Twitter, Facebook & Co. |
Tamar Weinberg |
|
960 |
|
Das Twitter-Buch |
Tim O'Reilly |
|
961 |
|
Das Social Media Marketing Buch |
Dan Zarrella |
|
962 |
|
Profit Margins: The American Silent Cinema and the Marginalization of Advertising |
Jeremy Groskopf |
|
963 |
|
Profits before people? : ethical standards and the marketing of prescription drugs [1 ed.] |
Weber, Leonard J |
1 |
964 |
|
Buzz: Harness the Power of Influence and Create Demand |
Marian Salzman, Ira Matathia, Ann O’Reilly |
|
965 |
|
This I Know: Marketing Lessons from Under the Influence |
Terry O'Reilly |
|
966 |
|
Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! |
Danny Iny, C.C. Chapman, Mitch Joel, Natalie Sisson, Corbett Barr, Danny Brown, Brian Clark, Gini Dietrich,[...] Dino Dogan, Evan Carmichael, Guy Kawasaki, Randy Komisar, Kristi Hines, Jeff Bullas, Sean Platt, Mark W. Schaefer, Marcus Sheridan, Adam Toren, Anita Campbell |
|
967 |
|
Connect Relate Motivate [2 ed.] |
Rik Rushton, Safari, an O'Reilly Media Company. |
2 |
968 |
|
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time [2 ed.] |
Safari, an O'Reilly Media Company., Haig, Matt |
2 |
969 |
|
Selling under the swastika : advertising and commercial culture in Nazi Germany [1 ed.] |
Swett, Pamela E |
1 |
970 |
|
Spam Kings: the Real Story behind the High-Rolling Hucksters Pushing Porn, Pills, and %*@)# Enlargements |
McWilliams, Brian S |
|
971 |
|
Facebook Marketing: Designing Your Next Marketing Campaign [2nd edition] |
O'Reilly for Higher Education (Firm), Levy, Justin |
2 |
972 |
|
Distribution Channels, 2nd Edition [2nd edition] |
Safari, an O'Reilly Media Company., Dent, Julian |
2 |
973 |
|
Campaigning to the New American Electorate: Advertising to Latino Voters |
Marisa Abrajano |
|
974 |
|
Organizing Organic: Conflict and Compromise in an Emerging Market |
Michael A. Haedicke |
|
975 |
|
Learning Google Analytics |
Mark Edmondson |
|
976 |
|
Pricing and Revenue Optimization |
Robert Phillips |
|
977 |
|
Adcreep: the case against modern marketing |
Bartholomew, Mark |
|
978 |
|
The Co-Creation Paradigm |
Venkat Ramaswamy, Kerimcan Ozcan |
|
979 |
|
The Pricing Journey: The Organizational Transformation Toward Pricing Excellence |
Stephan M. Liozu |
|
980 |
|
The Ultimate Linkedin Sales Guide: How to Use Digital and Social Selling to Turn Linkedin Into a Lead, Sales and Revenue Generating Machine |
Daniel Disney |
|
981 |
|
Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value - Not Price [4 ed.] |
Tom Reilly, Paul Reilly |
4 |
982 |
|
The Multi-Million Message: How One Linkedin Message Opened the Door to a 7-Figure Deal |
Daniel Disney |
|
983 |
|
Conversion optimization ''The art and science of converting prospects to customers''--Cover. - Includes index |
Saleh, Khalid,Shukairy, Ayat |
|
984 |
|
Google Advertising Tools [2nd ed] |
Iwanow, David,Davis, Harold |
2 |
985 |
|
Attract Visitors to Your Site |
Matthew MacDonald |
|
986 |
|
Mastering Search Analytics [1st ed] |
Chaters, Brent |
1 |
987 |
|
Disney Stories: Getting to Digital [1 ed.] |
Newton Lee, Krystina Madej (auth.) |
1 |
988 |
|
Powering Content: Building a Nonstop Content Marketing Machine |
Laura Busche |
|
989 |
|
The Art of SEO, 3rd Edition: Mastering Search Engine Optimization |
Eric Enge, Stephan Spencer, Jessie Stricchiola |
|
990 |
|
Designing for Behavior Change: Applying Psychology and Behavioral Economics [2 ed.] |
Stephen Wendel |
2 |
991 |
|
Pricing and Revenue Optimization: Second Edition |
Robert L. Phillips |
|
992 |
|
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing |
Raj Venkatesan, Jim Lecinski |
|
993 |
|
Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations |
Johannes Ledolter, Arthur J. Swersey |
|
994 |
|
The Business of Design: Balancing Creativity and Profitability |
Granet, Keith |
|
995 |
|
Le marketing des émotions [1st edition] |
Safari, an O'Reilly Media Company., Chétochine, Georges |
1 |
996 |
|
The Marketing Stuff: Presenting Your Book to the World |
Naleighna Kai, J. L. Woodson, J. L. Campbell, Mary B. Morrison, Pat G'Orge-Walker,, Ehryck Gilmore, Stephanie M. Freeman, Florenza Denise Lee, Christine Pauls, U. M. Hiram, Anita L. Roseboro, Michelle D. Rayford, Marie McKenzie, Bridgett Renay, Sekinah Jackson, Aiken Ponder, Kadesha Powell, Erica B. Davis (Davis, Erica B.) [A01] Darryl Benally, Yvonne Elliott, La Ammitai, Patty Harris |
|
997 |
|
Lead-Seeking Approaches [1 ed.] |
Kevin D. Freeman-Cook, Daniel W. Kung (auth.), Matthew M. Hayward (eds.) |
1 |
998 |
|
Disney Stories: Getting to Digital [2nd ed.] |
Krystina Madej, Newton Lee |
2 |
999 |
|
S*pam Kings: The Real Story behind the High-Rolling Hucksters Pushing Porn, Pills, and %*@)# Enlargements |
McWilliams, Brian S |
|
1000 |
|
The SEO Battlefield (Early Release) |
Anne Ahola Ward |
|
1001 |
|
Build a brand in 30 days : [with] Simon Middleton, the brand strategy guru |
Simon Middleton |
|
1002 |
|
Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World [Revised] |
Simon Anholt |
|
1003 |
|
Brand New Justice: The Upside of Global Branding [1 ed.] |
Simon Anholt |
1 |
1004 |
|
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth [1 ed.] |
Simon Hall |
1 |
1005 |
|
Competitive Identity: The New Brand Management for Nations, Cities and Regions [1st ed.] |
Simon Anholt |
1 |
1006 |
|
Die Rolle der Werbeagentur im Markenführungsprozess |
Simon Walter |
|
1007 |
|
Delivering Impact with Digital Resources: Planning your strategy in the attention economy |
Simon Tanner |
|
1008 |
|
Digital Marketing Strategy: An Integrated Approach to Online Marketing [1 ed.] |
Simon Kingsnorth |
1 |
1009 |
|
Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM [1 ed.] |
Simon Caufield (auth.) |
1 |
1010 |
|
Digitales Empfehlungsmarketing: Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM) [1 ed.] |
Bettina Lis, Simon Korchmar (auth.) |
1 |
1011 |
|
Die organisierte Hand des Marktes: Verbandliche Koordination auf den deutschen Märkten für biologische Lebensmittel [1. Aufl. 2019] |
Simon Dombrowski |
1 |
1012 |
|
Effektives Personalmarketing: Strategien — Instrumente — Fallstudien [1 ed.] |
Prof. Dr. Hermann Simon, Kai Wiltinger, Dr. Karl-Heinz Sebastian, Dr. Georg Tacke (auth.) |
1 |
1013 |
|
Goodwill und Marketingstrategie [1 ed.] |
Dr. Hermann Simon (auth.) |
1 |
1014 |
|
Inventing Desire: Inside Chiat/Day : The Hottest Shop, the Coolest Players, the Big Business of Advertising |
Karen Stabiner |
|
1015 |
|
Innovative B2B Marketing: New models, processes and theory [2 ed.] |
Simon Hall |
2 |
1016 |
|
Kundenzufriedenheit: Konzepte — Methoden — Erfahrungen [2 ed.] |
Hermann Simon, Christian Homburg (auth.), Prof. Dr. Hermann Simon, Prof. Dr. Christian Homburg (eds.) |
2 |
1017 |
|
Invisible Influence: The Hidden Forces that Shape Behavior |
Jonah Berger |
|
1018 |
|
Management et gestion d'un point de vente : Relation client, gestion commerciale, gestion economique, management des equipes |
Francois-Xavier Simon, Manuel de Sousa |
|
1019 |
|
Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing [1 ed.] |
Simon Kingsnorth |
1 |
1020 |
|
Markterfolg in Japan: Strategien zur Überwindung von Eintrittsbarrieren [1 ed.] |
Hirotaka Takeuchi (auth.), Hermann Simon (eds.) |
1 |
1021 |
|
Preismanagement [1 ed.] |
Dr. Hermann Simon (auth.) |
1 |
1022 |
|
SELLING THE WHEEL: Choosing the Best Way to Sell For You, Your Company, and Your Customers |
Jeff Cox, Howard Stevens |
|
1023 |
|
Taking Ideas to Market |
Tim Jones, Simon Kirby, Anna Soisalo |
|
1024 |
|
Strategic Brand Management [4 ed.] |
Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan |
4 |
1025 |
|
Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers [Third Edition] |
Simon Wootton, Terry Horne |
|
1026 |
|
The Digital Marketing Handbook: Deliver Powerful Digital Campaigns [1 ed.] |
Simon Kingsnorth |
1 |
1027 |
|
Tourism and Hospitality Marketing: A Global Perspective |
Simon Hudson |
|
1028 |
|
The Marketing of Sport |
John Beech, Dr Simon Chadwick |
|
1029 |
|
The Handbook of Organic and Fair Trade Food Marketing [1 ed.] |
Simon Wright, Diane McCrea |
1 |
1030 |
|
Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions [1 ed.] |
Simon Kelly, Paul Johnston, Stacey Danheiser (auth.) |
1 |
1031 |
|
Price Management |
Hermann Simon &, Martin Fassnacht |
|
1032 |
|
Why We Buy: The Science Of Shopping |
Paco Underhill |
|
1033 |
|
Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories |
Simon Goode, Richard Myers, Nick Darke |
|
1034 |
|
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond [Upd Rev ed.] |
Paco Underhill |
|
1035 |
|
Brand New You: Reinventing Work, Life & Self Through the Power of Personal Branding [Paperback ed.] |
Simon Middleton |
|
1036 |
|
Can't Buy My Love: How Advertising Changes the Way We Think and Feel |
Jean Kilbourne |
|
1037 |
|
Childhood Under Siege: How Big Business Targets Children |
Joel Bakan |
|
1038 |
|
Innovations in Magazine Publishing |
Simon Das, David Stam, Andrew Blake |
|
1039 |
|
Instagram: From 0 to 10k |
Kristin Dashiell, Simon Rogers |
|
1040 |
|
Formula 1 for Business: A Breakthrough Formula To Double Your Profit In 10 Months or Less |
Simon Frayne, Daniel O'Connor |
|
1041 |
|
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers |
Jan Chipchase, Simon Steinhardt |
|
1042 |
|
How to Make It as an Advertising Creative [1 ed.] |
Simon Veksner |
1 |
1043 |
|
Make Some Noise: The Unconventional Road to Dominance |
Ken Schmidt |
|
1044 |
|
Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths) |
Simon Bailey |
|
1045 |
|
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers [1 ed.] |
Seth Godin |
1 |
1046 |
|
Photography for Writers: Using Photos to Sell More of Your Words |
Simon Whaley |
|
1047 |
|
Posts to Profits: The social media marketing blueprint for building a profitable six-figure online business |
Mitchell, Simon |
|
1048 |
|
The Education of an Art Director |
Steven Heller, Veronique Vienne |
|
1049 |
|
The real toy story: inside the ruthless battle for america's youngest consumers |
Eric Clark |
|
1050 |
|
What You Need to Know About Marketing [1 ed.] |
Simon Middleton |
1 |
1051 |
|
What women want: the global marketplace turns female-friendly |
Underhill, Paco |
|
1052 |
|
Working The Net: A Practical Guide to Business Networking |
Bozeat, Simon |
|
1053 |
|
Fashionable Childhood: Children in Advertising |
|
|
1054 |
|
The Discourse of Customer Service Tweets: Planes, Trains and Automated Text Analysis |
Ursula Lutzky |
|
1055 |
|
The Trojan Horse: The Growth of Commercial Sponsorship |
Deborah Philips, Garry Whannel |
|
1056 |
|
The International Marketing of Travel and Tourism: A Strategic Approach |
François Vellas, Lionel Bécherel (editors) |
|
1057 |
|
The Solution Selling Fieldbook |
Eades, Keith M.,Sullivan, Timothy T.,Touchstone, James N |
|
1058 |
|
The Problem of Political Marketing |
Heather Savigny |
|
1059 |
|
Advertising Menswear: Masculinity and Fashion in the British Media since 1945 |
Paul Jobling |
|
1060 |
|
The mood of information : a critique of online behavioural advertising [1 ed.] |
Andrew McStay |
1 |
1061 |
|
Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives |
Timothy de Waal Malefyt, Robert J. Morais |
|
1062 |
|
Advertising Cultures |
Timothy deWall Malefyt, Brian Moeran (editors) |
|
1063 |
|
Unlabel : selling you without selling out |
Ecko, Marc |
|
1064 |
|
The Mood of Information: A Critique of Online Behavioural Advertising |
Andrew McStay |
|
1065 |
|
Social Media Marketing: Erfolgreiche Strategien für Sie und Ihr Unternehmen |
Dorothea Heymann-Reder |
|
1066 |
|
The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon App Store and More [2 ed.] |
Roy Sandberg, Mark Rollins (auth.) |
2 |
1067 |
|
The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns [1 ed.] |
Bart Weller, Lori Calcott |
1 |
1068 |
|
Reputation Analytics: Public Opinion for Companies |
Daniel Diermeier |
|
1069 |
|
Social Media Analytics Strategy: Using Data to Optimize Business Performance |
April Ursula Fox |
|
1070 |
|
Appreneur: Secrets to Success in the App Store [1 ed.] |
Taylor Pierce (auth.) |
1 |
1071 |
|
Advertisers at Work [1 ed.] |
Tracy Tuten |
1 |
1072 |
|
The Business of Android Apps Development: Making and Marketing Apps that Succeed [1 ed.] |
Mark Rollins |
1 |
1073 |
|
Charismatic Capitalism: Direct Selling Organizations in America [Reprint ed.] |
Nicole Woolsey Biggart |
|
1074 |
|
Product Policy: Concepts, Methods and Strategy |
Yoram J. Wind |
|
1075 |
|
Digital signage : software, networks, advertising, and displays : a primer for understanding the business |
Jimmy Schaeffler |
|
1076 |
|
Influencer Marketing For Brands: What YouTube And Instagram Can Teach You About The Future Of Digital Advertising |
Aron Levin |
|
1077 |
|
Social Media: Wie Sie mit Twitter, Facebook und Co. Ihren Kunden näher kommen |
Thomas Pfeiffer, Bastian Koch |
|
1078 |
|
The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture |
Timothy D. Taylor |
|
1079 |
|
Disruption by Design: How to Create Products that Disrupt and then Dominate Markets |
Paetz, Peter |
|
1080 |
|
Agile Marketing [1 ed.] |
Michelle Accardi-Petersen |
1 |
1081 |
|
How to Build and Grow a Successful Developer Program |
Caroline Lewko, James Parton |
|
1082 |
|
Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't [1 ed.] |
David Feinleib (auth.) |
1 |
1083 |
|
Creating Flash Advertising: From Concept to Tracking - Microsites, Video Ads and More |
Jason Fincanon |
|
1084 |
|
Introduction to Google Analytics: A Guide for Absolute Beginners [1 ed.] |
Todd Kelsey (auth.) |
1 |
1085 |
|
Build a Profitable Online Business: The No-Nonsense Guide [1 ed.] |
Mikael Olsson |
1 |
1086 |
|
Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette |
Keith Wailoo |
|
1087 |
|
The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America |
Ellen Wayland-Smith |
|
1088 |
|
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty [1 ed.] |
Margaret Brooks, J. J. Lovett, Sam Creek (auth.) |
1 |
1089 |
|
The High-tech marketing companion : expert advice on marketing to Macintosh and other PC users |
Kiamy, Dee |
|
1090 |
|
Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners [1 ed.] |
Todd Kelsey (auth.) |
1 |
1091 |
|
Building Nature's Market: The Business and Politics of Natural Foods |
Laura J. Miller |
|
1092 |
|
Introduction to Search Engine Optimization: A Guide for Absolute Beginners [1 ed.] |
Todd Kelsey (auth.) |
1 |
1093 |
|
Speed Metrics Guide: Choosing the Right Metrics to Use When Evaluating Websites |
Matthew Edgar |
|
1094 |
|
Introduction to Social Media Marketing: A Guide for Absolute Beginners [1 ed.] |
Todd Kelsey (auth.) |
1 |
1095 |
|
Introducing SEO: Your quick-start guide to effective SEO practices [1 ed.] |
Aravind Shenoy, Anirudh Prabhu (auth.) |
1 |
1096 |
|
The Business of iPhone App Development: Making and Marketing Apps that Succeed [1 ed.] |
Dave Wooldridge, Michael Schneider |
1 |
1097 |
|
Suchmaschinen-Optimierung: Website-Marketing für Entwickler |
Daniel Koch |
|
1098 |
|
The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns |
Bart Weller, Lori Calcott |
|
1099 |
|
Chief Marketing Officers at Work [1 ed.] |
Josh Steimle (auth.) |
1 |
1100 |
|
A practical guide to indie game marketing [1 ed.] |
Dreskin, Joel |
1 |
1101 |
|
Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications |
Jason Fincanon |
|
1102 |
|
Using Technology to Sell: Tactics to Ratchet Up Results [1 ed.] |
Jonathan London, Martin Lucas |
1 |
1103 |
|
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program |
Tom Funk |
|
1104 |
|
Designing gamified systems: meaningful play in interactive entertainment, marketing and education |
Gilbert, Sari |
|
1105 |
|
Top-Platzierungen in Suchmaschinen. |
Oliver Lehmann |
|
1106 |
|
Branding TV: Principles and Practices [2 ed.] |
Walter McDowell, Alan Batten |
2 |
1107 |
|
The Customer Trap: How to Avoid the Biggest Mistake in Business [2 ed.] |
Andrew R. Thomas, Timothy J. Wilkinson (auth.) |
2 |
1108 |
|
Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing |
Tim Frick |
|
1109 |
|
HTML5 Advertising [1 ed.] |
John Percival |
1 |
1110 |
|
The Science of Deception: Psychology and Commerce in America |
Michael Pettit |
|
1111 |
|
Web Design and Marketing Solutions for Business Websites [1 ed.] |
Kevin Potts |
1 |
1112 |
|
Tangled Goods: The Practical Life of Pro Bono Advertising |
Iddo Tavory, Sonia Prelat, Shelly Ronen |
|
1113 |
|
Grow Your Global Markets: A Handbook for Successful Market Entry [1 ed.] |
Raymond A. Hopkins (auth.) |
1 |
1114 |
|
Return on engagement: content strategy and web design techniques for digital marketing [Second edition] |
Eyler-Werve, Kate, Frick, Tim |
|
1115 |
|
Social Media Analytics Strategy: Using Data to Optimize Business Performance [1 ed.] |
Alex Gonçalves (auth.) |
1 |
1116 |
|
Tech SEO Guide: A Reference Guide for Developers and Marketers Involved in Technical SEO |
Matthew Edgar |
|
1117 |
|
The ad-makers: how the best TV commercials are produced |
Von Logue Newth, Tom |
|
1118 |
|
Breaking Up America: Advertisers and the New Media World |
Joseph Turow |
|
1119 |
|
Digital Video Recorders: DVRs Changing TV and Advertising Forever |
Jimmy Schaeffler |
|
1120 |
|
Trust-Based Selling: Finding and Keeping Customers for Life [1 ed.] |
David A. Monty (auth.) |
1 |
1121 |
|
The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed (2nd Edition) [2 ed.] |
Dave Wooldridge, Michael Schneider |
2 |
1122 |
|
Basic Python for Data Management, Finance, and Marketing: Advance Your Career by Learning the Most Powerful Analytical Tool [1 ed.] |
Art Yudin |
1 |
1123 |
|
Packaged Pleasures: How Technology and Marketing Revolutionized Desire |
Gary S. Cross, Robert N. Proctor |
|
1124 |
|
Marketing Analytics Roadmap: Methods, Metrics, and Tools |
Jerry Rackley (auth.) |
|
1125 |
|
The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement [1 ed.] |
Lauren Perkins (auth.) |
1 |
1126 |
|
Los sonidos del capitalismo: publicidad, música y la conquista de la cultura |
Timothy D. Taylor |
|
1127 |
|
TV Commercials: How to Make Them: or, How Big is the Boat? |
Ivan Cury |
|
1128 |
|
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services |
Elie Ofek, Eitan Muller, Barak Libai |
|
1129 |
|
The Brand Strategy Canvas: A One-Page Guide for Startups [1st ed.] |
Patrick Woods |
1 |
1130 |
|
Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing |
Andrew Schulkind |
|
1131 |
|
Consumer Behaviour: A European Perspective [5 ed.] |
Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg |
5 |
1132 |
|
Activation imperative - how to build brands and business by inspiring actio |
Rosen, William,Minsky, Laurence |
|
1133 |
|
Principles of Marketing [6th ed.] |
Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel F. Piercy |
6 |
1134 |
|
Services Marketing, 6/E [6 ed.] |
Christopher Lovelock,Jayanta Chatterjee,Jochen Wirtz |
6 |
1135 |
|
Successful Affiliate Marketing for Merchants [1 ed.] |
Shawn Collins, Frank Fiore |
1 |
1136 |
|
Marketing Channels [International ed of 7th revised ed] |
Erin Anderson, Louis W. Stern, Adel Anne Coughlan |
7 |
1137 |
|
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution [2nd Edition, true PDF] |
Keith Quesenberry |
2 |
1138 |
|
Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace |
Sperber, Joshua, |
|
1139 |
|
Direccion de marketing. [14 ed.] |
Philip Kotler |
14 |
1140 |
|
Marketing management : a relationship approach [2 ed.] |
Svend Hollensen |
2 |
1141 |
|
Consumer Behaviour & Branding Concepts Readings & Cases |
S. Ramesh Kumar |
|
1142 |
|
Business to business marketing a step-by-step guide [1a. ed] |
Wright, Ray |
1 |
1143 |
|
Membership Marketing in the Digital Age: A Handbook for Museums and Libraries |
Patricia Rich, Dana S. Hines, Rosie Siemer |
|
1144 |
|
Selling Today: Partnering to Create Value, 12th Edition [12 ed.] |
Gerald L. Manning, Barry L. Reece, Michael Ahearne |
12 |
1145 |
|
Marketing and Outreach for the Academic Library : New Approaches and Initiatives |
Bradford Lee Eden |
|
1146 |
|
Firms of endearment how world-class companies profit from passion and purpose |
Sheth, Jagdish N.,Sisodia, Rajendra S.,Wolfe, David B |
|
1147 |
|
Marketing Research [6 ed.] |
Daniel Nunan, David F. Burks, Naresh K. Malhotra |
6 |
1148 |
|
Outside In: The Power of Putting Customers at the Center of Your Business [1 ed.] |
Harley Manning, Kerry Bodine |
1 |
1149 |
|
Consumer Behavior: Buying, Having, and Being [8 ed.] |
Michael R. Solomon |
8 |
1150 |
|
Public Relations: Strategies and Tactics, Global Edition [11th edition] |
Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber |
11 |
1151 |
|
Retail Management, Global Edition |
Barry Berman, Joel R Evans, Patrali Chatterjee |
|
1152 |
|
Principles of Direct Database & Digital Marketing [5 ed.] |
Alan Tapp |
5 |
1153 |
|
Marketing & Human Resource Management |
G. Y. Shitole, T. P. Madhu Nair, Elizabeth Mathews, Seethalekshmy Narayanayyar |
|
1154 |
|
Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships [1 ed.] |
Brito, Michael |
1 |
1155 |
|
Museum Branding : How to Create and Maintain Image, Loyalty, and Support [2 ed.] |
Margot Wallace |
2 |
1156 |
|
Personalized digital advertising : how data and technology are transforming how we market |
Nesamoney, Diaz |
|
1157 |
|
Marketing Research: An Applied Orientation [7 ed.] |
Naresh K Malhotra, Stayabhusan Das |
7 |
1158 |
|
Maximize Your School Marketing |
Johanna M. Lockhart |
|
1159 |
|
Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) |
Josh Weltman, Jon Hamm |
|
1160 |
|
Social Media Strategy: Marketing and Advertising in the Consumer Revolution [1 ed.] |
Keith A. Quesenberry |
1 |
1161 |
|
The Secrets of Selling [2nd ed.] |
Geoff King |
2 |
1162 |
|
Provocateur: Images of Women and Minorities in Advertising [3 ed.] |
Anthony J. Cortese |
3 |
1163 |
|
International marketing strategy [5. ed., Nachdr.] |
Bradley, Frank |
5 |
1164 |
|
Brilliant marketing : become a brilliantly effective marketer in today’s chaotic world, regardless of the size of your budget [Third edition.] |
Hall, Richard |
|
1165 |
|
Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations |
Jane Eliasof |
|
1166 |
|
Retail marketing & management [2nd ed] |
Gilbert, David |
2 |
1167 |
|
Global Marketing |
Gautam Dutta |
|
1168 |
|
Imperial persuaders: Images of Africa and Asia in British advertising [1 ed.] |
Anandi Ramamurthy |
1 |
1169 |
|
Show your work!: 10 ways to share your creativity and get discovered |
Kleon, Austin |
|
1170 |
|
Retailing: an introduction [5. ed] |
Brittain, Paul,Cox, Roger |
5 |
1171 |
|
Services marketing [7th ed., Global ed. /] |
Lovelock, Christopher H., Wirtz, Jochen |
7 |
1172 |
|
Basic Marketing Research: Leeds University Business School [4th ed] |
Malhotra, Naresh K |
4 |
1173 |
|
The Financial Times Guide to Social Media Strategy |
Thomas, Martin |
|
1174 |
|
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys |
Marcel Danesi |
|
1175 |
|
Hard sell: Advertising, affluence and transatlantic relations, c. 1951–69 |
Sean Nixon |
|
1176 |
|
Intentional Marketing |
Carol Ottolenghi |
|
1177 |
|
Principles of Marketing and E-Commerce: For University of Calcutta and West Bengal State University |
Isita Lahiri, Sujit Kumar Ghosh |
|
1178 |
|
Marketing: An Introduction [3 ed.] |
Gary Armstrong |
3 |
1179 |
|
Essentials of global marketing |
Svend Hollensen |
|
1180 |
|
Relationship marketing: exploring relational strategies in marketing [4th ed] |
Egan, John |
4 |
1181 |
|
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win [1 ed.] |
DJ Waldow, Jason Falls |
1 |
1182 |
|
The Brand Gap [2 ed.] |
Marty Neumeier |
2 |
1183 |
|
Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites |
Deborah Pitel |
|
1184 |
|
The Consumer Insights Handbook: Unlocking Audience Research Methods |
Danielle Coombs |
|
1185 |
|
Strategic Marketing for non-profit Organisations: United States Edition [7th ed] |
Kotler, Philip,Andreasen, Alan R |
7 |
1186 |
|
The Brand Flip: Why customers now run companies and how to profit from it |
Neumeier, Marty |
|
1187 |
|
Change the World Using Social Media |
Paul Signorelli |
|
1188 |
|
Selling & Sales Management [11 ed.] |
David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh |
11 |
1189 |
|
Social Media: How to Engage, Share, and Connect [Paperback ed.] |
Regina Luttrell |
|
1190 |
|
SilverComm: Marketing Practices and Messages for the Age of Aging |
Anne M. Cooper, Young Joon Lim |
|
1191 |
|
Sold Out : How Marketing in School Threatens Children's Well-Being and Undermines their Education |
Alex Molnar, Faith Boninger |
|
1192 |
|
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society [4th ed.] |
Arthur Asa Berger |
4 |
1193 |
|
Marketing Strategy and Competitive Positioning [6th edition] |
Hooley, Graham |
6 |
1194 |
|
Marketing Research: An Applied Approach, 3rd Edition [3rd ed.] |
Naresh K. Malhotra, David F. Birks |
3 |
1195 |
|
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years |
Vijay Mahajan, Kamini Banga |
|
1196 |
|
Zag: the number-one strategy of high-performance brands: a whiteboard overview |
Neumeier, Marty,American Institute of Graphic Arts |
|
1197 |
|
Marketing: real people, real choices [Ninth edition] |
Marshall, Greg W., Solomon, Michael R., Stuart, Elnora W |
|
1198 |
|
Strategic Brand Management: Building, Measuring, and Managing Brand Equity |
Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob |
|
1199 |
|
Marketing Management,Fifteenth edition [6 ed.] |
Philip Kotler |
6 |
1200 |
|
Street-smart advertising: how to win the battle of the buzz |
Berman, Margo |
|
1201 |
|
Marketing Professionals: A Practical Career Guide |
Kezia Endsley |
|
1202 |
|
Marketing Research: An Applied Prientation [7 Global ed.] |
Naresh K. Malhotra |
7 |
1203 |
|
Lydia Pinkham : The Face That Launched a Thousand Ads |
Sammy R., Danna |
|
1204 |
|
Public Relations: A Values-Driven Approach [6 ed.] |
David W. Guth, Charles Marsh Ph.D. |
6 |
1205 |
|
Marketing Research: An Applied Approach |
Malhotra, Naresh K,Nunan, Daniel(Contributor),Birks, David F(Contributor) |
|
1206 |
|
Customer loyalty, retention, and customer relationship management |
Richard C. Leventhal, Richard C Leventhal |
|
1207 |
|
Comportamiento del Consumidor, 7/ed. [7th. ed.] |
Michael R. Solomon |
7 |
1208 |
|
Essentials of Marketing [3 ed.] |
Frances Brassington, Stephen, Dr. Pettitt |
3 |
1209 |
|
Advertising Account Planning: New Strategies in the Digital Landscape |
Carol J. Pardun, Beth E. Barnes, Sheri J. Broyles |
|
1210 |
|
Exploring Public Relations: Global Strategic Communication [4th New edition] |
Ralph Tench, Liz Yeomans |
4 |
1211 |
|
Marketing metrics: the manager's guide to measuring marketing performance [3rd edition] |
Bendle, Neil T.,Farris, Paul W.,Pfeifer, Phillip Edward,Reibstein, David J |
3 |
1212 |
|
Retail Management [5 ed.] |
Gibson E. Vedamani |
5 |
1213 |
|
Principles of Marketing [7th Edition (Australian Edition)] |
Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler |
7 |
1214 |
|
International Marketing & Export Management [Reprint ed.] |
Gerald Albaum |
|
1215 |
|
Rural Marketing: Text and Cases [2 ed.] |
C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan |
2 |
1216 |
|
China's New Culture of Cool: Understanding the world's fastest-growing market [1 ed.] |
Cynthia Chan, Lianne Yu, Christopher Ireland |
1 |
1217 |
|
Business communication today [14 ed. (global ed.)] |
Bovée, Courtland L., Thill, John V. |
14 |
1218 |
|
Rural Marketing [3 ed.] |
Pradeep Kashyap |
3 |
1219 |
|
Sales and Distribution Management: Decisions, Strategies, and Cases [6 ed.] |
Richard R. Still, Edward W. Cundliff, Normal A. P Govoni, Sandeep Puri |
6 |
1220 |
|
Fundamentals of School Marketing |
Johanna M. Lockhart |
|
1221 |
|
Consumer Behaviour: A European Outlook [2 ed.] |
Leon G. Schiffman |
2 |
1222 |
|
Essential guide to marketing planning [4th Revised edition] |
Wood, Marian Burk |
4 |
1223 |
|
Marketing management: a relationship approach [Third edition] |
Hollensen, Svend |
|
1224 |
|
Creative Library Marketing and Publicity: Best Practices |
Robert J. Lackie |
|
1225 |
|
#Hooked : why cute sells, and other marketing magic that we just can’t resist |
Fagan, Patrick |
|
1226 |
|
the PRACTICE OF MARKET RESEARCH : an introduction. [5 ed.] |
YVONNE MCGIVERN |
5 |
1227 |
|
Selling today: partnering to create value [Thirteenth edition. Global edition] |
Manning, Gerald L,Ahearne, Michael,Reece, Barry L |
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1228 |
|
Selling Today: Partnering to Create Value, Global Edition [15 ed.] |
Gerald Manning, Michael Ahearne, Barry Reece |
15 |
1229 |
|
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society [5 ed.] |
Arthur Asa Berger |
5 |
1230 |
|
Principles of Marketing, 12th Edition [12 ed.] |
Philip Kotler, Gary Armstrong |
12 |
1231 |
|
Selling Today: Creating Customer Value [Canadian 7th Edition] |
Gerald L. Manning, Michael Ahearne, Barry L. Reece, H.F. (Herb) MacKenzie |
7 |
1232 |
|
Global Marketing, 4th Edition |
Warren J. Keegan, Mark C. Green |
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1233 |
|
Essentials of Marketing [7 ed.] |
Jim Blythe, Jane Martin |
7 |
1234 |
|
Integrated Marketing Communication: Creative Strategy from Idea to Implementation [3 ed.] |
Robyn Blakeman |
3 |
1235 |
|
Clued in: How to Keep Customers Coming Back Again and Again [1 ed.] |
Lewis Carbone |
1 |
1236 |
|
Mobile Social Marketing in Libraries |
Samantha C. Helmick |
|
1237 |
|
Marketing management [15. ed] |
Keller, Kevin Lane, Kotler, Philip |
15 |
1238 |
|
Marketing Management: European Edition |
Phil T. Kotler, Kevin Lane Keller, Malcolm Goodman, Dr Mairead Brady, Mr Torben Hansen |
|
1239 |
|
A History of Advertising: The First 300,000 Years [1 ed.] |
Jef I. Richards |
1 |
1240 |
|
Marketing for Special and Academic Libraries : A Planning and Best Practices Sourcebook |
Valerie S. Gordon, Patricia C. Higginbottom |
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1241 |
|
The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits [1st ed.] |
Robin Miller |
1 |
1242 |
|
Library Marketing Basics |
Mark Aaron Polger |
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1243 |
|
Marketing and Social Media: A Guide for Libraries, Archives, and Museums |
Christie Koontz, Lorri Mon |
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1244 |
|
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape |
Keith A. Quesenberry, Michael K. Coolsen |
|
1245 |
|
Business Communication Essentials, Canadian Edition [5 ed.] |
Courtland L. Bovee, John V. Thill, Jean A. Scribner |
5 |
1246 |
|
Adobe Target Classroom in a Book: A Guide for Marketing, Business, and IT Professionals |
Brian Hawkins, Lily Chiu-Watson |
|
1247 |
|
Exam Ref 70-768 Developing SQL Data Models |
Varga, Stacia |
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1248 |
|
Marketing Research [5th ed.] |
Naresh Malhotra, Dan Nunan, David Birks |
5 |
1249 |
|
Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget [2 ed.] |
Bobby Borg |
2 |
1250 |
|
Consumer behaviour : a European perspective [Sixth Edition] |
Bamossy, Gary J., Solomon, Michael R |
|
1251 |
|
Concurrent marketing: integrating product, sales, and service [First Edition] |
Frank V. Cespedes |
|
1252 |
|
Backward' Market Research |
Alan R. Andreasen |
|
1253 |
|
Harvard Business Review on Reinventing Your Marketing (Harvard Business Review Paperback Series) |
Harvard Business Review |
|
1254 |
|
Get Your Venture Backed with Persuasive Data Viz: An HBR Collection for Building the Perfect Pitch Deck |
Scott Berinato, Evan Baehr, Evan Loomis |
|
1255 |
|
Customer Connections: New Strategies for Growth [First Edition] |
Robert E Wayland, Paul M Cole |
|
1256 |
|
Authenticity: What Consumers Really Want |
James H. Gilmore, B. Joseph Pine II,B. Joseph Pine II |
|
1257 |
|
Advertising Empire: Race and Visual Culture in Imperial Germany |
David Ciarlo |
|
1258 |
|
Harvard Business Review - May 2005 |
Harvard Business School Publishing |
|
1259 |
|
The Blue Ocean Strategy Reader: The iconic articles by W. Chan Kim and Renée Mauborgne [Paperback ed.] |
W. Chan Kim, Renée A. Mauborgne |
|
1260 |
|
Harvard Business Review (October 2005) |
Harvard Business Review Writers |
|
1261 |
|
2020-03 Harvard Business Review (HBR, March 2020) |
Harvard Business Review |
|
1262 |
|
What is strategy? |
Michael E Porter |
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1263 |
|
HBR’s 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR’s 10 Must Reads) |
Review, H.B.,Kotler, P.,Zoltners, A.,Goyal, M.,Anderson, J.C. |
|
1264 |
|
The quest for loyalty: creating value through partnership |
Frederick F. Reichheld |
|
1265 |
|
Harvard Business Review 2011- January – February |
Harvard Business School |
|
1266 |
|
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) |
Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld |
|
1267 |
|
Connected strategy: building continuous customer relationships for competitive advantage |
Siggelkow, Nicolaj,Terwiesch, Christian |
|
1268 |
|
Momentum: How Companies Become Unstoppable Market Forces |
Ron Ricci, John Volkmann |
|
1269 |
|
The Experience Economy (Revised Edition) [Updated] |
B. Joseph Pine II, James H. Gilmore |
|
1270 |
|
Stage (Not Age): How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World [2 ed.] |
Susan Wilner Golden |
2 |
1271 |
|
Beyond the Core: Expand Your Market Without Abandoning Your Roots [1 ed.] |
Chris Zook |
1 |
1272 |
|
National Advertising in Newspapers [Reprint 2014 ed.] |
Neil H. Borden, Malcolm D. Taylor, Howard T. Hovde |
2014 |
1273 |
|
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant [Expanded edition] |
Kim, W. Chan,Mauborgne, Renée A |
|
1274 |
|
Bang & Olufsen: Design Driven Innovation |
Robert D. Austin, Daniela Beyersdorfer |
|
1275 |
|
Writing for Hire: Unions, Hollywood, and Madison Avenue |
Catherine L. Fisk |
|
1276 |
|
Net Gain: Expanding Markets Through Virtual Communities [First Printing ed.] |
John Hagel III, Arthur G. Armstrong |
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1277 |
|
Net worth: shaping markets when customers make the rules [1 ed.] |
John Hagel, Marc Singer |
1 |
1278 |
|
Unleashing the Killer App: Digital Strategies for Market Dominance |
Larry Downes, Chunka Mui |
|
1279 |
|
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth [Illustrated] |
Rita Gunther McGrath, Ian C. Macmillan |
|
1280 |
|
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets [Illustrated] |
James C. Anderson, Nirmalya Kumar, James A. Narus |
|
1281 |
|
Sales Management That Works: How to Sell in a World that Never Stops Changing |
Frank V. Cespedes |
|
1282 |
|
Real Time: Preparing for the Age of the Never Satisfied Customer [First Printing ed.] |
Regis McKenna |
|
1283 |
|
The Harvard Business Review: Sales Management Handbook |
Prabhakant Sinha |
|
1284 |
|
Brand New China: Advertising, Media, and Commercial Culture |
Jing Wang |
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1285 |
|
Harvard business review on brand management [1 ed.] |
Erich Joachimsthaler, Harvard Business Review, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath |
1 |
1286 |
|
Personalized : Personalized: Customer Strategy in the Age of AI |
Mark Abraham |
|
1287 |
|
Red Ocean Traps (Harvard Business Review Classics) [Reprint ed.] |
W. Chan Kim, Renée A. Mauborgne |
|
1288 |
|
Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners |
Jean-Philippe Deschamps, P. Ranganath Nayak |
|
1289 |
|
Driving Digital Strategy: A Guide to Reimagining Your Business |
Sunil Gupta |
|
1290 |
|
HARVARD BUSINESS REVIEW ON MARKETING [1 ed.] |
Harvard Business School Press |
1 |
1291 |
|
The Analytical Marketer: How to Transform Your Marketing Organization [Illustrated] |
Adele Sweetwood |
|
1292 |
|
Influencia y persuasión |
harvard Business School |
|
1293 |
|
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value |
Frederick F. Reichheld, Thomas Teal |
|
1294 |
|
Radio Advertising for Retailers [2nd printing 1946. Reprint 2014 ed.] |
C. H. Sandage |
21946 |
1295 |
|
Marketing Efficiency in Puerto Rico [Reprint 2014 ed.] |
John Kenneth Galbraith, Richard H. Holton, Robert E. Branson, Jean Ruth Robinson, Carolyn Shaw Bell |
2014 |
1296 |
|
The Intention Economy: When Customers Take Charge |
Doc Searls |
|
1297 |
|
Predicting Your Competitor's Reaction |
Kevin P. Coyne, John Horn |
|
1298 |
|
Stage (Not Age): How to Understand and Serve People Over 60--the Fastest Growing, Most Dynamic Market in the World |
Susan Wilner Golden |
|
1299 |
|
The History of an Advertising Agency: N. W. Ayer & Sons at Work, 1869-1949, Revised Edition [Rev. ed. Reprint 2014] |
Ralph M. Hower |
2014 |
1300 |
|
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth |
Eddie Yoon |
|
1301 |
|
Crescent Pure |
John Quelch, Alisa Zalosh |
|
1302 |
|
Strategic Insight in Three Circles |
Joel E. Urbany, James H. Davis |
|
1303 |
|
Who Do You Want Your Customers to Become? |
Michael Schrage |
|
1304 |
|
Authenticity: contending with the new consumer sensibility |
Gilmore, James H.,Pine, B. Joseph |
|
1305 |
|
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business |
Josh Bernoff, Ted Schadler |
|
1306 |
|
Sephora Direct: Investing in Social Media, Video, and Mobile |
Ofek |
|
1307 |
|
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers |
Gerald Zaltman, Lindsay H. Zaltman |
|
1308 |
|
How Customers Think: Essential Insights into the Mind of the Market [1 ed.] |
Gerald Zaltman |
1 |
1309 |
|
Winning on Purpose: The Unbeatable Strategy of Loving Customers |
Fred Reichheld |
|
1310 |
|
How Brands Become Icons |
D. B. Holt |
|
1311 |
|
Visualizing Taste: How Business Changed the Look of What You Eat |
Ai Hisano |
|
1312 |
|
Markets of One: Creating Customer-Unique Value through Mass Customization |
James H. Gilmore, B. Joseph Pine |
|
1313 |
|
Tilt: Shifting Your Strategy from Products to Customers |
Niraj Dawar |
|
1314 |
|
True Story: How to Combine Story and Action to Transform Your Business |
Ty Montague |
|
1315 |
|
Context Marketing Revolution |
Mathew Sweezey |
|
1316 |
|
Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Business case study) |
NEERAJ BHARADWA, PHILLIP D. DELURGIO |
|
1317 |
|
Simply better : winning and keeping customers by delivering what matters most |
Sean Meehan, Patrick Barwise |
|
1318 |
|
Seeking customers |
Benson P. Shapiro, J. J. Sviokla |
|
1319 |
|
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble [Hardcover ed.] |
Davis Dyer, Frederick Dalzell, Rowena Olegario |
|
1320 |
|
The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies (Marketing and Communication in Higher Education) |
Albert N. Greco |
|
1321 |
|
The Valuation of Digital Intangibles: Technology, Marketing, and the Metaverse [2 ed.] |
Roberto Moro-Visconti |
2 |
1322 |
|
Brand Gender: Increasing Brand Equity through Brand Personality [1 ed.] |
Theo Lieven (auth.) |
1 |
1323 |
|
The Marketing of Children’s Toys: Critical Perspectives on Children’s Consumer Culture [1st ed. 2021] |
Rebecca C. Hains (editor), Nancy A. Jennings (editor) |
1 |
1324 |
|
Transgenerational Marketing: Evolution, Expansion, And Experience |
Rajagopal |
|
1325 |
|
A Management Guide to Market Research |
James M. Livingstone (auth.) |
|
1326 |
|
The Palgrave Handbook of Interactive Marketing |
Cheng Lu Wang |
|
1327 |
|
Organisational Buying: A Multidisciplinary Perspective |
Daniel D Prior |
|
1328 |
|
Australian Women in Advertising in the Twentieth Century [1 ed.] |
Jackie Dickenson (auth.) |
1 |
1329 |
|
Australian women in advertising in the twentieth century |
Dickenson, Jacqueline |
|
1330 |
|
Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies |
Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi |
|
1331 |
|
The Marketisation of Higher Education: Concepts, Cases, and Criticisms (Marketing and Communication in Higher Education) |
John D. Branch (editor), Bryan Christiansen (editor) |
|
1332 |
|
How To Write Better Copy |
Steve Harrison |
|
1333 |
|
Art and advertising |
Gibbons, Joan |
|
1334 |
|
Business Examination Questions Answered: for Marketing and Management Students |
Nicholas Boyce (auth.) |
|
1335 |
|
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference [First Edition] |
Claes Fornell |
|
1336 |
|
B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience |
Daniel D. Prior |
|
1337 |
|
Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness |
Rajagopal |
|
1338 |
|
Agency: Starting a Creative Firm in the Age of Digital Marketing |
Rick Webb (auth.) |
|
1339 |
|
Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation (Palgrave Studies of Marketing in Emerging Economies) |
Robert E. Hinson (editor), Ogechi Adeola (editor), Isaiah Adisa (editor) |
|
1340 |
|
The Political Marketing Game |
Jennifer Lees-Marshment (auth.) |
|
1341 |
|
Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues (Palgrave Studies of Marketing in Emerging Economies) |
Thomas Anning-Dorson (editor), Robert E. Hinson (editor), Henry Boateng (editor), Albert Anani-Bossman (editor), Ayça Can Kirgiz (editor), Meenakshi Gujral (editor) |
|
1342 |
|
Digital Marketing Technologies |
Hashem Aghazadeh, Mozhde Khoshnevis |
|
1343 |
|
Beyond Hofstede: Culture Frameworks for Global Marketing and Management [1 ed.] |
Cheryl Nakata |
1 |
1344 |
|
Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior |
Rajagopal |
|
1345 |
|
Beyond Hofstede: Culture Frameworks for Global Marketing and Management |
Cheryl Nakata (auth.) |
|
1346 |
|
Social Media Marketing: Emerging Concepts and Applications [1 ed.] |
Githa Heggde,G. Shainesh (eds.) |
1 |
1347 |
|
Consumer Nationalism and Barr’s Irn-Bru in Scotland [1st ed.] |
David Leishman |
1 |
1348 |
|
Political Marketing in the 2020 U.S. Presidential Election (Palgrave Studies in Political Marketing and Management) |
Jamie Gillies (editor) |
|
1349 |
|
Bank Marketing Management |
Arthur Meidan (auth.) |
|
1350 |
|
The Religious Dimensions of Advertising [annotated edition] |
Tricia Sheffield |
|
1351 |
|
The Value of Luxury: An Emerging Perspective |
Beata Stępień |
|
1352 |
|
The Digital Future of Hospitality |
Lindsay Anne Balfour |
|
1353 |
|
Depicting the Consumer of Experiential Luxury: Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate |
Charlotte Hommerberg, Maria Lindgren |
|
1354 |
|
The Customer Asset: Understanding and Managing its Value (Palgrave Studies in Marketing, Organizations and Society) |
Neil Bendle, Shane Wang |
|
1355 |
|
The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric (Rhetoric, Politics and Society) |
Erik Bengtson, Oskar Mossberg |
|
1356 |
|
What Chinese Want: Culture, Communism and the Modern Chinese Consumer |
Tom Doctoroff |
|
1357 |
|
Brand Avatar: Translating Virtual World Branding into Real World Success |
Alycia de Mesa (auth.) |
|
1358 |
|
Brand Breakout: How Emerging Market Brands Will Go Global |
Nirmalya Kumar, Jan-Benedict E.M Steenkamp |
|
1359 |
|
Political Marketing in the 2021 Canadian Federal Election |
Jamie Gillies, Vincent Raynauld, André Turcotte |
|
1360 |
|
Brand Breakout: How Emerging Market Brands Will Go Global [1 ed.] |
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp (auth.) |
1 |
1361 |
|
Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700–2000) |
John C. Hardin |
|
1362 |
|
Nation Branding and Sports Diplomacy: Country Image Games in Times of Change |
Yoav Dubinsky |
|
1363 |
|
Thought Leadership in Advancing International Business Research |
Arie Y. Lewin, S. Tamer Cavusgil, G. Tomas M. Hult, David A. Griffith |
|
1364 |
|
Brand Champions: How Superheroes Bring Brands to Life |
Ian P Buckingham |
|
1365 |
|
Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company |
Norm Johnston (auth.) |
|
1366 |
|
The Valuation of Digital Intangibles: Technology, Marketing and Internet |
Roberto Moro Visconti |
|
1367 |
|
Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives (Palgrave Studies of Marketing in Emerging Economies) |
Ogechi Adeola (editor), Robert E. Hinson (editor), A M Sakkthivel (editor) |
|
1368 |
|
Advances in Chinese Brand Management [1 ed.] |
John M. T. Balmer, Weifeng Chen (eds.) |
1 |
1369 |
|
Brand Champions: How Superheroes Bring Brands to Life [1 ed.] |
Ian P. Buckingham (auth.) |
1 |
1370 |
|
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Process |
Randolph J. Trappey, Arch Woodside |
|
1371 |
|
Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East |
Eli Avraham, Eran Ketter (auth.) |
|
1372 |
|
Advances in Corporate Branding [1 ed.] |
John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf (eds.) |
1 |
1373 |
|
Brand Choice: Revealing Customers’ Unconscious-Automatic and Strategic Thinking Processes |
Randolph J. Trappey III, Arch G. Woodside (auth.) |
|
1374 |
|
Construction Marketing: Strategies for Success |
Richard Pettinger (auth.) |
|
1375 |
|
Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice |
Karen E. Sutherland, Richie Barker |
|
1376 |
|
All Eyes East: Lessons from the Front Lines of Marketing to China’s Youth [1 ed.] |
Mary Bergstrom (auth.) |
1 |
1377 |
|
The Rhetoric and Reality of Marketing: An International Managerial Approach |
Philip J. Kitchen |
|
1378 |
|
Railway Photographic Advertising in Britain, 1900-1939 [1 ed.] |
Alexander Medcalf (auth.) |
1 |
1379 |
|
Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs |
Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi (eds.) |
|
1380 |
|
Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability [1 ed.] |
Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, Ourania Vitouladiti (eds.) |
1 |
1381 |
|
Added Value |
Mark Sherrington |
|
1382 |
|
Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society) |
Aarti Saini (editor), Justin Paul (editor), Satyanarayana Parayitam (editor) |
|
1383 |
|
Brand Engagement: How Employees Make or Break Brands [1 ed.] |
Ian P. Buckingham (auth.) |
1 |
1384 |
|
Added Value: The alchemy of brand-led growth |
Mark Sherrington (auth.) |
|
1385 |
|
Destination Marketing: Creating Memorable Tourism Experiences |
Rupa Rathee, Pallavi Rajain |
|
1386 |
|
Brand Fans: Lessons from the World's Greatest Sporting Brands [1 ed.] |
Aaron C.T. Smith, Constantino Stavros, Kate Westberg (auth.) |
1 |
1387 |
|
The World’s Greatest Brands |
Nicholas Kochan (eds.) |
|
1388 |
|
Brand Hate: Navigating Consumer Negativity in the Digital World [1 ed.] |
S. Umit Kucuk (auth.) |
1 |
1389 |
|
The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction |
Claes Fornell, Forrest Morgeson, Tomas Hult, David Vanamberg |
|
1390 |
|
The Rise of Marketing and Market Research |
Hartmut Berghoff, Philip Scranton, Uwe Spiekermann (eds.) |
|
1391 |
|
The Cultural Politics of Femvertising: Selling Empowerment (Palgrave Studies in (Re)Presenting Gender) |
Joel Gwynne (editor) |
|
1392 |
|
Brand Hate: Navigating Consumer Negativity in the Digital World |
S. Umit Kucuk |
|
1393 |
|
Beyond Mobile: People, Communications and Marketing in a Mobilized World |
Mats Lindgren, Jörgen Jedbratt, Erika Svensson (auth.) |
|
1394 |
|
All Thumbs: Mobile Marketing That Works |
Michael Dru Kelley (auth.) |
|
1395 |
|
Brand Hate: Navigating Consumer Negativity in the Digital World [2nd ed.] |
S. Umit Kucuk |
2 |
1396 |
|
COVID-19, Technology and Marketing: Moving Forward and the New Normal |
Vanessa Ratten (editor), Park Thaichon (editor) |
|
1397 |
|
Customer-Supplier Relationships in B2B: An Interaction Perspective on Actors in Business Networks |
Antonella La Rocca |
|
1398 |
|
Integrated Marketing Communications: A Global Brand-Driven Approach [2 ed.] |
Philip J. Kitchen, Marwa E. Tourky |
2 |
1399 |
|
The Sport Business Future |
Aaron Smith, Hans Westerbeek (auth.) |
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1400 |
|
Brand Management: Planning and Control |
J. R. Bureau (auth.) |
|
1401 |
|
Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market [1 ed.] |
Samuelson Appau |
1 |
1402 |
|
The New Rules of Retail: Competing in the World's Toughest Marketplace [Second Edition, Revised] |
Robin Lewis, Michael Dart |
|
1403 |
|
Brand Media Strategy: Integrated Communications Planning in the Digital Era |
Antony Young (auth.) |
|
1404 |
|
Strategy in Airline Loyalty: Frequent Flyer Programs [1 ed.] |
Evert R. de Boer (auth.) |
1 |
1405 |
|
Understanding the Consumer: A Psychological Approach |
David A. Statt (auth.) |
|
1406 |
|
The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation |
Gordon R. Foxall |
|
1407 |
|
Brand Medicine: The Role of Branding in the Pharmaceutical Industry |
Tom Blackett, Rebecca Robins (eds.) |
|
1408 |
|
Brand Power |
Paul Stobart (eds.) |
|
1409 |
|
Populations as Brands: Marketing National Resources for Global Data Markets |
Aaro Tupasela |
|
1410 |
|
Animation and Advertising [1st ed. 2019] |
Malcolm Cook, Kirsten Moana Thompson |
1 |
1411 |
|
Brand Premium: How Smart Brands Make More Money |
Nigel Hollis (auth.) |
|
1412 |
|
Building Brand Authenticity: 7 Habits of Iconic Brands |
Michael Beverland |
|
1413 |
|
Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands [1 ed.] |
Libby Gill (auth.) |
1 |
1414 |
|
The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces |
Wilson Ozuem (editor), Silvia Ranfagni (editor) |
|
1415 |
|
Managing Social Robotics and Socio-cultural Business Norms: Parallel Worlds of Emerging AI and Human Virtues (International Marketing and Management Research) |
Anshu Saxena Arora (editor), Sabine Jentjens (editor), Amit Arora (editor), John R. McIntyre (editor), Mohamad Sepehri (editor) |
|
1416 |
|
Brand Revolution: Rethinking Brand Identity |
Marie-Claude Sicard (auth.) |
|
1417 |
|
Case Studies in Marketing |
Charles Dunn B.Sc., C.Eng., A.E.R.Ae.S., M.I.Mech.E. (auth.) |
|
1418 |
|
The Meaningful Brand: How Strong Brands Make More Money [1 ed.] |
Nigel Hollis (auth.) |
1 |
1419 |
|
Conquering Global Markets: Secrets from the world’s most successful multinationals |
Nancy A. Hubbard (auth.) |
|
1420 |
|
Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives |
Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah |
|
1421 |
|
It happened in India: the story of Pantaloons, Big Bazar, central and the great Indian consumer |
Biyani, Kishore,Dipayan Baishya |
|
1422 |
|
Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience |
Yasushi Kusume, Neil Gridley (auth.) |
|
1423 |
|
The New High Priesthood: The social, ethical and political implications of a marketing-orientated society [1 ed.] |
Ralph Glasser (auth.) |
1 |
1424 |
|
Biosurveillance in New Media Marketing: World, Discourse, Representation [1st ed.] |
Selena Nemorin |
1 |
1425 |
|
Brand Storming: Managing Brands in the Era of Complexity |
Michele Fioroni, Garry Titterton (auth.) |
|
1426 |
|
The Nature of Marketing: Marketing to the Swarm as well as the Herd |
Chuck Brymer |
|
1427 |
|
Compelling Selling: The framework for persuasion [3 ed.] |
Philip R. Lund (auth.) |
3 |
1428 |
|
Making Sense of Immigrant Work Integration: An Organizing Framework (International Marketing and Management Research) |
Luciara Nardon, Amrita Hari |
|
1429 |
|
Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-creation Process |
Brendan Richardson (auth.) |
|
1430 |
|
Building Brand Value the Playboy Way |
Susan Gunelius |
|
1431 |
|
Branding: A Key Marketing Tool |
John M. Murphy (eds.) |
|
1432 |
|
Twitter is not a strategy: rediscovering the art of brand marketing [1st ed] |
Doctoroff, Tom |
1 |
1433 |
|
The Visionary Package: Using Packaging to Build Effective Brands |
Herbert Meyers, Richard Gerstman (auth.) |
|
1434 |
|
Selling You! : A Practical Guide to Achieving the Most by Becoming Your Best [Unabridged] |
Stella, Fred, Gitomer, Jeffrey H., Hill, Napoleon |
|
1435 |
|
The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s |
Rahima Schwenkbeck |
|
1436 |
|
Twitter is not a strategy : rediscovering the art of brand marketing |
Tom Doctoroff. |
|
1437 |
|
Building Brands Directly: Creating Business Value from Customer Relationships [1 ed.] |
Stewart Pearson (auth.) |
1 |
1438 |
|
branding@thedigitalage |
Herbert Meyers, Richard Gerstman (eds.) |
|
1439 |
|
International Student Mobility and Access to Higher Education (Marketing and Communication in Higher Education) |
Or Shkoler, Edna Rabenu, Paul M.W. Hackett, Paul M. Capobianco |
|
1440 |
|
Sell Local, Think Global: 50 Innovative Ways to Make a Chunk of Change and Grow Your Business [1 ed.] |
Olga Mizrahi |
1 |
1441 |
|
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia |
Martin Roll (auth.) |
|
1442 |
|
Brandjack: How your reputation is at risk from brand pirates and what to do about it [1 ed.] |
Quentin Langley (auth.) |
1 |
1443 |
|
Asian Brand Strategy: How Asia Builds Strong Brands |
Martin Roll (auth.) |
|
1444 |
|
Brands & Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses |
David Nichols, Tom Farrand, Tom Rowley, Matt Avery (auth.) |
|
1445 |
|
The New Global Marketing Reality |
Richard Brookes, Roger Palmer (auth.) |
|
1446 |
|
Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming |
David Nichols, Tom Farrand, Tom Rowley, Matt Avery |
|
1447 |
|
The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow |
Ofer Mintz |
|
1448 |
|
Asian brand strategy: how Asia builds strong brands [Revised and Updated] |
Roll, Martin |
|
1449 |
|
The Attention Economy and How Media Works: Simple Truths for Marketers |
Karen Nelson-Field |
|
1450 |
|
Contemporary Issues in Marketing |
Martin Evans, Luiz Moutinho (auth.) |
|
1451 |
|
Brands: The New Wealth Creators [1 ed.] |
Susannah Hart, John Murphy (eds.) |
1 |
1452 |
|
ComMODify: User Creativity at the Intersection of Commerce and Community [1 ed.] |
Shenja van der Graaf (auth.) |
1 |
1453 |
|
Consumer Behaviour in Asia |
Hellmut Schütte, Deanna Ciarlante (auth.) |
|
1454 |
|
Contemporary Retail Marketing in Emerging Economies: The Case of Ghana’s Supermarket Chains (Palgrave Studies of Marketing in Emerging Economies) |
David Eshun Yawson, Fred A. Yamoah |
|
1455 |
|
Consumer Brand Relationships: Meaning, Measuring, Managing |
Marc Fetscherin, Tobias Heilmann (eds.) |
|
1456 |
|
Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century |
Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska |
|
1457 |
|
Mass Customization and Customer Centricity: In Honor of the Contributions of Cipriano Forza |
Thomas Aichner (editor), Fabrizio Salvador (editor) |
|
1458 |
|
7 Steps to Sales Force Transformation: Driving Sustainable Change in Your Organization |
Warren Shiver, Michael Perla (auth.) |
|
1459 |
|
Brand Management: An Introduction through Storytelling [1st ed. 2021] |
Emmanuel Mogaji |
1 |
1460 |
|
Consumer Choice in the Third World: A study of the welfare effects of advertising and new products in a developing country |
Jeffrey James (auth.) |
|
1461 |
|
Green Marketing in Emerging Markets: Strategic and Operational Perspectives (Palgrave Studies of Marketing in Emerging Economies) |
Chipo Mukonza (editor), Robert E. Hinson (editor), Ogechi Adeola (editor), Isaiah Adisa (editor), Emmanuel Mogaji (editor), Ayça Can Kirgiz (editor) |
|
1462 |
|
Understanding Branding in Higher Education: Marketing Identities [1 ed.] |
Anthony Lowrie (auth.) |
1 |
1463 |
|
Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives |
Ogechi Adeola, Paul Katuse, Kojo Kakra Twum |
|
1464 |
|
Trendology: Building an Advantage through Data-Driven Real-Time Marketing |
Chris Kerns (auth.) |
|
1465 |
|
Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era [1st ed. 2023] |
Riccardo Rialti, Lamberto Zollo |
1 |
1466 |
|
Competition in Higher Education Branding and Marketing: National and Global Perspectives [1 ed.] |
Antigoni Papadimitriou (eds.) |
1 |
1467 |
|
Marketing Tourism and Hospitality: Concepts and Cases [1st ed. 2021] |
Richard George |
1 |
1468 |
|
Commercial Nationalism: Selling the Nation and Nationalizing the Sell |
Zala Volcic, Mark Andrejevic |
|
1469 |
|
Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies [1 ed.] |
Robert L. Williams, Jr., Helena A. Williams (auth.) |
1 |
1470 |
|
Bringing the Rainbow: The Hindware Story |
R.K. Somany |
|
1471 |
|
Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage [1st ed. 2024] |
Jagdish N. Sheth (editor), Varsha Jain (editor), Emmanuel Mogaji (editor), Anupama Ambika (editor) |
1 |
1472 |
|
Public Sector Marketing Communications, Volume II: Traditional and Digital Perspective |
Ogechi Adeola, Kojo Kakra Twum, Paul Katuse |
|
1473 |
|
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers |
Michael Fisher, Martin Abbott, Kalle Lyytinen (auth.) |
|
1474 |
|
Zombie Loyalists: Using Great Service to Create Rabid Fans [First Edition] |
Peter Shankman |
|
1475 |
|
Unpacking Micro-Influence within the Australian Creative Sectors: A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers |
Lisa Harrison |
|
1476 |
|
Winning In Asia, European Style: Market and Nonmarket Strategies for Success [1 ed.] |
Vinod K. Aggarwal (eds.) |
1 |
1477 |
|
Knowing Where It Comes From: Labeling Traditional Foods to Compete in a Global Market |
Fabio Parasecoli |
|
1478 |
|
Understanding Consumer Choice |
Gordon Foxall |
|
1479 |
|
Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores |
Arto Lindblom |
|
1480 |
|
The Psychology of Customer Care: A Revolutionary Approach |
James J. Lynch (auth.) |
|
1481 |
|
Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness [1st ed.] |
Jan Logemann, Gary Cross, Ingo Köhler |
1 |
1482 |
|
Wine Tourism Destination Management and Marketing: Theory and Cases [1st ed.] |
Marianna Sigala, Richard N.S. Robinson |
1 |
1483 |
|
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results [1 ed.] |
David F. Giannetto (auth.) |
1 |
1484 |
|
Green Marketing in Emerging Economies: A Communications Perspective [1 ed.] |
Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz |
1 |
1485 |
|
Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World (Palgrave Studies of Marketing in Emerging Economies) |
Ogechi Adeola (editor), Robert E. Hinson (editor), A. M. Sakkthivel (editor) |
|
1486 |
|
Non-Fungible Tokens (NFTs): Examining The Impact On Consumers And Marketing Strategies [1 ed.] |
Andrea Sestino, Gianluigi Guido, Alessandro M. Peluso |
1 |
1487 |
|
Wonder Woman: Marketing Secrets for the Trillion Dollar Customer |
Iain Ellwood, Sheila Shekar (auth.) |
|
1488 |
|
BUYographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers [1 ed.] |
Matt Carmichael (auth.) |
1 |
1489 |
|
Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond |
Jane Maas |
|
1490 |
|
Bernard Shaw and Modern Advertising [1st ed.] |
Christopher Wixson |
1 |
1491 |
|
Consuming Behaviour |
John Desmond |
|
1492 |
|
Wine Brands: Success Strategies for New Markets, New Consumers and New Trends |
Evelyne Resnick (auth.) |
|
1493 |
|
Building Great Customer Experiences [1 ed.] |
Colin Shaw, John Ivens (auth.) |
1 |
1494 |
|
Business And Social Media In The Middle East: Strategies, Best Practices And Perspectives [1st Edition] |
Nehme Azoury, Lindos Daou |
1 |
1495 |
|
Visualizing Marketing: From Abstract to Intuitive [1 ed.] |
S. Umit Kucuk (auth.) |
1 |
1496 |
|
Integrated Marketing Communications for Public Policy: Perspectives from the World’s Largest Employment Guarantee Program MGNREGA |
Shriram Kadia |
|
1497 |
|
Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making [1st ed.] |
Rajagopal |
1 |
1498 |
|
The Phenomenon of Political Marketing [1 ed.] |
Nicholas J. O’Shaughnessy (auth.) |
1 |
1499 |
|
The Patent Medicines Industry in Georgian England: Constructing the Market by the Potency of Print [1 ed.] |
Alan Mackintosh (auth.) |
1 |
1500 |
|
Effective Advertising and PR |
Alison Corke (auth.) |
|
1501 |
|
Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach |
Trevor A. Smith |
|
1502 |
|
Strategic Social Media Management: Theory and Practice |
Karen E. Sutherland |
|
1503 |
|
Dealing with Socially Responsible Consumers: Studies in Marketing |
Jishnu Bhattacharyya (editor) |
|
1504 |
|
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups (Palgrave Studies in Political Marketing and Management) |
Andrew Lim |
|
1505 |
|
Co Branding (Macmillan Business) |
Tom Blackett |
|
1506 |
|
Competitive Branding Strategies: Managing Performance in Emerging Markets [1st ed. 2019] |
Rajagopal |
1 |
1507 |
|
Advertising and Democracy in the Mass Age [1 ed.] |
Terence H. Qualter (auth.) |
1 |
1508 |
|
Political Marketing in the 2016 U.S. Presidential Election [1 ed.] |
Jamie Gillies (eds.) |
1 |
1509 |
|
Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia [1 ed.] |
Philip Hanson (auth.) |
1 |
1510 |
|
Advertising as Multilingual Communication [1 ed.] |
Helen Kelly-Holmes (auth.) |
1 |
1511 |
|
Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity [2 ed.] |
Sandra Vandermerwe |
2 |
1512 |
|
Co-Branding: The Science of Alliance |
Tom Blackett, Bob Boad (eds.) |
|
1513 |
|
The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World [1 ed.] |
Lisa Nirell (auth.) |
1 |
1514 |
|
Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web |
Donatella Padua (auth.) |
|
1515 |
|
Family Firms into International Markets: Research Trajectories and Empirical Insights on Entry Mode Decisions |
Claudia Pongelli |
|
1516 |
|
The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies (Marketing and Communication in Higher Education) [1st ed. 2023] |
Albert N. Greco |
1 |
1517 |
|
Why People (Don’t) BUY: The GO and STOP Signals [1 ed.] |
Amitav Chakravarti, Manoj Thomas |
1 |
1518 |
|
Advertising Confluence: Transitioning Marketing Communications into Social Movements |
Anshu Saxena Arora, Sabine Bacouël-Jentjens (eds.) |
|
1519 |
|
Breaking Through: Implementing Customer Focus in Enterprises [1 ed.] |
Sandra Vandermerwe (auth.) |
1 |
1520 |
|
Brand Storytelling in the Digital Age: Theories, Practice and Application [1st ed.] |
S M A Moin |
1 |
1521 |
|
Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence |
Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid |
|
1522 |
|
Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives (Palgrave Studies of Public Sector Management in Africa) |
Ogechi Adeola (editor), Kojo Kakra Twum (editor), Paul Katuse (editor) |
|
1523 |
|
The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy [2015 ed.] |
Dr David Forbes, D Forbes |
2015 |
1524 |
|
The Marketing of Service-Dominant Logic: A Rhetorical Approach |
Chris Miles |
|
1525 |
|
Visualizing Marketing: From Abstract to Intuitive [2 ed.] |
S. Umit Kucuk |
2 |
1526 |
|
Breaking Through: Implementing Disruptive Customer Centricity |
Sandra Vandermerwe (auth.) |
|
1527 |
|
Advertising in Contemporary Consumer Culture [1st ed.] |
Hélène de Burgh-Woodman |
1 |
1528 |
|
Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations (Palgrave Studies of Marketing in Emerging Economies) |
Ishmael Mensah (editor), Kandappan Balasubramanian (editor), Mohd Raziff Jamaluddin (editor), Gina Alcoriza (editor), Vanessa Gaffar (editor), S. Mostafa Rasoolimanesh (editor) |
|
1529 |
|
User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences |
Janelle Estes, Andy MacMillan |
|
1530 |
|
Advertising in the Age of Persuasion: Building Brand America, 1941-1961 |
Dawn Spring |
|
1531 |
|
The Transparent Market: Management Challenges in the Electronic Age |
Mats Larsson, David Lundberg (auth.) |
|
1532 |
|
Marketing in University-Industry Technological Collaboration: Communication and Research Commercialization |
Malgorzata A. Grzegorczyk |
|
1533 |
|
Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan |
Michael Prieler, Florian Kohlbacher (auth.) |
|
1534 |
|
The Politics of Marketing the Labour Party [1 ed.] |
Dominic Wring (auth.) |
1 |
1535 |
|
Valuing Customer Engagement: Strategies to Measure and Maximize Profitability [2 ed.] |
V. Kumar |
2 |
1536 |
|
AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots [1 ed.] |
Peter Gentsch |
1 |
1537 |
|
Advertising in the Age of Persuasion: Building Brand America, 1941–1961 [1 ed.] |
Dawn Spring (auth.) |
1 |
1538 |
|
Advertising to Children: New Directions, New Media |
Mark Blades, Caroline Oates, Fran Blumberg, Barrie Gunter (eds.) |
|
1539 |
|
Women Entrepreneurs in Emerging Markets: Managing Performance within Ecosystems (International Marketing and Management Research) |
Ananya Rajagopal |
|
1540 |
|
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage |
Linden Brown, Malcolm H. B. McDonald (auth.) |
|
1541 |
|
Sports Marketing : A Global Approach to Theory and Practice [1st ed.] |
Sean Ennis |
1 |
1542 |
|
Advertising, Commercial Spaces and the Urban |
Anne M. Cronin (auth.) |
|
1543 |
|
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth [2 ed.] |
Tim Calkins (auth.) |
2 |
1544 |
|
Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities |
Wilson Ozuem, Michelle Willis |
|
1545 |
|
Advertising, Subjectivity and the Nineteenth-Century Novel: Dickens, Balzac and the Language of the Walls |
Sara Thornton (auth.) |
|
1546 |
|
Advertising: Its Place in Political and Managerial Economics |
W. Duncan Reekie (auth.) |
|
1547 |
|
Advertising, Literature and Print Culture in Ireland, 1891–1922 |
John Strachan, Claire Nally (auth.) |
|
1548 |
|
The Promotion Of Education: A Critical Cultural Social Marketing Approach |
Valerie Harwood, Nyssa Murray |
|
1549 |
|
Understanding Luxury Fashion: From Emotions to Brand Building [1st ed. 2020] |
Isabel Cantista, Teresa Sádaba |
1 |
1550 |
|
Black Is the New Green: Marketing to Affluent African Americans |
Leonard E. Burnett Jr., Andrea Hoffman (auth.) |
|
1551 |
|
Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962 (Palgrave Studies in Economic History) |
James Greenhalgh |
|
1552 |
|
Marketing Luxury Services: Concepts, Strategy, and Practice |
Miguel Angelo Hemzo |
|
1553 |
|
Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs [1 ed.] |
Jenny Darroch (auth.) |
1 |
1554 |
|
Advertising : what everyone needs to know [1 ed.] |
Mara Einstein |
1 |
1555 |
|
The Oxford Handbook of Music and Advertising |
James Deaville (editor), Siu-Lan Tan (editor), Ron Rodman (editor) |
|
1556 |
|
Branding: A very short introduction |
Robert Jones |
|
1557 |
|
Marketing: A Very Short Introduction |
Kenneth Le Meunier-Fitzhugh |
|
1558 |
|
English for Marketing and Advertising |
Sylee Gore |
|
1559 |
|
The Sponsor: Notes on a Modern Potentate [1ST ed.] |
Barnouw, Erik Barnouw |
1 |
1560 |
|
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues |
John O'Shaughnessy |
|
1561 |
|
Consuming Angels: Advertising and Victorian Women |
Lori Anne Loeb |
|
1562 |
|
The Marketing Power of Emotion |
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
|
1563 |
|
Response: The Complete Guide to Profitable Direct Marketing [Rev Exp Su ed.] |
Lois K. Geller |
|
1564 |
|
The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity (Oxford Studies in Sociolinguistics) |
Paul Bruthiaux |
|
1565 |
|
Fusion for Profit: How Marketing and Finance Can Work Together to Create Value |
Sharan Jagpal, with the assistance of Shireen Jagpal |
|
1566 |
|
The Advertising Effect: How to Change Behaviour [1 ed.] |
Adam Ferrier |
1 |
1567 |
|
Marketing death: culture and the making of a life insurance market in China |
Chan, Cheris Shun-ching |
|
1568 |
|
How Brands Grow: What Marketers Don't Know |
Byron Sharp |
|
1569 |
|
Marketing: Theory, Evidence, Practice, 2nd Edition [2 ed.] |
Byron Sharp |
2 |
1570 |
|
How to Market the Arts: A Practical Approach for the 21st Century |
Anthony S. Rhine, John Jay Pension |
|
1571 |
|
Achieving a strategic sales focus : contemporary issues and future challenges [First edition] |
Douglas, Tony, Le Meunier-FitzHugh, Kenneth |
|
1572 |
|
Handbook of public relations [10th ed] |
Chris Skinner, Gary Mersham, Rene Benecke |
10 |
1573 |
|
Managing Global Customers: An Integrated Approach |
George S. Yip, Audrey J.M. Bink |
|
1574 |
|
The Advanced Dictionary of Marketing: Putting Theory to Use |
Scott Dacko |
|
1575 |
|
Business to Business Marketing: Relationships, Networks, and Strategies [Illustrated] |
Nick Ellis |
|
1576 |
|
The Oxford Handbook of Strategic Sales and Sales Management |
David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy |
|
1577 |
|
Beauty Imagined: A History of the Global Beauty Business |
Geoffrey Jones |
|
1578 |
|
Marketing Semiotics: Signs, Strategies, and Brand Value |
Laura R. Oswald |
|
1579 |
|
Inside Marketing: Practices, Ideologies, Devices [1 ed.] |
Detlev Zwick, Julien Cayla |
1 |
1580 |
|
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands [1 ed.] |
Douglas Holt, Douglas Cameron |
1 |
1581 |
|
Global Marketing Management [3 ed.] |
Kiefer Lee, Steve Carter |
3 |
1582 |
|
Creating Value: The Theory and Practice of Marketing Semiotics Research |
Laura R. Oswald |
|
1583 |
|
Packaging the presidency: a history and criticism of presidential campaign advertising |
Kathleen Hall Jamieson |
|
1584 |
|
Marketing Communication: New Approaches, Technologies, and Styles |
Allan J. Kimmel |
|
1585 |
|
Connecting With Consumers: Marketing For New Marketplace Realities |
Allan J. Kimmel |
|
1586 |
|
101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising |
Andrew Griffiths |
|
1587 |
|
101 Secrets to Building a Winning Business: Smart, Proven and Practical Tips to Help Any business Beat the Competition |
Griffiths, Andrew |
|
1588 |
|
76 Ways to Increase Special Event Attendance |
Scott C. Stevenson (editor) |
|
1589 |
|
101 Ways to Market Your Business: Building a Successful Business with Creative Marketing |
Andrew Griffiths |
|
1590 |
|
101 Ways to Really Satisfy Your Customers: How to Keep Your Customers and Attract New Ones |
Andrew Griffiths |
|
1591 |
|
101 Ways to Boost Your Business |
Andrew Griffiths |
|
1592 |
|
A Research Agenda for Service Marketing |
Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Y. Kerguignas (eds.) |
|
1593 |
|
Agile PR: Expert Messaging in a Hyper-Connected, Always-On World |
Marian Salzman |
|
1594 |
|
Advertising and the Mind of the Consumer [Third edition] |
Max Sutherland |
|
1595 |
|
All Customers Are Irrational |
William J. Cusick |
|
1596 |
|
Advertising Fictions: Literature, Advertisement and Social Reading |
Jennifer Wicke |
|
1597 |
|
Alternative Marketing Approaches For Entrepreneurs |
Björn Bjerke |
|
1598 |
|
Amp Up Your Sales |
Andy Paul |
|
1599 |
|
All about Sponsorships, Second Edition |
|
|
1600 |
|
As Heard on TV: Popular Music in Advertising (Ashgate Popular and Folk Music Series) |
Bethany Klein |
|
1601 |
|
Beyond the familiar : long-term growth through customer focus and innovation [1 ed.] |
Meehan, Seán, Barwise, Patrick |
1 |
1602 |
|
Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues |
Nancy Flynn |
|
1603 |
|
Brain tattoos: creating unique brands that stick in your customers' minds [1st ed.] |
Karen Post, Jeffrey H. Gitomer, Michael Tchong |
1 |
1604 |
|
Breakthrough thinking for nonprofit organizations : creative strategies for extraordinary results |
Bernard Ross, Clare Segal |
|
1605 |
|
Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas |
Paul Kurnit, Steve Lance |
|
1606 |
|
Brand Relevance: Making Competitors Irrelevant [1 ed.] |
David A. Aaker |
1 |
1607 |
|
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty |
Laurence Vincent |
|
1608 |
|
Branding Unbound: The Future Of Advertising, Sales, And The Brand Experience In The Wireless Age |
Rick Mathieson |
|
1609 |
|
Brand Now: How to Stand Out in a Crowded, Distracted World |
Nick Westergaard |
|
1610 |
|
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications [Har/Psc ed.] |
Sarah Durham |
|
1611 |
|
Buying gay how physique entrepreneurssparked a movement |
Johnson, David K |
|
1612 |
|
Business, Not Politics: The Making of the Gay Market |
Katherine Sender |
|
1613 |
|
Cause Related Marketing. Who Cares Wins |
Sue Adkins (Auth.) |
|
1614 |
|
Competing on Value |
Mack Hanan, Peter Karp |
|
1615 |
|
Conquering Consumerspace: Marketing Strategies for a Branded World |
Michael R. Solomon |
|
1616 |
|
Content marketing for nonprofits : the so what, who cares guide to creating memorable messaging that educates, motivates and inspires [First edition.] |
Leroux Miller, Kivi |
|
1617 |
|
Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels [7th ed.] |
Mack Hanan |
7 |
1618 |
|
Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels [7th Edition] |
Mack Hanan |
7 |
1619 |
|
Conversations That Sell: Collaborate with Buyers and Make Every Conversation Count |
Nancy Bleeke, Jill Konrath |
|
1620 |
|
Coolhunting: chasing down the next big thing |
Peter Andreas Gloor, Scott M. Cooper |
|
1621 |
|
Costovation: Innovation That Gives Your Customers Exactly What They Want--And Nothing More |
Stephen Wunker, Jennifer Luo Law |
|
1622 |
|
Creative Strategy |
William Duggan |
|
1623 |
|
Creating and Dominating New Markets |
Peter Meyer |
|
1624 |
|
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising [1 ed.] |
Richard D. Czerniawski, Michael W. Maloney |
1 |
1625 |
|
Cultures of Commodity Branding |
Andrew Bevan (Editor), David Wengrow (Editor) |
|
1626 |
|
Cultures of Selling: Perspectives on Consumption and Society Since 1700 |
John Benson, Laura Ugolini |
|
1627 |
|
Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series) |
Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman |
|
1628 |
|
Customer Relationship Management |
Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya and G. Jason Goddard |
|
1629 |
|
Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena |
Brian H. Murray |
|
1630 |
|
Decoding the New Consumer Mind : how and why we shop and buy [1 ed.] |
Yarrow, Kit |
1 |
1631 |
|
Designing Experiences |
J. Robert Rossman, Mathew D. Duerden, B. Joseph Pine |
|
1632 |
|
Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process [1 ed.] |
Jay R. Galbraith |
1 |
1633 |
|
Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More |
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero |
|
1634 |
|
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty |
Leland Harden, Bob Heyman |
|
1635 |
|
Discovering New Business Opportunities |
John W. English, Babette Moate |
|
1636 |
|
Disruptive marketing: what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal [Unabridged] |
Colon, Geoffrey |
|
1637 |
|
Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition |
Newman, David |
|
1638 |
|
Do-It-Yourself Publicity |
David F. Ramacitti |
|
1639 |
|
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market [1st ed.] |
Lisa Johnson, Andrea Learned |
1 |
1640 |
|
Effective e-mail marketing: the complete guide to creating successful campaigns [1st ed.] |
Herschell Gordon Lewis |
1 |
1641 |
|
E-profit: high payoff strategies for capturing the e-commerce edge |
Peter S. Cohan |
|
1642 |
|
E-service : 24 ways to keep your customers when the competition is just a click away |
Zemke, Ron, Connellan, Thomas K. |
|
1643 |
|
Essentials of Health Care Marketing [5 ed.] |
Eric N. Berkowitz |
5 |
1644 |
|
Evergreen : cultivate the enduring customer loyalty that keeps your business thriving |
Noah Fleming, Alan Weiss |
|
1645 |
|
Famous brand names and their origins |
Martin, Kathy |
|
1646 |
|
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets [1 ed.] |
Constantinos C. Markides, Paul A. Geroski |
1 |
1647 |
|
Famous Brand Names & Their Origins |
Kathy Martin |
|
1648 |
|
Flexible Product Development: Building Agility for Changing Markets [1 ed.] |
Preston G. Smith |
1 |
1649 |
|
Gen buy : how tweens, teens and twenty-somethings are revolutionizing retail |
Yarrow, Kit, O'Donnell, Jayne |
|
1650 |
|
Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules [First Edition (US) First Printing] |
Constantinos C. Markides |
|
1651 |
|
Get Clients Now!(TM): A 28-Day Marketing Program for Professionals and Consultants [1st edition] |
C. J. Hayden |
1 |
1652 |
|
Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches [2 ed.] |
C. J. Hayden |
2 |
1653 |
|
Get Rich Blogging |
Zoe Griffin |
|
1654 |
|
Get Scrappy : Smarter Digital Marketing for Businesses Big and Small [Unabridged] |
Handley, Ann, Westergaard, Nick |
|
1655 |
|
Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools |
Greg Holden |
|
1656 |
|
Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media [1 ed.] |
Jeremy Goldman |
1 |
1657 |
|
Growing Your Membership: 91 Ways to Recruit & Retain More Members |
|
|
1658 |
|
Handbook of Choice Modelling: Second Edition [2 ed.] |
Stephane Hess (editor), Andrew Daly (editor) |
2 |
1659 |
|
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support |
Natalie Mizik, Dominique M. Hanssens, Editors |
|
1660 |
|
Handbook of Pricing Research in Marketing |
Vithala R. Rao |
|
1661 |
|
Handbook of Qualitative Research Methods in Marketing [2 ed.] |
Russell W. Belk, Cele Otnes (eds.) |
2 |
1662 |
|
Handbook of Qualitative Research Methods in Marketing |
Russell W. Belk |
|
1663 |
|
Handbook of Research Methods for Marketing Management |
Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle |
|
1664 |
|
Handbook of Research on Identity Theory in Marketing |
Americus Reed, Mark Forehand |
|
1665 |
|
Handbook on brand and experience management |
Bernd H. Schmitt, David L. Rogers |
|
1666 |
|
Health Care Market Strategy: From Planning to Action [5 ed.] |
Steven G. Hillestad, Eric N. Berkowitz |
5 |
1667 |
|
Healthcare relationship marketing : strategy, design and measurement |
Ira J Haimowitz |
|
1668 |
|
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results |
Mark Hunter |
|
1669 |
|
High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce |
Micah Solomon |
|
1670 |
|
Hospitality Marketing An Introduction |
David Bowie, Francis Buttle |
|
1671 |
|
How champions sell [1 ed.] |
Michael Baber |
1 |
1672 |
|
How to Find Web Design Clients: And How to Win New Clients! How to Start a Web Design Business, How to Get More Clients & New Clients, & Prospecting for New Clients |
Dekker Fraser |
|
1673 |
|
How to Market the I S Department Internally: Getting the Recognition and Strategic Position You Merit |
L. Paul Ouellette |
|
1674 |
|
Integrated Account Management: How Business-to-Business Marketers Maximize Customer Loyalty and Profitability |
Mark A. Peck |
|
1675 |
|
Integrating the packaging and product experience in food and beverages : a road-map to consumer satisfaction [1 ed.] |
Burgess, Peter |
1 |
1676 |
|
Instant Appeal: The 8 Primal Factors That Create Blockbuster Success |
Vicki Kunkel |
|
1677 |
|
Instant LinkedIn Customization How-to |
Anmol Jain |
|
1678 |
|
Internet Riches: The Simple Money-making Secrets of Online Millionaires [1st edition] |
Scott Fox |
1 |
1679 |
|
It's not the size of the data--it's how you use it: smarter marketing with analytics and dashboards |
Pauwels, Koen |
|
1680 |
|
Jobs to be done: a roadmap for customer-centered innovation |
Farber, David R.,Wattman, Jessica,Wunker, Stephen M |
|
1681 |
|
Jobs to Be Done: A Roadmap for Customer-Centered Innovation [Special ed.] |
Stephen Wunker, Jessica Wattman, David Farber |
|
1682 |
|
Kickstart Marketing: The no-nonsense system for boosting your small business |
Linda Hailey |
|
1683 |
|
Knock your socks off prospecting: how to cold call, get qualified leads, and make more money |
William ",Skip", Miller, Ron Zemke |
|
1684 |
|
Leading Loyalty: Cracking the Code to Customer Devotion |
Sandy Rogers, leena Rinne, shawn Moon |
|
1685 |
|
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire [7.11.2012 ed.] |
Paul Smith |
711 |
1686 |
|
Let the story do the work: the art of storytelling for business success |
Choy, Esther K |
|
1687 |
|
Linda Hailey's kickstart marketing : the no-nonsense system for boosting your small business |
Hailey Linda |
|
1688 |
|
Let the Story Do the Work: The Art of Storytelling for Business Success |
Esther K. Choy |
|
1689 |
|
Magnetic Selling: Develop the Charm and Charisma That Attract Customers and Maximize Sales |
Robert W. Bly |
|
1690 |
|
Managing Channels of Distribution: The Marketing Executive's Complete Guide |
Kenneth Rolnicki |
|
1691 |
|
Making Your Sales Team #1 |
Thomas L. Quick |
|
1692 |
|
Marketing Perishable Farm Products |
Arthur B. Adams |
|
1693 |
|
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need [2 ed.] |
Alan R. Andreasen |
2 |
1694 |
|
Marketing to Gen Z The Rules for Reaching This Vast—and Very Different—Generation of Influencers |
Fromm, Jeff |
|
1695 |
|
Mark Babbit and Ted Coiné on A World Gone Social |
Babbitt, Mark,Coine, Ted |
|
1696 |
|
Marketing green building services : strategies for success [1 ed.] |
Jerry Yudelson |
1 |
1697 |
|
Marketing Planning and Strategy [6th ed.] |
Subhash C. Jain |
6 |
1698 |
|
Marketing |
Brian Tracy |
|
1699 |
|
Marketing Strategy. The Difference Between Marketing and Markets |
Paul Fifield (Auth.) |
|
1700 |
|
Marketing by the Numbers : How to Measure and Improve the ROI of Any Campaign [1 ed.] |
Leland HARDEN, Bob HEYMAN |
1 |
1701 |
|
Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business [Special ed.] |
Simona Covel |
|
1702 |
|
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever [1 ed.] |
Jeff Fromm, christie Garton |
1 |
1703 |
|
Maximum Influence [2nd edition] |
Allen, Robert,Mortensen, Kurt W |
2 |
1704 |
|
Millennials with kids marketing to this powerful and surprisingly different generation of parents |
Fromm, Jeff,Vidler, Marissa |
|
1705 |
|
More Demos, Trials & Buyers: SaaS Marketing Playbook 2021: B2B SaaS Marketing | SaaS Marketing Funnel | SaaS Product Marketing | SaaS Digital Marketing | Marketing SaaS Platforms |
Dekker Fraser |
|
1706 |
|
Nonprofit Publications: What You Need to Know to Create Winning Publications |
|
|
1707 |
|
Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World’s Columbian Exposition Created Modern Marketing |
Joe Dobrow |
|
1708 |
|
Powerful Proposals: How to Give Your Business the Winning Edge [1st ed.] |
Terry R. Bacon Ph.D., David G. Pugh |
1 |
1709 |
|
Positioning for Advantage: Techniques and Strategies to Grow Brand Value |
Kimberly A. Whitler |
|
1710 |
|
Practical Marketing Research [Upd Sub ed.] |
Jeffrey L. Pope |
|
1711 |
|
Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns [1st ed.] |
Winslow ",Bud", Johnson |
1 |
1712 |
|
Practical marketing research [New, updated ed] |
Jeffrey L Pope |
|
1713 |
|
Pre-Commerce: How Companies and Customers are Transforming Business Together [1 ed.] |
Bob Pearson |
1 |
1714 |
|
Pricing for profit: how to command higher prices for your products and services |
Furtwengler, Dale |
|
1715 |
|
Profitable podcasting: grow your business, expand your platform, and build a nation of true fans |
Woessner, Stephen |
|
1716 |
|
Profitable Direct Mail Appeals: Planning, Implementing and Maximizing Results, Second Edition |
|
|
1717 |
|
Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More [2nd ed.] |
Shel Holtz |
2 |
1718 |
|
Public Relations |
Edward L. Bernays |
|
1719 |
|
Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants |
Paul Cherry |
|
1720 |
|
Recipe for Success: An Insider's Guide to Bringing Your Natural Food to Market [Special ed.] |
ABIG STEINBERG |
|
1721 |
|
Recipe for success: an insider's guide to bringing your natural food to market |
Steinberg, Abigail |
|
1722 |
|
Religion in Consumer Society: Brands, Consumers and Markets |
François Gauthier, Tuomas Martikainen |
|
1723 |
|
Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications |
Stefan Markovic (editor), Richard Gyrd-Jones (editor), Sylvia von Wallpach (editor), Adam Lindgreen (editor) |
|
1724 |
|
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers [1 ed.] |
Tim Halloran |
1 |
1725 |
|
Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want [Kindle Edition] |
Lee B Salz |
|
1726 |
|
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale |
Paul Smith, Mike Weinberg |
|
1727 |
|
Selling to Anyone Over the Phone [2nd ed] |
MacKee, Sandra L.,Walkup, Renee P |
2 |
1728 |
|
Selling to major accounts: tools, techniques, and practical solutions for the sales manager [1 ed.] |
Terry R. Bacon |
1 |
1729 |
|
Selling to The New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects |
James Taylor, Stephen Kraus, Doug Harrison |
|
1730 |
|
Secret history of brands - the dark and twisted beginnings of the brand nam |
Macnabb, Matt |
|
1731 |
|
Secret Sauce: How to Pack Your Messages with Persuasive Punch |
Harry Mills |
|
1732 |
|
Secrets of Great Sales Management, The: Advanced Strategies for Maximizing Performance [1st ed.] |
Robert A. Simpkins |
1 |
1733 |
|
Selling above and below the Line : Convince the C-Suite. Win over Management. Secure the Sale [1 ed.] |
William Miller |
1 |
1734 |
|
Selling EthniCity (Heritage, Culture and Identity) |
Olaf Kaltmeier |
|
1735 |
|
Selling Without Selling: 4-1 2 Steps to Success |
Carol Super, Ronald D. Gold |
|
1736 |
|
Selling through independent reps [3rd ed.] |
Harold J. Novick |
3 |
1737 |
|
Selling to The New Elite: Discover the Secret to Winning Over Your Wealthiest Prospects [First Printing ed.] |
James Taylor, Stephen Kraus, Doug Harrison |
|
1738 |
|
Selling Science in the Age of Newton: Advertising and the Commoditization of Knowledge |
Jeffrey R. Wigelsworth |
|
1739 |
|
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase [1 ed.] |
Harper, Colin,Mr, Mullin, Roddy,Mr, , Harper, Colin |
1 |
1740 |
|
Smart selling on the phone and online: inside sales that get results |
American Management Association.,Feigon, Josiane Chriqui |
|
1741 |
|
Smart Selling on the Phone and Online: Inside Sales That Gets Results [Special ed.] |
Josiane Feigon |
|
1742 |
|
Social Business By Design: Transformative Social Media Strategies for the Connected Company |
Dion Hinchcliffe, Peter Kim, Jeff Dachis |
|
1743 |
|
Social Business By Design: Transformative Social Media Strategies for the Connected Company [1 ed.] |
Dion Hinchcliffe, Peter Kim, Jeff Dachis |
1 |
1744 |
|
Social Marketing and Behaviour Change: Models, Theory and Applications |
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen |
|
1745 |
|
Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment [1 ed.] |
R. Craig Lefebvre |
1 |
1746 |
|
SPIKE your brand ROI : how to maximize reputation and get results |
Cehrs, Adele |
|
1747 |
|
Sport Marketing [4th ed.] |
Bernard J. Mullin, Stephen Hardy, William A. Sutton |
4 |
1748 |
|
Strategic Sport Communication [2 ed.] |
Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin |
2 |
1749 |
|
Targeting Sales Effort |
Charles W. Smith |
|
1750 |
|
Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers |
Mike Smith |
|
1751 |
|
TechnoBrands: How to Create & Use [1st Printing ed.] |
Chuck Pettis |
1 |
1752 |
|
Teleselling Techniques That Close the Sale |
Flyn L. Penoyer |
|
1753 |
|
Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests [1 ed.] |
Mal Warwick |
1 |
1754 |
|
The artisan market |
MacDonald, Emma |
|
1755 |
|
The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena |
Terry Bacon, David Pugh |
|
1756 |
|
The brave new service strategy: aligning customer relationships, market strategies, and business structures [1 Ed] |
Barbara A. Gutek, Theresa M. Welsh |
1 |
1757 |
|
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It |
John Gerzema, Edward Lebar |
|
1758 |
|
The customer differential : the complete guide to implementing customer relationship management |
Nykamp, Melinda |
|
1759 |
|
The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences |
Datta, Raj K. De |
|
1760 |
|
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change [1 ed.] |
Jennifer Aaker, Andy Smith |
1 |
1761 |
|
The Global Market: Developing a Strategy to Manage Across Borders (Wiley Desktop Editions) [1 ed.] |
John A. Quelch, Rohit Deshpande |
1 |
1762 |
|
The Human Brand: How We Relate to People, Products, and Companies [1 ed.] |
Chris Malone, Susan T. Fiske |
1 |
1763 |
|
The I Hate Selling Book : Business-Building Advice for Consultants, Attorneys, Accountants, Engineers, Architects, and Other Professionals |
Allan S. Boress |
|
1764 |
|
The Human Brand: How We Relate to People, Products, and Companies |
Malone, Chris,Fiske, Susan T |
|
1765 |
|
The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results [1 ed.] |
Bernard Ross, Clare Segal |
1 |
1766 |
|
The Instant Sales Pro: More Than 600 Tips and Techniques to Accelerate Your Sales Success |
Cy Charney |
|
1767 |
|
The Lead Generation Handbook: How to Generate All the Sales You'll Ever Need -- Quickly, Easily, and Inexpensively |
Robert W. Bly |
|
1768 |
|
The Little Kiddy Went to Market: The Corporate Assault on Children |
Beder, Sharon,Gosden, Richard,Varney, Wendy |
|
1769 |
|
The marketing plan: how to prepare and implement it [3rd ed.] |
William M. Luther |
3 |
1770 |
|
The Marketing Plan: How to Prepare and Implement It [Fourth Edition] |
William M. Luther |
|
1771 |
|
The Marketing Plan: How to Prepare and Implement It, 4th Edition [4 ed.] |
William M. Luther |
4 |
1772 |
|
The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI |
David Scott |
|
1773 |
|
The nonprofit marketing guide: High-impact, low-cost ways to build support for your good cause [1 ed.] |
Kivi Leroux Miller |
1 |
1774 |
|
The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom |
Frank Delano |
|
1775 |
|
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World |
Rick Mathieson |
|
1776 |
|
The Power of Pills: Social, Ethical and Legal Issues in Drug Development, Marketing and Pricing [1 ed.] |
Jillian Cohen, Patricia Illingworth, Udo Schuklenk |
1 |
1777 |
|
The Power Of Pills: Social, Ethical And Legal Issues In Drug Development, Marketing And Pricing [1st Edition] |
Jillian Clare Cohen, Patricia Illingworth, Udo Schuklenk |
1 |
1778 |
|
The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients |
Harry Mills |
|
1779 |
|
The Science of Sales Success: A Proven System for High Profit, Repeatable Results |
Josh Costell |
|
1780 |
|
The Shift; The Transformation of Today's Marketers into Tomorrow's Growth Leaders, [1 ed.] |
Scott M. Davis |
1 |
1781 |
|
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth [1 ed.] |
George Silverman |
1 |
1782 |
|
The Sponsorship Handbook : Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers [1 ed.] |
Collett, Pippa, Fenton, William |
1 |
1783 |
|
Total Exposure: Controlling Your Company's Image in the Glare of the Business Media Explosion [1 Ed] |
Gustav Carlson |
1 |
1784 |
|
Towards Effective Place Brand Management: Branding European Cities and Regions |
Gregory J. Ashworth |
|
1785 |
|
Trust and New Technologies: Marketing and Management on the Internet and Mobile Media |
Teemu Kautonen, Heikki Karjaluoto |
|
1786 |
|
Trust In Market Relationships |
Sandro Castaldo |
|
1787 |
|
Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow |
Al Golin |
|
1788 |
|
TurboStrategy 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly [1st edition] |
Tracy, Brian |
1 |
1789 |
|
Turning lost customers into gold: --and the art of achieving zero defections |
Joan Koob Cannie |
|
1790 |
|
TurboStrategy – 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly [1st edition] |
Tracy, Brian |
1 |
1791 |
|
TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly [1st ed.] |
Brian Tracy |
1 |
1792 |
|
Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication (J-B International Association of Business Communicators) [1 ed.] |
Mark Weiner |
1 |
1793 |
|
Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible |
Brian Tracy, Michael Tracy |
|
1794 |
|
Visual Pollution: Advertising, Signage and Environmental Quality [New edition] |
Adriana Portella |
|
1795 |
|
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time [1st ed.] |
Maria Veloso |
1 |
1796 |
|
Web Copy That Sells [third edition] |
Veloso, Maria |
|
1797 |
|
Web Copy That Sells [1st ed.] |
Maria Veloso |
1 |
1798 |
|
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy [Third ed.] |
Maria Veloso |
|
1799 |
|
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint |
Nicholas J. Webb |
|
1800 |
|
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest [1 ed.] |
Denise Lee Yohn |
1 |
1801 |
|
Marketing para escritores |
Arqués Salvador, Neus |
|
1802 |
|
Beyond 2000: The Future of Direct Marketing |
Jerry I. Reitman |
|
1803 |
|
The McGraw-Hill 36-Hour Course: Online Marketing [1 ed.] |
Lorrie Thomas |
1 |
1804 |
|
Aviation week & space technology. Marketing directory |
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1805 |
|
Marketing: The Core (ISE HED IRWIN MARKETING) [9 ed.] |
Roger A. Kerin, Steven W. Hartley |
9 |
1806 |
|
The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) |
Lorrie Thomas |
|
1807 |
|
Marketing: The Core [6E ed.] |
Roger Kerin, Steven Hartley |
6 |
1808 |
|
Public Relations Case Studies [1 ed.] |
Golden Flag Award Committee |
1 |
1809 |
|
Marketing: The Core [7 ed.] |
Roger A. Kerin, Steven William Hartley |
7 |
1810 |
|
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition [2nd ed., rev. and expanded] |
Feltenstein, Tom |
2 |
1811 |
|
The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition [1 ed.] |
Gabe Zichermann, Joselin Linder |
1 |
1812 |
|
Driven to Delight [1 ed.] |
Joseph A. Michelli |
1 |
1813 |
|
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 |
Joe Pulizzi, Brian Piper |
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1814 |
|
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy [3 ed.] |
David Shepard Associates |
3 |
1815 |
|
Essentials of Marketing Research [4th ed.] |
Joseph F., Jr. Hair, Mary F. Wolfinbarger, David J. Ortinau |
4 |
1816 |
|
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki [1st Edition] |
Rohit Bhargava |
1 |
1817 |
|
A preface to marketing management [14 ed.] |
J. Paul Peter, James H. Donnelly Jr. |
14 |
1818 |
|
Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time [1 ed.] |
Landy Chase |
1 |
1819 |
|
Essentials of Marketing [17 ed.] |
William Perreault, Jr. |
17 |
1820 |
|
My Life in Advertising and Scientific Advertising [1 ed.] |
Claude Hopkins |
1 |
1821 |
|
Marketing, 9th Canadian Edition, Test Bank [9 ed.] |
Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius |
9 |
1822 |
|
kidfluence. The Marketer's Guide to Understanding and Reaching Generation Y-- Kids, Tweens... |
Anne Sutherland,Beth Thompson |
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1823 |
|
Essentials of Marketing Research [3rd ed.] |
Joseph F. Hair Jr. |
3 |
1824 |
|
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less [1 ed.] |
Joe Pulizzi |
1 |
1825 |
|
Marketing: the core [4 ed.] |
Roger Kerin, Steven Hartley, William Rudelius |
4 |
1826 |
|
Epic content marketing: how to tell a different story, break through the clutter, and win more customers by marketing less |
Pulizzi, Joe |
|
1827 |
|
Marketing Strategy: A Decision-Focused Approach [8° ed.] |
Orville Walker, John Mullins |
8 |
1828 |
|
Marketing Warfare [1 ed.] |
Al Ries, Jack Trout |
1 |
1829 |
|
Fundamentos de marketing [Decimocuarta edición.] |
Stanton, William J., Etzel, Michael J., Walker, Bruce J. |
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1830 |
|
My life in advertising ; &, Scientific advertising: two works |
Hopkins, Claude C |
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1831 |
|
Marketing Strategy ; A Decision Focused Approach [7 ed.] |
Orville Walker , John Mullins , Harper Boyd, Jr. |
7 |
1832 |
|
Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability [1 ed.] |
James D. Lenskold |
1 |
1833 |
|
Essentials of Marketing Research [2 ed.] |
Joseph Hair, Jr., Mary Celsi, Robert Bush, David Ortinau |
2 |
1834 |
|
Essentials of Marketing Research [5 ed.] |
Joseph Hair, David Ortinau, Dana E. Harrison |
5 |
1835 |
|
Perfect Phrases for Sales Referrals: Hundreds of Ready-To-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales |
Jeb Brooks, Marty Scirratt |
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1836 |
|
Emotion Marketing: The Hallmark Way of Winning Customers for Life [1 ed.] |
Scott Robinette, Claire Brand, Vicki Lenz, Don Hall Jr. |
1 |
1837 |
|
Marketing research: an applied approach [3rd ed.] |
Thomas C. Kinnear, James R. Taylor |
3 |
1838 |
|
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker |
William A Cohen |
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1839 |
|
The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age [1 ed.] |
Joe Cappo |
1 |
1840 |
|
Essentials of marketing: a marketing strategy planning approach [15 ed.] |
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy |
15 |
1841 |
|
The Laws of Brand Storytelling: Win--And Keep--Your Customers’ Hearts and Minds [Hardcover ed.] |
Ekaterina Walter, Jessica Gioglio |
|
1842 |
|
International marketing [15th ed] |
Philip R Cateora, Mary C Gilly, John L Graham |
15 |
1843 |
|
SPIN Selling [1st edition] |
Rackham, Neil |
1 |
1844 |
|
Essentials of Marketing: A Marketing Strategy Planning Approach (ISE) [18 ed.] |
Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy |
18 |
1845 |
|
The Brand Marketing Book [1 ed.] |
Joe Marconi |
1 |
1846 |
|
Marketing Research: Within a Changing Information Environment (McGraw-Hill Irwin Series in Marketing) [2nd Ed] |
Joseph F. Hair, Robert P Bush, David J Ortinau |
2 |
1847 |
|
Choose Your Customer: How to Compete Against the Digital Giants and Thrive |
Jonathan Byrnes, John Wass |
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1848 |
|
Beyond referrals how to use the perpetual revenue system to convert referrals into high-value clients |
Cates, Bill |
|
1849 |
|
Marketing Research [4 ed.] |
Joseph Hair, Jr., Robert Bush, David Ortinau |
4 |
1850 |
|
Services Marketing: Integrating Customer Focus Across the Firm [Hardcover ed.] |
Valarie A. Zeithaml, Dwayne D. Gremler, Mary Jo Bitner |
|
1851 |
|
Manager's Guide to Social Media (Briefcase Books Series) [1 ed.] |
Scott Klososky |
1 |
1852 |
|
International Marketing [Hardcover ed.] |
Philip R. Cateora, John Grahaam, Mary C. Gilly |
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1853 |
|
Applied Choice Analysis - A Primer |
David A. Hensher, John M. Rose, William H. Greene |
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1854 |
|
Professional English in Use Marketing with Answers [1 ed.] |
Cate Farrall, Marianne Lindsley |
1 |
1855 |
|
Strategic Customer Management: Integrating Relationship Marketing and CRM |
Adrian Payne, Pennie Frow |
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1856 |
|
Negotiating values in the creative industries : fairs, festivals and competitive events [1 ed.] |
Brian Moeran, Jesper S Pedersen |
1 |
1857 |
|
Commerce, Complexity, and Evolution: Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in ... Symposia in Economic Theory and Econometrics) |
William A. Barnett, Carl Chiarella, Steve Keen, Robert Marks, Hermann Schnabl |
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1858 |
|
Principles and practice of social marketing : an international perspective [2nd edition] |
Rob Donovan, Nadine Henley |
2 |
1859 |
|
Service-Dominant Logic: Premises, Perspectives, Possibilities |
Robert F. Lusch, Stephen L. Vargo |
|
1860 |
|
Service-Dominant Logic: Premises, Perspectives, Possibilities [1st Edition] |
Robert F. Lusch, Stephen L. Vargo |
1 |
1861 |
|
The Cambridge Handbook of Consumer Psychology |
Michael I. Norton, Derek D. Rucker, Cait Lamberton |
|
1862 |
|
Unpacking Creativity: The Power of Figurative Communication in Advertising |
Paula Pérez Sobrino, Jeannette Littlemore, Samantha Ford |
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1863 |
|
Understanding Sponsored Search: Core Elements of Keyword Advertising |
Jim Jansen |
|
1864 |
|
Leveraging The Corporate Brand [1 ed.] |
James R. Gregory, Jack Wiechmann |
1 |
1865 |
|
Jack Trout on Strategy |
Trout, Jack |
|
1866 |
|
No lie-- truth is the ultimate sales tool |
Maher, Barry |
|
1867 |
|
Get More Referrals Now! The Four Cornerstones That Turn Business Relationships Into Gold |
Cates, William R |
|
1868 |
|
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace |
Rentel R., Zellnik J. |
|
1869 |
|
The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions |
Mindy Weinstein |
|
1870 |
|
Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearle |
Peter McGraw |
|
1871 |
|
Loose Leaf for Marketing: The Core [9 ed.] |
Roger A. Kerin, Steven W. Hartley |
9 |
1872 |
|
Killing marketing: how innovative businesses are turning marketing cost into profit |
Pulizzi, Joe,Rose, Robert |
|
1873 |
|
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit |
Robert Rose &, Joe Pulizzi [Robert Rose] |
|
1874 |
|
Rocket : eight lessons to secure infinite growth |
Silverstein, Michael J, Bolden, Dylan, Jacobsen, Rune, Sajdeh, Rohan |
|
1875 |
|
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World: Building a Long-Term Brand to Stand Out in a Short-Term World |
Mark Miller, Lucas Conley, Yvon Chouinard |
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1876 |
|
M: Advertising [3rd ed.] |
Michael F. Weigold, William F. Arens |
3 |
1877 |
|
M: Marketing [5 ed.] |
Dhruv Grewal, Michael Levy |
5 |
1878 |
|
Jack Trout on Strategy |
Jack Trout |
|
1879 |
|
The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans |
Hamper, Robert J |
|
1880 |
|
Klout Matters: How to Engage Customers, Boost Your Digital Influence—And Raise Your Klout Score for Success |
Gina Carr, Terry Brock |
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1881 |
|
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver [1 ed.] |
Dave Kerpen, Theresa Braun, Valerie Pritchard |
1 |
1882 |
|
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing |
Terri Morrison, Wayne A. Conaway |
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1883 |
|
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook [1 ed.] |
Dave Kerpen |
1 |
1884 |
|
M: Advertising |
William Arens, David Schaefer, Michael Weigold |
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1885 |
|
Get Set & Grow Handbook For Medical Representatives [IIIrd ed.] |
Vivek Mehrotra |
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1886 |
|
Advances in Data Mining. Medical Applications, E-Commerce, Marketing, and Theoretical Aspects: 8th Industrial Conference, ICDM 2008 Leipzig, Germany, July 16-18, 2008 Proceedings [1 ed.] |
Rainer Schmidt, Tina Waligora, Olga Vorobieva (auth.), Petra Perner (eds.) |
1 |
1887 |
|
Erfolgreich als Medical Advisor und Medical Science Liaison Manager: Wie Sie effektiv wissenschaftliche Daten kommunizieren und mit Experten kooperieren [1 ed.] |
Günter Umbach (auth.) |
1 |
1888 |
|
The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020 |
Albert N. Greco |
|
1889 |
|
Lead User in der Medical Homecare-Industrie in Deutschland : Eine empirische Analyse der Beziehungen von Nutzern, Intermediären und Herstellern [1 ed.] |
Dominique-Pascal Groß (auth.) |
1 |
1890 |
|
Advances in Data Mining. Applications in Medicine, Web Mining, Marketing, Image and Signal Mining: 6th Industrial Conference on Data Mining, ICDM 2006, Leipzig, Germany, July 14-15, 2006. Proceedings [1 ed.] |
Rainer Schmidt, Tina Waligora (auth.), Petra Perner (eds.) |
1 |
1891 |
|
Advances in Data Mining Applications in Medicine, Web Mining, Marketing, Image and Signal Mining, 6th Industrial Conference on Data Mining, ICDM 2006, Leipzig, Germany, July 14-15, 2006, Proceedings [1st ed. 2006.] |
Industrial Conference on Data Mining,, Petra Perner (editor) |
1 |
1892 |
|
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry |
Jean-Paul Gaudilliere |
|
1893 |
|
How to Grow Your Alternative Medicine Business Without Government Interference [Kindle Edition] |
Moses Durazo |
|
1894 |
|
Marketing Trends: 63 Digital Marketing Trends In The Age Of Automation, Integrated Marketing, Omnichannel Marketing, Metaverse, Big Data, NFTs, AI, AR ... Power Digital Advertising & Boost Profits |
Patrick Ejeke |
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1895 |
|
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales |
A. K. Pradeep, Andrew Appel, Stan Sthanunathan |
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1896 |
|
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales [Hardcover ed.] |
A K Pradeep, Andrew Appel, Stan Sthanunathan |
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1897 |
|
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI |
Carlos Gil |
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1898 |
|
MPN Playbook AI |
it-ebooks |
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1899 |
|
Künstliche Intelligenz für Sales, Marketing und Service: Mit AI und Bots zu einem Algorithmic Business – Konzepte und Best Practices [2. Aufl.] |
Peter Gentsch |
2 |
1900 |
|
Digital Marketing in an AI World: Futureproofing Your PPC Agency |
Frederick Vallaeys [Vallaeys, Frederick] |
|
1901 |
|
Handbook of Research on Applied AI for International Business and Marketing Applications [1 ed.] |
Tihana krinjari (editor) |
1 |
1902 |
|
Künstliche Intelligenz für Sales, Marketing und Service: Mit AI und Bots zu einem Algorithmic Business – Konzepte, Technologien und Best Practices [1 ed.] |
Peter Gentsch (auth.) |
1 |
1903 |
|
AI for Marketers: An Introduction and Primer, Third Edition [3 ed.] |
Penn, Christopher |
3 |
1904 |
|
AI for Marketing and Product Innovation |
Pradeep, A. K.,Appel, Andrew,Sthanunathan, Stan |
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1905 |
|
Modern Marketing Using AI: Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity |
Malay A. Upadhyay, Pooja Chitnis |
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1906 |
|
AI-Powered Commerce: Building the products and services of the future with Commerce.AI |
Andy Pandharikar, Frederik Bussler |
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1907 |
|
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing [1 ed.] |
Raj Venkatesan, Jim Lecinski |
1 |
1908 |
|
Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking |
Raghavendra Agarwala |
|
1909 |
|
AI - The new intelligence in sales: Tools, applications and potentials of Artificial Intelligence |
Livia Rainsberger |
|
1910 |
|
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience [1 ed.] |
Katie King |
1 |
1911 |
|
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business |
Paul Roetzer, Mike Kaput |
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1912 |
|
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly [Eighth ed.] |
David Meerman Scott |
|
1913 |
|
Using AI in Marketing: An Introduction (MLI Generative AI Series) |
Greg Kihlström |
|
1914 |
|
How to Use Customer Data: Navigating GDPR, DPDI and a Future with Marketing AI [1 ed.] |
Sachiko Scheuing |
1 |
1915 |
|
Marketing with AI For Dummies (For Dummies (Business & Personal Finance)) [1 ed.] |
Shiv Singh |
1 |
1916 |
|
Ethical AI and Data Management Strategies in Marketing |
Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma |
|
1917 |
|
Aesthetic Clinic Marketing in the Digital Age: From Meta to AI [2 ed.] |
Wendy Lewis |
2 |
1918 |
|
AI and Data Engineering Solutions for Effective Marketing |
Lhoussaine Alla, Aziz Hmioui, Badr Bentalha |
|
1919 |
|
AI and Data Engineering Solutions for Effective Marketing |
Lhoussaine Alla, Badr Bentalha, Aziz Hmioui |
|
1920 |
|
Machine Learning and Generative AI for Marketing |
Yoon Hyup Hwang, Nicholas C. Burtch |
|
1921 |
|
Practical Digital Marketing and AI Psychology: How to Gain Online Consumer Trust and Sales Using Technologies and Psychology [1 ed.] |
J. Jonathan Gabay |
1 |
1922 |
|
The AI Marketing Playbook: Concepts • Methods • Applications (MLI Generative AI Series) [2 ed.] |
Mark Lamplugh |
2 |
1923 |
|
Künstliche Intelligenz ChatGPT - Die Sprachrevolution: Copywriting, Tabellen, Kundensupport, E-Mail Marketing, Video Creator, E-Commerce, Podcast, Blogbeiträge, Facebook Ads |
|
|
1924 |
|
Winning Marketing Strategies Using Generative AI |
Gary W. Randazzo |
|
1925 |
|
Generative AI for Marketing |
Malay A. Upadhyay |
|
1926 |
|
Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing |
Bo Bennett |
|
1927 |
|
AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success (AI Advantage) |
Phil Pallen |
|
1928 |
|
AI Innovation in Services Marketing |
Ricardo Correia, Dominyka Venciute |
|
1929 |
|
Content Marketing with ChatGPT: The Definitive Content Creation Blueprint |
J. Thorn |
|
1930 |
|
Chatgpt Prompts For Entrepreneurs: Speed up Brand Building, Digital Marketing, Content Writing and Sales with Our Guide (How to use ChatGPT Book 3) |
Panherkar, Omkar |
|
1931 |
|
The Future of SEO: Embracing AI for Better Results |
Kerrigan, Terese |
|
1932 |
|
ChatGPT for Marketing : Learn Practical Applications of ChatGPT for Marketing |
Eldar Najafov |
|
1933 |
|
Hands-on data science for marketing: improve your marketing strategies with machine learning using Python and R |
Hwang, Yoon Hyup |
|
1934 |
|
Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R |
Yoon Hyup Hwang |
|
1935 |
|
Machine Learning and Artificial Intelligence in Marketing and Sales: Essential Reference for Practitioners and Data Scientists |
Niladri Syam, Rajeeve Kaul |
|
1936 |
|
Marketing Analytics: A Machine Learning Approach |
A. Mansurali, P. Mary Jeyanthi |
|
1937 |
|
Basic Python for Data Management, Finance, and Marketing: Advance Your Career by Learning the Most Powerful Analytical Tool |
Art Yudin |
|
1938 |
|
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python |
Thomas W. Miller [Thomas W. Miller] |
|
1939 |
|
Data Science for Marketing Analytics: Achieve your marketing goals with the data analytics power of Python |
Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar |
|
1940 |
|
Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python, 2nd Edition [2 ed.] |
Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali |
2 |
1941 |
|
Data Analytics for Marketing: A practical guide to analyzing marketing data using Python [1 ed.] |
Guilherme Diaz-Bérrio |
1 |
1942 |
|
Market Intelligence: Moderne Marktforschung Fur Praktiker - Auswahlverfahren Datenerhebung Datenauswertung Praxisanwendungen Marktprognose (German Edition) |
Werner Pepels |
|
1943 |
|
Lonely Comate: The Adoption-Failure of an Intranet-Based Consumer and Market Intelligence System |
Hendriks Paul H. J., Wendy H. Jacobs |
|
1944 |
|
Issues in internet marketing (Marketing intelligence & planning ; V.21, No. 2 ) |
Kenneth R. Deans ISSN 0263-4503 |
|
1945 |
|
Marketing Intelligence: Wissen als Entscheidungsgrundlage im Marketing |
Julika Göb |
|
1946 |
|
Kundenmanagement in der Network Economy: Business Intelligence mit CRM und e-CRM [1 ed.] |
Dr. Matthias Meyer, Stefan Weingärtner, Fabian Döring (auth.) |
1 |
1947 |
|
Qualitative Research in Intelligence and Marketing: The New Strategic Convergence |
Walle, A.H. |
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1948 |
|
Business Intelligence And E-marketing Workshop, Ibm Warwick 2001 |
Merlin Stone, Julie Abbott |
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1949 |
|
Market Intelligence: How and Why Organizations Use Market Research (Market Research in Practice Series) |
Martin Callingham |
|
1950 |
|
The Academic/Practitioner Divide in Marketing. Myth or Reality |
Ross Brennan |
|
1951 |
|
Account Planning |
David Pickton,Keither Crosier |
|
1952 |
|
Competitive Intelligence : strategische Wettbewerbsvorteile erzielen durch systematische Konkurrenz-, Markt-, und Technologieanalysen |
Rainer Michaeli |
|
1953 |
|
Customer Intelligence: From Data to Dialogue [1 ed.] |
Sean Kelly |
1 |
1954 |
|
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success [1 ed.] |
Rick DeHerder, Dick Blatt |
1 |
1955 |
|
Hegarty on advertising : turning intelligence into magic [a ed.] |
Hegarty, John |
|
1956 |
|
Hegarty on advertising: turning intelligence into magic |
Hegarty, John |
|
1957 |
|
Electronic Business and Marketing: New Trends on its Process and Applications [1 ed.] |
Tokuro Matsuo, Ricardo Colomo-Palacios (auth.), Tokuro Matsuo, Ricardo Colomo-Palacios (eds.) |
1 |
1958 |
|
Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design [1 ed.] |
Klaus Solberg Søilen (auth.) |
1 |
1959 |
|
PRICING INTELLIGENCE 2.0: A Brief Guide to Price Intelligence and Dynamic Pricing |
Mihir Kittur |
|
1960 |
|
Artificial Intelligence for Marketing: Practical Applications [1 ed.] |
Jim Sterne |
1 |
1961 |
|
Artificial Intelligence for Marketing |
Jim Sterne [Jim Sterne] |
|
1962 |
|
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations [Illustrated] |
Ilya Katsov |
|
1963 |
|
Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques [1 ed.] |
Dr Steven Struhl |
1 |
1964 |
|
Artificial Intelligence and Transforming Digital Marketing [1 ed.] |
Allam Hamdan (editor), Esra Saleh Aldhaen (editor) |
1 |
1965 |
|
Artificial Intelligence for Business Creativity |
Margherita Pagani, Renaud Champion |
|
1966 |
|
Artificial Intelligence for Marketing Management |
Park Thaichon, Sara Quach |
|
1967 |
|
Online-Marketing-Intelligence: Kennzahlen, Erfolgsfaktoren und Steuerungskonzepte im Online-Marketing [1. Aufl. 2019] |
Dennis Ahrholdt, Goetz Greve, Gregor Hopf |
1 |
1968 |
|
Using Artificial Intelligence in Marketing |
Katie King |
|
1969 |
|
Win the Customer: 70 Simple Rules for Sensational Service [Hardcover ed.] |
Flavio Martins |
|
1970 |
|
Wine Markets: Genres and Identities |
Michael T. Hannan, Giacomo Negro, Susan Olzak |
|
1971 |
|
Marketing planning : a global perspective |
Svend Hollensen |
|
1972 |
|
Fundamentals of Logistics Management (The Irwin/Mcgraw-Hill Series in Marketing) [1 ed.] |
Douglas Lambert, James R Stock, Lisa M. Ellram |
1 |
1973 |
|
The Fundamentals of Business-to-Business Sales & Marketing [1 ed.] |
John Coe |
1 |
1974 |
|
Fizz harness the power of word of mouth marketing to drive brand growth |
Wright, Ted |
|
1975 |
|
International Marketing [4. ed.] |
Pervez N. Ghauri, Philip R. Cateora |
4 |
1976 |
|
Secrets of Selling Services: Everything You Need to Sell What Your Customer Can't See—from Pitch to Close |
Stephan Schiffman |
|
1977 |
|
The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market [1 ed.] |
Peter Hinssen |
1 |
1978 |
|
Realty Blogging: Build Your Brand and Out-Smart Your Competition [1 ed.] |
Richard Nacht, Paul Chaney |
1 |
1979 |
|
International Marketing |
Mary Gilly, Philip Cateora, John Graham |
|
1980 |
|
Manager's Guide to Online Marketing |
Jason Weaver |
|
1981 |
|
Essentials of media planning: a marketing viewpoint [3 ed.] |
Arnold M. Barban, Steven M. Cristol, Frank J. Kopec |
3 |
1982 |
|
''Power of visual storytelling: how to use visuals, videos, and social media to market your brand'' |
Gioglio, Jessica,Walter, Ekaterina |
|
1983 |
|
Jack Trout on Strategy |
|
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1984 |
|
Marketing myths that are killing business: the cure for death wish marketing |
Kevin J. Clancy, Robert S.Shulman |
|
1985 |
|
International Marketing [14 ed.] |
Philip R. Cateora, John Graham |
14 |
1986 |
|
Marketing Management: A Strategic Decision-Making Approach [7 ed.] |
John Mullins, Orville C Walker, Harper W Boyd, Jr. |
7 |
1987 |
|
Realty blogging : build your brand and out-smart your competition |
Richard Nacht, Paul Chaney |
|
1988 |
|
Corporate Communication [8 ed.] |
Paul A Argenti |
8 |
1989 |
|
Here's How: Approach an Advertising Agency and Walk Away with the Job You Want [1 ed.] |
Barbara Ganim |
1 |
1990 |
|
The Social Commerce Handbook: 20 Secrets for Turning Social Media Into Social Sales |
Paul Marsden, Paul Chaney |
|
1991 |
|
Manager's Guide to Marketing, Advertising, and Publicity [1 ed.] |
Barry Callen |
1 |
1992 |
|
Likeable Social Media: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter [Revised and expanded third edition] |
Berk, Robert E.,Greenbaum, Michelle,Kerpen, Carrie,Kerpen, Dave |
|
1993 |
|
Big Business Marketing For Small Business Budgets [1 ed.] |
Jeanette Maw McMurtry |
1 |
1994 |
|
Marketing Management |
Greg Marshall, Mark Johnston |
|
1995 |
|
Positioning: The Battle for Your Mind: The Battle for Your Mind [ebook ed.] |
Al Ries, Philip Kotler |
|
1996 |
|
International Marketing [19 ed.] |
Philip R. Cateora, Bruce Money, Mary C. Gilly, John Graham |
19 |
1997 |
|
Outlines of marketing |
Hugh E. Agnew, Harold A. Conner, William L. Doremus |
|
1998 |
|
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay [1 ed.] |
Ernan Roman |
1 |
1999 |
|
Reputation Rules: Strategies for Building Your Company's Most Valuable Asset |
Daniel Diermeier |
|
2000 |
|
International Marketing (15th Edition) [15th ed.] |
Philip Cateora, Mary Gilly, John Graham |
15 |
2001 |
|
How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site [1 ed.] |
Brad Schepp, Debra Schepp |
1 |
2002 |
|
Contemporary advertising [13 ed.] |
William F. Arens, Michael F. Weigold, Christian Arens |
13 |
2003 |
|
Administración de ventas [2a ed.] |
Mark W. Johnston, Orville C. Walker, Greg W. Marshall, Neil M. Ford, Gilbert A. Churchill |
2 |
2004 |
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition: The Battle for Your Mind, 20th Anniversary Edition [20th anniversary ed] |
Trout, Jack,Ries, Al |
20 |
2005 |
|
1,001 Ways to Make More Money as a Speaker, Consultant Or Trainer: Plus 300 Rainmaking Strategies for Dry Times [1 ed.] |
Lillet Walters |
1 |
2006 |
|
How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site (How to Make . . .) [1 ed.] |
Brad Schepp, Debra Schepp |
1 |
2007 |
|
International Marketing (UK Higher Education Business Marketing) [4th Ed] |
Pervez N. Ghauri and Philip Cateora |
4 |
2008 |
|
Marketing internacional [14a. ed., 3a. ed. en español.] |
Cateora, Philip R., Gilly, Mary C., Graham, John L., |
14 |
2009 |
|
Reputation Marketing [1st ed.] |
Joe Marconi |
1 |
2010 |
|
Born to blog: building your blog for personal and business success one post at a time [1 edition] |
Schaefer, Mark,Smith, Stanford |
1 |
2011 |
|
International marketing : text and cases |
Justin Paul, Ramneek Kapoor |
|
2012 |
|
Marketing internacional [Decimosexta edición. cuarta edición en español.] |
Philip R. Cateora, Gloria Padilla Sierra, Raúl Mejía Estañol, John L. Graham, Mary C. Gilly, Pilar Mascaró Sacristán, Susana M. Olivares Bari |
|
2013 |
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition [3 ed.] |
Al Ries, Jack Trout |
3 |
2014 |
|
Contemporary Advertising [16 ed.] |
William F Arens |
16 |
2015 |
|
How to Write Advertising That Sells - 2nd Ed [2nd ed.] |
Clyde Bedell |
2 |
2016 |
|
Positioning: The Battle for Your Mind [3 ed.] |
Al Ries, Jack Trout, Philip Kotler |
3 |
2017 |
|
Marketing internaciónal [14 ed.] |
Philip R. Cateora, Gloria Padilla Sierra, Raúl Mejía Estañol, John L. Graham, Mary C. Gilly, Pilar Mascaró Sacristán, Susana M. Olivares Bari |
14 |
2018 |
|
Social Media Sales Revolution |
Chase, Landy,Knebl, Kevin |
|
2019 |
|
International Marketing, 5e (UK Higher Education Business Marketing) [5 ed.] |
Pervez Ghauri, Philip R. Cateora |
5 |
2020 |
|
Grab That Wallet: A Book on Financial Services Marketing |
Sushil Sharma |
|
2021 |
|
Radio Advertising [2 ed.] |
Peter Schulberg, Pete Schulberg |
2 |
2022 |
|
Business communication now [Third Canadian edition] |
Findlay, Isobel, Locker, Kitty O |
|
2023 |
|
Administracion del producto. [Cuarta edición.] |
Russell S. Winer, Donald R. Lehmann |
|
2024 |
|
A Technique for Producing Ideas [Paperback ed.] |
James Webb Young |
|
2025 |
|
Positioning: The Battle for Your Mind [1 ed.] |
Al Ries, Jack Trout, Philip Kotler |
1 |
2026 |
|
Search Engine Marketing |
|
|
2027 |
|
MARKETING INTERNACIONAL [16 ed.] |
Philip Cateora, Mary Gilly, John Graham |
16 |
2028 |
|
Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan [1 ed.] |
Eric T. Bradlow, Keith E. Niedermeier, Patti Williams |
1 |
2029 |
|
Posicionamiento, |
Al Ries, Jack Trout |
|
2030 |
|
Marketing Essentials, Glencoe |
Lois Schneider Farese, Grady Kimbrell |
|
2031 |
|
Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever |
Ric Dragon |
|
2032 |
|
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us |
Joe Federer |
|
2033 |
|
Marketing en las redes sociales : cómo las comunidades de consumidores digitales construyen su negocio |
Larry Weber |
|
2034 |
|
Marketing Demystified [1 ed.] |
Donna Anselmo |
1 |
2035 |
|
Administración y estrategias de precios : herramientas para la toma de decisiones en marketing [2ª ed.] |
Carlos Raúl Sánchez Sánchez |
2 |
2036 |
|
Brainfruit: Turning Creativity Into Cash from East to West [1 ed.] |
Hugh Mason, Mark Chong |
1 |
2037 |
|
Marketing de Servicios - 2b: Edicion (Spanish Edition) |
Marcos Cobra |
|
2038 |
|
Strategy from the Outside In: Profiting from Customer Value [1 ed.] |
George Day, Christine Moorman |
1 |
2039 |
|
Everything I Know about Marketing I Learned From Google [1 ed.] |
Aaron Goldman |
1 |
2040 |
|
Everything I Know About Sales Success: The World's Greatest Business Minds Reveal Their Formulas for Winning the Hearts and Minds (SellingPower Library) [1 ed.] |
Gerhard Gschwandtner |
1 |
2041 |
|
Marketing Alternative Investments [1 ed.] |
Hemali Dassani, Nanda Kuppuswamy |
1 |
2042 |
|
FCB-ULKA BRAND BUILDING ADVERTISING: CONCEPTS AND CASES |
M.G. Parameswaran |
|
2043 |
|
Marketing [1 ed.] |
Dhruv Grewal, Michael Levy |
1 |
2044 |
|
Get Content Get Customers: Turn Prospects into Buyers with Content Marketing [1 ed.] |
Joe Pulizzi, Newt Barrett |
1 |
2045 |
|
Roi in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing |
Jack Phillips, Frank Q Fu, Patricia Pulliam Phillips, Hong Yi |
|
2046 |
|
Business to Business Marketing (B2B Sales And Marketing) [New ed.] |
Wim G. Biemans |
|
2047 |
|
30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business [1 ed.] |
Susan Gunelius |
1 |
2048 |
|
Marketing [4 ed.] |
Dhruv Grewal, Michael Levy |
4 |
2049 |
|
Brand positioning : strategies for competitive advantage [2. ed., 6. repr.] |
Subroto Sengupta |
2 |
2050 |
|
Marketing [12 ed.] |
Roger Kerin, Steven Hartley, William Rudelius |
12 |
2051 |
|
Marketing [2nd ed.] |
Courtland M. Bovee, Michael J. Houston, John V. Thill |
2 |
2052 |
|
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value [1 ed.] |
Thomas Barta, Patrick Barwise |
1 |
2053 |
|
Rocket : eight lessons to secure infinite growth |
Silverstein, Michael J, Bolden, Dylan, Jacobsen, Rune, Sajdeh, Rohan |
|
2054 |
|
Madison & Vine [1 ed.] |
Scott Donaton, Scott Donaton |
1 |
2055 |
|
Business to business marketing: creating a community of customers [2 ed.] |
Victor L. Hunter, David Tietyen |
2 |
2056 |
|
The one-day marketing plan: organizing and completing a plan that works [3 ed.] |
Roman G. Hiebing, Roman Hiebing, Scott W. Cooper |
3 |
2057 |
|
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers That Made the Difference |
Karen Post |
|
2058 |
|
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database [2 ed.] |
Arthur Hughes |
2 |
2059 |
|
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave |
Robbie Kellman Baxter |
|
2060 |
|
Marketing [13 ed.] |
Roger Kerin, Steven Hartley |
13 |
2061 |
|
Marketing [10 ed.] |
Roger A. Kerin, Steven W. Hartley, William Rudelius |
10 |
2062 |
|
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections |
Sandeep Dayal |
|
2063 |
|
Basic Marketing: A Global-managerial Approach [14 edition] |
William D., Perreault Jr., Jerome E. |
14 |
2064 |
|
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave [1 ed.] |
Robbie Kellman Baxter |
1 |
2065 |
|
Marketing [Fifth edition] |
Grewal, Dhruv,Levy, Michael |
|
2066 |
|
Marketing [9a ed.] |
Roger A. Kerin, William Rudelius, Steven W. Hartley |
9 |
2067 |
|
Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence |
Mike Lewis |
|
2068 |
|
Advertising & Promotion: An Integrated Marketing Communications Perspective |
Michael A. Guolla, George E. Belch, Michael A. Belch |
|
2069 |
|
Basic Marketing: A Marketing Strategy Planning Approach [18 ed.] |
William D. Perreault Jr., E. Jerome McCarthy, Joseph P. Cannon |
18 |
2070 |
|
Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment |
Post R.S., Post P.N. |
|
2071 |
|
Marketing [11a ed] |
Steven W. Hartley, Roger A. Kerin, William Rudelius, María Jesús Herrero Díaz, Nora Natalia Martínez Suárez, María Guadalupe Cevallos Almada |
11 |
2072 |
|
ADVERTISING : an integrated marketing communication perspective. [4 ed.] |
GAYLE ET AL KERR |
4 |
2073 |
|
Advertising age handbook of advertising [1 ed.] |
Herschell Gordon Lewis, Carol Nelson |
1 |
2074 |
|
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business [1 ed.] |
Timothy R. Pearson |
1 |
2075 |
|
Marketing [3 ed.] |
Dhruv Grewal, Tania Bucic, Michael Levy, Foula Kopanidis, Paul Harrigan, Shane Mathews |
3 |
2076 |
|
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements [Hardcover ed.] |
Scott Goodson |
|
2077 |
|
Marketing [15 ed.] |
Kerin, R. A., &, Hartley, S. W. |
15 |
2078 |
|
Media planning: a practical guide [3 ed.] |
Jim Surmanek |
3 |
2079 |
|
ISE Essentials of Marketing [17 ed.] |
William Perreault, Joseph Cannon, E. Jerome McCarthy |
17 |
2080 |
|
Media Planning and Buying |
Arpita Menon |
|
2081 |
|
Winning the Profit Game: Smarter Pricing, Smarter Branding [1 ed.] |
Robert G. Docters, Michael R. Reopel, Jeanne-Mey Sun, Stephen M. Tanny |
1 |
2082 |
|
Principles and Practice of Marketing [8 ed.] |
David Jobber, Fiona Ellis-Chadwick |
8 |
2083 |
|
Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition [2 ed.] |
Robert W. Bly |
2 |
2084 |
|
301 Ways to Use Social Media To Boost Your Marketing [1 ed.] |
Catherine Parker |
1 |
2085 |
|
Selling: Building Partnerships, 8th Edition [8 ed.] |
Stephen Castleberry, John Tanner |
8 |
2086 |
|
Advertising and Promotion: An Integrated Marketing Communications Perspective [11 ed.] |
George E Belch, Michael A Belch |
11 |
2087 |
|
Selling: Building Partnerships, 8th Edition [8th Ed] |
Stephen Castleberry, John Tanner |
8 |
2088 |
|
Advertising and Promotion: An Integrated Marketing Communications Perspective [9 ed.] |
George E. Belch, Michael A. Belch |
9 |
2089 |
|
Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition [6th ed.] |
George E. Belch, Michael A. Belch |
6 |
2090 |
|
Principles and Practice of Marketing [9 ed.] |
David Jobber |
9 |
2091 |
|
Fundamentals of Selling, 12th Edition [12th Edition] |
Charles Futrell |
12 |
2092 |
|
Marketing [6 ed.] |
Dhruv Grewal, Michael Levy |
6 |
2093 |
|
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns [1 ed.] |
Don Schultz, Heidi Schultz |
1 |
2094 |
|
Selling: Building Partnerships [Hardcover ed.] |
Stephen Bryon Castleberry |
|
2095 |
|
Advertising and Promotion: An Integrated Marketing Communications Perspective [twelve ed.] |
George Belch, Michael Belch |
|
2096 |
|
Global Content Marketing [1 ed.] |
Pam Didner |
1 |
2097 |
|
Grow Your Business with Google AdWords |
|
|
2098 |
|
Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine [1 ed.] |
Jon Smith |
1 |
2099 |
|
Principles and Practice of Marketing [10 ed.] |
David Jobber Professor, Fiona Ellis-Chadwick |
10 |
2100 |
|
Customer Loyalty Solution |
Hughes, Arthur M |
|
2101 |
|
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning |
William Ammerman |
|
2102 |
|
Building brand value : five steps to building powerful brands |
M. G. Parameswaran |
|
2103 |
|
Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top |
Bistritz, Dr. Stephen J.,Nicholas A.C. Read |
|
2104 |
|
OPEN-Question Selling: Unlock Your Customer's Needs to Close the Sale... by Knowing What to Ask and When to Ask It [1 ed.] |
Jeff Gee, Val Gee |
1 |
2105 |
|
Advertising and Promotions: An IMC Perspective [1 ed.] |
Kruti Shah, Alan D'Souza |
1 |
2106 |
|
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace [1 ed.] |
Sean Moffitt, Mike Dover, Don Tapscott |
1 |
2107 |
|
Preface to Marketing Management [12 ed.] |
J. Paul Peter, James Donnelly, Jr |
12 |
2108 |
|
Marketing [16 ed.] |
Roger A. Kerin, Steven W. Hartley |
16 |
2109 |
|
Marketing [5th Canadian Edition] |
Levy Michael, Grewal Dhruv (Lichti Shirley) |
5 |
2110 |
|
Content Inc. |
Joe Pulizzi |
|
2111 |
|
Digital Marketing ISE (Paperback) |
Raj Sachdev |
|
2112 |
|
Advertising media planning [7th ed] |
Baron, Roger B., Sissors, Jack Zanville |
7 |
2113 |
|
Strategic marketing [9 ed.] |
David W. Cravens, Nigel F. Piercy |
9 |
2114 |
|
Digital Marketing (ISE) |
Raj Sachdev |
|
2115 |
|
Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now [1 ed.] |
Jesse Feiler |
1 |
2116 |
|
New Products Management |
C. Merle Crawford |
|
2117 |
|
Million Dollar Referrals: The Secrets to Building a Perpetual Client List to Generate a Seven-Figure Income |
Alan Weiss |
|
2118 |
|
The Tao of Twitter, Revised and Expanded New Edition |
Mark Schaefer |
|
2119 |
|
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses |
Joe Pulizzi |
|
2120 |
|
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net [1 ed.] |
Joshua Grossnickle, Oliver Raskin |
1 |
2121 |
|
Customer Relationship Management |
Kristin Anderson &, Carol Kerr |
|
2122 |
|
New Markets, New Strategies [1 ed.] |
Jason Trennert |
1 |
2123 |
|
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands Produce Competitive Products and Brands |
Steven Haines |
|
2124 |
|
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand [1 ed.] |
Ekaterina Walter, Jessica Gioglio |
1 |
2125 |
|
New Products Management [10 ed.] |
C. Merle Crawford, C. Anthony Di Benedetto |
10 |
2126 |
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management [5 ed.] |
Johny Johansson |
5 |
2127 |
|
Million Dollar Referrals: The Secrets to Building a Perpetual Client List to Generate a Seven-Figure Income [1 ed.] |
Alan Weiss |
1 |
2128 |
|
Advertising Media Planning, Seventh Edition [7 ed.] |
Roger Baron, Jack Sissors |
7 |
2129 |
|
From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans |
Jon Picoult |
|
2130 |
|
Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before [1 ed.] |
Dennis L. Prince |
1 |
2131 |
|
Instagram power : build your brand and reach more customers with the power of pictures [1 ed.] |
Jason G. Miles |
1 |
2132 |
|
Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence [2nd ed.] |
Jason Miles |
2 |
2133 |
|
Careers in Marketing [3 ed.] |
Lila B. Stair, Leslie Stair |
3 |
2134 |
|
Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5th Edition [5th ed.] |
Johny K. Johansson |
5 |
2135 |
|
Advertising: An Integrated Marketing Communication Perspective [4 ed.] |
Belch, George E., Belch, Michael A., Kerr, Gayle, Waller, David, Powell, Irene H. |
4 |
2136 |
|
Instagram Power: Build Your Brand and Reach More Customers with Visual Influence [2nd edition] |
Miles, Jason |
2 |
2137 |
|
Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series) [1 ed.] |
Christopher Vollmer |
1 |
2138 |
|
Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy [1 ed.] |
Bill Stinnett |
1 |
2139 |
|
The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions |
Mindy Weinstein |
|
2140 |
|
The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! |
Goldstein B. |
|
2141 |
|
The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions [1 ed.] |
Mindy Weinstein |
1 |
2142 |
|
Customer relationship management |
Urvashi Makkar, Harinder Kumar Makkar |
|
2143 |
|
Winning Results with Google Adwords 2nd Edition |
Andrew Goodman |
|
2144 |
|
And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All [1 ed.] |
Bob Garfield |
1 |
2145 |
|
Market Leadership Strategies for Service Companies [1st ed.] |
Craig Terrill, Arthur Middlebrooks |
1 |
2146 |
|
Buy Customer Relationship Management |
Kristin L. Anderson |
|
2147 |
|
The Sales Success Handbook: 20 Lessons to Open and Close Sales Now (The McGraw-Hill Professional Education Series) [1 ed.] |
Linda Richardson |
1 |
2148 |
|
Careers in Marketing [4 ed.] |
Lila and Leslie Stair |
4 |
2149 |
|
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World [1 ed.] |
Beverly Macy, Teri Thompson |
1 |
2150 |
|
Winning Results With Google Adwords [2 ed.] |
Andrew Goodman |
2 |
2151 |
|
El arte de escribir publicidad |
Denis Higgins |
|
2152 |
|
Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition [1 ed.] |
Andy Cunningham |
1 |
2153 |
|
BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest [1 ed.] |
Marshal Cohen |
1 |
2154 |
|
The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products |
Keith Brown |
|
2155 |
|
How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits [1 ed.] |
Judy Robinett |
1 |
2156 |
|
Careers in Marketing (McGraw-Hill Professional Careers) [4 ed.] |
Lila and Leslie Stair |
4 |
2157 |
|
Impossible to ignore creating memorable content to influence decisions [1 edition] |
Simon, Carmen |
1 |
2158 |
|
Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women [1 ed.] |
Bernice Kanner |
1 |
2159 |
|
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy [1 ed.] |
Bill Stinnett |
1 |
2160 |
|
Think Like Your Customer - A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy, 2005 [1 ed.] |
Bill Stinnett |
1 |
2161 |
|
Winning Results with Google AdWords [2nd ed] |
Goodman A |
2 |
2162 |
|
Mercadotecnia [3 ed.] |
Laura Fischer, Jorge Angel Espejo Callado |
3 |
2163 |
|
Impossible to Ignore: Creating Memorable Content to Influence Decisions [1 ed.] |
Carmen Simon |
1 |
2164 |
|
Communication marketing : une perspective intégrée [3e édition. ed.] |
George Edward Belch, Pierre Balloffet, Michael A Belch, François Coderre, Michael Angelo Guolla |
3 |
2165 |
|
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue [1 ed.] |
Robbie Kellman Baxter |
1 |
2166 |
|
Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most [1 ed.] |
Bolivar J. Bueno |
1 |
2167 |
|
The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency [1 ed.] |
Kotaro Sugiyama, Tim Andree |
1 |
2168 |
|
Essentials of Contemporary Advertising [2 ed.] |
William Arens, David Schaefer, Michael Weigold |
2 |
2169 |
|
MicroMarketing: Get Big Results by Thinking and Acting Small [1 ed.] |
Greg Verdino |
1 |
2170 |
|
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing [1 ed.] |
Mark Schaefer |
1 |
2171 |
|
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing [4 ed.] |
Roman G. Hiebing, Scott W. Cooper, Steve Wehrenberg |
4 |
2172 |
|
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network |
Jason Miles, Karen Lacey |
|
2173 |
|
Micromarketing: get big results by thinking and acting small |
Verdino, Greg |
|
2174 |
|
Highly recommended: harnessing the power of word of mouth and social media to build your brand and your business |
Paul M. Rand |
|
2175 |
|
Exponential: Transform Your Brand by Empowering Instead of Interrupting |
Jeff Rosenblum |
|
2176 |
|
Pinterest power: market your business, sell your product, and build your brand on the world's hottest social network [Online-ausg ed.] |
Lacey, Karen,Miles, Jason |
|
2177 |
|
Capturing New Markets: How Smart Companies Create Opportunities Others Don't [1 ed.] |
Stephen Wunker |
1 |
2178 |
|
Blog Marketing |
Wright, Jerem. |
|
2179 |
|
Blog Marketing [1 ed.] |
Jeremy Wright |
1 |
2180 |
|
Maximum Success with LinkedIn [2 ed.] |
Dan Sherman |
2 |
2181 |
|
Phrases That Sell |
Edward Werz, Sally Germain |
|
2182 |
|
The CustomerCentric Selling® Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business [1 ed.] |
Gary Walker |
1 |
2183 |
|
The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans |
Robert Hamper |
|
2184 |
|
Cybertalk that sells [1 ed.] |
Herschell Gordon Lewis, Jamie Murphy |
1 |
2185 |
|
eMarketing Strategies for the Complex Sale [1 ed.] |
Ardath Albee |
1 |
2186 |
|
Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication [1 ed.] |
Murray Nossel |
1 |
2187 |
|
Segmentación de mercados |
Ricardo Fernández Valiñas |
|
2188 |
|
The big book of marketing : lessons and best practices from the world's greatest companies [1st ed] |
Bennett, Anthony G |
1 |
2189 |
|
Blog marketing: La nueva y revolucionaria forma de incrementar las ventas, construir su marca y obtener resultados excepcionales (Spanish Edition) [1 ed.] |
Jeremy Wright |
1 |
2190 |
|
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story [1 ed.] |
Ben Zoldan, Michael T. Bosworth |
1 |
2191 |
|
What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level [1 ed.] |
Marshall Goldsmith, Bill Hawkins, Don Brown |
1 |
2192 |
|
ABCs of Relationship Selling [11 ed.] |
Charles Futrell |
11 |
2193 |
|
Rethinking the sales force : redefining selling to create and capture customer value |
Neil Rackham, John R DeVincentis |
|
2194 |
|
The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship [1st ed.] |
Bryan Bergeron, Ray Kurzweil |
1 |
2195 |
|
Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage [1 ed.] |
Tim Young, John R. Holland |
1 |
2196 |
|
The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs [1 ed.] |
Arthur Middleton Hughes |
1 |
2197 |
|
Retailing management [Ninth edition] |
Grewal, Dhruv, Levy, Michael, Weitz, Barton A. |
|
2198 |
|
Retailing Management [10 ed.] |
Michael Levy, Barton Weitz, Dhruv Grewal |
10 |
2199 |
|
Valuespace: Winning the Battle for Market Leadership Lessons from the World's Most Admired Companies |
Banwari Mittal, Jagdish N. Sheth |
|
2200 |
|
Be #1 on Google |
|
|
2201 |
|
Auditing markets, products, and marketing plans [1 ed.] |
David Parmerlee, American Marketing Association |
1 |
2202 |
|
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program |
Arthur Hughes |
|
2203 |
|
The Apple Experience: Secrets to Building Insanely Great Customer Loyalty [1 ed.] |
Carmine Gallo |
1 |
2204 |
|
Animación en el punto de venta |
Ana María Hervas Exojo, Aurea Campo Varela, M® Teresa Revilla Rivas |
|
2205 |
|
The Apple Experience: Secrets to Building Insanely Great Customer Loyalty |
Carmine Gallo |
|
2206 |
|
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value [1 ed.] |
Harry Macdivitt, Mike Wilkinson |
1 |
2207 |
|
Strategia risorse umane e valore Manuale Universitario |
|
|
2208 |
|
ISE International Business: Competing in the Global Marketplace (ISE HED IRWIN MANAGEMENT) [13 ed.] |
Charles W. L. Hill PhD |
13 |
2209 |
|
ISE International Marketing [18 ed.] |
Philip R. Cateora, John Graham, Mary C. Gilly |
18 |
2210 |
|
Value-based marketing for bottom-line success: 5 steps to creating customer value |
DeBonis, J. Nicholas, Balinski, Eric W., Allen, Phil |
|
2211 |
|
Tips and Traps for Marketing Your Business |
Scott W. Cooper |
|
2212 |
|
Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions [1 ed.] |
Bill Cates |
1 |
2213 |
|
Tips and Traps for Marketing Your Business [1 ed.] |
Scott W. Cooper, Fritz Grutzner, Birk Cooper |
1 |
2214 |
|
Casos de éxito en marketing. [1 ed.] |
Business Week |
1 |
2215 |
|
The pocket guide to selling greatness |
Gerhard Gschwandtner |
|
2216 |
|
The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media [1 ed.] |
Francois Gossieaux, Ed Moran |
1 |
2217 |
|
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective [12 ed.] |
George Belch, Michael Belch |
12 |
2218 |
|
The hyper-social organization eclipse your competition by leveraging social media |
Francois Gossieaux,Edward K. Moran |
|
2219 |
|
The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers |
Michael Schein |
|
2220 |
|
Direccin̤ de marketing : gestin̤ estratǧica y operativa del mercado [2a ed.] |
Jean-Jacques Lambin, Carlo Galluci, Carlos Sicurello |
2 |
2221 |
|
Conversations that win the complex sale: using power messaging to create more opportunities, differentiate your solutions, and close more deals [1st ed] |
Peterson, Erik,Riesterer, Tim |
1 |
2222 |
|
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning [1 ed.] |
Bob Gilbreath |
1 |
2223 |
|
Opportunities in Direct Marketing [1 ed.] |
Anne Basye |
1 |
2224 |
|
Foundations of Marketing [5 ed.] |
John Fahy and David Jobber |
5 |
2225 |
|
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services [1 ed.] |
T. Scott Gross |
1 |
2226 |
|
Foundations of Marketing [7 ed.] |
John Fahy, David Jobber |
7 |
2227 |
|
Words that sell: more than 6,000 entries to help you promote your products, services, and ideas [Revised and expanded edition] |
Bayan, Richard |
|
2228 |
|
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas |
Bayan, Richard |
|
2229 |
|
Investigación de mercados en un ambiente de información digital [4. ed.] |
Joseph F Jr Hair, María Andrea Trujillo León, Judith Cavazos Arroyo, Robert P. Bush, David J. Ortinau |
4 |
2230 |
|
Don't Keep Me A Secret: Proven Tactics to Get Referrals and Introductions |
Cates, Bill,Gschwandtner, Gerhard |
|
2231 |
|
Comportamiento del consumidor y estrategia de marketing (Spanish Edition) [7 ed.] |
Paul Peter |
7 |
2232 |
|
Business Marketing: Connecting Strategy, Relationships, and Learning [2nd ed.] |
F. Robert Dwyer, John F Tanner, John Tanner |
2 |
2233 |
|
Investigación de mercados: en un ambiente de información digital |
Joseph F. Hair Jr., Robert P. Bush, David J. Ortinau |
|
2234 |
|
Consumer behavior [9 ed.] |
J Paul Peter, Jerry Corrie Olson |
9 |
2235 |
|
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning |
Bob Gilbreath |
|
2236 |
|
Curation Nation: How to Win in a World Where Consumers are Creators [1 ed.] |
Steven Rosenbaum |
1 |
2237 |
|
Consumer Behavior & Marketing Strategy, Ninth Edition [9 ed.] |
J. Paul Peter, Jerry Olson |
9 |
2238 |
|
Integrated marketing communications [1 ed.] |
Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn |
1 |
2239 |
|
Sales Techniques |
|
|
2240 |
|
Built for use: driving profitability through the user experience [1 ed.] |
Karen Donoghue |
1 |
2241 |
|
ISE Marketing [16 ed.] |
Roger A. Kerin, Steven W. Hartley |
16 |
2242 |
|
The Widest Net |
Pamela Slim |
|
2243 |
|
Consumer behavior : building marketing strategy [10 ed.] |
Del I. Hawkins, Roger J. Best, David L. Mothersbaugh |
10 |
2244 |
|
Built for use: driving profitability through the user experience |
Donoghue, Karen |
|
2245 |
|
Comunicación estratégica : relaciones públicas, publicidad y marketing |
José Daniel Barquero Cabrero |
|
2246 |
|
Consumer Behavior: Building Marketing Strategy [13 ed.] |
David L Mothersbaugh, Delbert I Hawkins |
13 |
2247 |
|
Consumer Behavior: Building Marketing Strategy [11th ed.] |
Del I. Hawkins, David L Mothersbaugh |
11 |
2248 |
|
Desktop Database Marketing [1 ed.] |
Jack Schmid, Alan Weber |
1 |
2249 |
|
Consumer Behavior: Building Marketing Strategy [14 ed.] |
David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser |
14 |
2250 |
|
The New Positioning: The Latest on the World's #1 Business Strategy |
Trout, Jack,Ries, Al,Rivkin, Steve |
|
2251 |
|
Consumer behaviour : text and cases |
Ramneek Kapoor, Nnamdi O. Madichie |
|
2252 |
|
Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business That Sells Itself |
Stephen Wershing |
|
2253 |
|
2011: Trendspotting for the Next Decade [1 ed.] |
Richard Laermer |
1 |
2254 |
|
Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado [4a ed.] |
Alejandro Schnarch Kirberg |
4 |
2255 |
|
Manual para elaborar un plan de mercadotecnia |
Ricardo Fernández Valiñas |
|
2256 |
|
Marketing: the Core. [Fifth Canadian ed.] |
William Rudelius |
|
2257 |
|
Killer presentations with your iPad: how to engage your audience and win more business with the world's greatest gadget [1 ed.] |
Anthony, Ray, LeVitus, Bob |
1 |
2258 |
|
Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs, Second Edition [2 ed.] |
David J. Cichelli |
2 |
2259 |
|
Operators Are Standing By : Use the Power of Infomercials and TV Marketing to Sell Your Products and Keep Customers Calling [1 ed.] |
Michael Planit |
1 |
2260 |
|
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing |
Jamie Turner, Chuck Moxley |
|
2261 |
|
Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs [3rd ed.] |
David J. Cichelli |
3 |
2262 |
|
Analysis for Marketing Planning [7 ed.] |
Donald Lehmann, Russell Winer |
7 |
2263 |
|
The Sponsorship Seeker’s Toolkit [4th ed.] |
Kim Skildum-Reid, Anne-Marie Grey |
4 |
2264 |
|
Marketing: The Core 9TH Edition (International Edition) [9 ed.] |
Steven W. Hartley Roger A. Kerin |
9 |
2265 |
|
Epic content marketing : how to tell a different story, break through the clutter, & win more customers by marketing less [1 ed.] |
Pulizzi, Joe |
1 |
2266 |
|
Essentials of Marketing [13 ed.] |
William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy |
13 |
2267 |
|
CRAFTING & EXECUTING STRATEGY: CONCEPTS [21 ed.] |
Arthur Thompson, Margaret Peteraf, John Gamble, A. Strickland |
21 |
2268 |
|
Kidfluence - The Marketer's Guide to Understanding and Reaching Generation Y [1 ed.] |
Anne Sutherland, Beth Thompson |
1 |
2269 |
|
The Elusive Fan: Reinventing Sports in a Crowded Marketplace [1 ed.] |
Irving Rein, Philip Kotler, Ben Shields |
1 |
2270 |
|
Personality Not Included: Why Companies Lose Their Authenticity And How.. |
Rohit Bhargava, Guy Kawasaki |
|
2271 |
|
Branding the Nation, the Place, the Product [1 ed.] |
Ulrich Ermann, Klaus-Jürgen Hermanik |
1 |
2272 |
|
Celebrity Fashion Marketing: Developing a Human Fashion Brand [1 ed.] |
Fykaa Caan, Angela Lee |
1 |
2273 |
|
Create Brand Attraction: A New Strategy That Uses the Laws of Human Attraction to Decode Marketing in a Digital and Social Media Age |
Michael Kotick |
|
2274 |
|
Gender Considerations in Online Consumption Behavior and Internet Use |
Rebecca English, Raechel Johns |
|
2275 |
|
H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases) |
Philip Kotler (editor), Waldemar Pfoertsch (editor), Uwe Sponholz (editor), Maximilian Haas (editor) |
|
2276 |
|
H2H: The Genesis of Human-to-Human Marketing |
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
|
2277 |
|
H2H Marketing: The Genesis of Human-to-Human Marketing [1st ed.] |
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
1 |
2278 |
|
Human Resource Management and Internal Marketing |
Teena Mishra |
|
2279 |
|
Integrated Marketing Communication: Putting the Human Person at the Core |
Jerry G. Kliatchko |
|
2280 |
|
Making Health Communication Programs Work |
U.S. Department of Health &, Human Services, National Institutes of Health, National Cancer Institute |
|
2281 |
|
Marketing 3.0: From Products to Customers to the Human Spirit |
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
|
2282 |
|
Marketing your value : 9 steps to navigate your career [First edition] |
Edmondson, Michael |
|
2283 |
|
Motigraphics: the analysis and measurement of human motivations in marketing |
Richard C. Maddock |
|
2284 |
|
Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible [1 ed.] |
David A. LaBonte |
1 |
2285 |
|
Sociometrics And Human Relationships: Analyzing Social Networks To Manage Brands, Predict Trends, And Improve Organizational Performance [1st Edition] |
Peter A. Gloor |
1 |
2286 |
|
The Business of Choice: How Human Instinct Influences Everybody's Decisions: How Human Instinct Influences Everyone's Decisions [2 ed.] |
Matthew Willcox |
2 |
2287 |
|
The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature |
Gad Saad, David M. Buss |
|
2288 |
|
The Globalization of Advertising: Agencies, Cities and Spaces of Creativity [1 ed.] |
James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock |
1 |
2289 |
|
The Human Brand |
Malone, Chris, Fiske, Susan T |
|
2290 |
|
The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites |
Khalid Aldiri |
|
2291 |
|
To sell is human-- in 30 minutes: the expert guide to Daniel H. Pink's [critically acclaimed book] |
Pink, Daniel H |
|
2292 |
|
Crossover Creativity: Real-life stories about where creativity comes from |
Dave Trott |
|
2293 |
|
Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) |
Stephen Brown |
|
2294 |
|
Creative Business: The Making of Addictive Stories |
Paul Nero, Neeta Patel |
|
2295 |
|
Nothing But the Truth: Telling True and Powerful Stories from Market Research Data |
Smith D.V. |
|
2296 |
|
The Making of a Bestseller: Success Stories from Authors and the Editors, Agents, and Booksellers Behind Them |
Brian Hill, Dee Power |
|
2297 |
|
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World |
Seth Godin |
|
2298 |
|
Great Brand Stories: Dyson: How One Man and His Machine Conquered Our Homes (Great Brand Stories series) |
Iain Carruthers |
|
2299 |
|
Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs |
Joel Comm |
|
2300 |
|
World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories |
David Meerman Scott(auth.) |
|
2301 |
|
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories [1 ed.] |
David Meerman Scott |
1 |
2302 |
|
All marketers are liars: the power of telling authentic stories in a low-trust world |
Godin, Seth |
|
2303 |
|
Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers |
Idil M. Cakim |
|
2304 |
|
Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers [1 ed.] |
Idil M. Cakim |
1 |
2305 |
|
The Non-Profit Narrative: How Telling Stories Can Change the World |
Dan Portnoy, Brian Morykon |
|
2306 |
|
Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media |
Paul Springer, Mel Carson |
|
2307 |
|
Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future [Unabridged] |
Jonah Sachs |
|
2308 |
|
TM : the untold stories behind 29 classic logos |
Sinclair, Mark |
|
2309 |
|
The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors [1 ed.] |
Tom Hogan, Carol Broadbent |
1 |
2310 |
|
Experiential marketing: secrets, strategies, and success stories from the world's greatest brands |
Hanover, Dan,Smith, Kerry |
|
2311 |
|
Narrative and Numbers - The Value of Stories in Business |
Aswath Damodaran |
|
2312 |
|
Marketing Saves The World: Stories about why capitalism works. [1 ed.] |
Bill Matassoni |
1 |
2313 |
|
Seven Stories Every Salesperson Must Tell |
Adams, Mike,Bosworth, Michael |
|
2314 |
|
Creating Signature Stories : Strategic Messaging That Persuades, Energizes and Inspires |
David Aaker |
|
2315 |
|
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business |
Hall, Kindra |
|
2316 |
|
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand |
Park Louis Howell |
|
2317 |
|
Understanding Social Media And Entrepreneurship: The Business Of Hashtags, Likes, Tweets And Stories [1st Edition] |
Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud |
1 |
2318 |
|
Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data [1 ed.] |
Caroline Florence |
1 |
2319 |
|
The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules [1 ed.] |
Mike Stevens |
1 |
2320 |
|
The Business of Short Stories: Writing, Submitting, Publishing, and Marketing |
Shannon Lawrence |
|
2321 |
|
Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling |
Gabrielle Dolan |
|
2322 |
|
Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories . . . In Just a Few Hours |
David Hutchens |
|
2323 |
|
Fashion Brand Stories: Third edition |
Joseph H. Hancock, II |
|
2324 |
|
60 Stories About 30 Seconds: How I Got Away With Becoming a Pretty Big Commercial Director Without Losing My Soul (Or Maybe Just Part of It) |
Bruce Van Dusen |
|
2325 |
|
The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success |
Richard Krevolin |
|
2326 |
|
Picture Your Profit: How a Visual Story Can Elevate a Brand and a Team |
Pam Reid |
|
2327 |
|
Marketing Management in the 21st Century [1st ed.] |
Noel Capon, James M. Hulbert |
1 |
2328 |
|
Electronic Marketing in 21st Century |
D. Gopalakrishna |
|
2329 |
|
Retailing in the 21st Century: Current and Future Trends |
Professor Dr. Manfred Krafft, Professor Murali K. Mantrala PhD (eds.) |
|
2330 |
|
Content Chemistry: The Illustrated Handbook for Content Marketing [Fifth ed.] |
Andy Crestodina |
|
2331 |
|
Leading Edge Marketing Research: 21st Century Tools And Ideas |
Robert J Kaden, Gerald Linda, Melvin Prince |
|
2332 |
|
Start with Story: The Entrepreneur's Guide to Using Story to Grow Your Business |
Lyn Graft |
|
2333 |
|
Essentials of consumer behavior [1 ed.] |
Stephens, Debra L |
1 |
2334 |
|
Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising |
Roberta J. Newman |
|
2335 |
|
Firebrands: Building Brand Loyalty in the Internet Age |
Doug Millison, Michael Moon |
|
2336 |
|
May I Have Your Attention Please: Build a Better Business by Telling Your True Story |
Chris Hilicki, Andy Andrews |
|
2337 |
|
10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results |
Garrett Moon |
|
2338 |
|
Different: Escaping the Competitive Herd |
Youngme Moon |
|
2339 |
|
Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century (Library of Executive Excellence) [1 ed.] |
Norton Paley |
1 |
2340 |
|
Knowledge-Based Marketing: The 21st Century Competitive Edge [1 ed.] |
Ian Chaston |
1 |
2341 |
|
Different: Escaping the Competitive Herd [1 ed.] |
Youngme Moon |
1 |
2342 |
|
The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan |
Philip J. Kitchen (eds.) |
|
2343 |
|
How to price |
Shy O. |
|
2344 |
|
Retailing in the 21st Century: Current and Future Trends |
Manfred Krafft, Murali Mantrala, Murali K. Mantrala (editor) |
|
2345 |
|
Retailing in the 21st Century: Current and Future Trends |
Manfred Krafft (editor), Murali K. Mantrala (editor) |
|
2346 |
|
Consumer Goods Subscriptions: How to Win in Retail in the 21st Century |
Severin Friedrich Bischof, Thomas Rudolph |
|
2347 |
|
The Story Book - a writers' guide to story development, principles, problem resolution and marketing |
Baboulene, David [Baboulene, David] |
|
2348 |
|
Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity |
Neil Gains |
|
2349 |
|
Marketing Trends for Organic Food in the 21st Century (Computers and Operations Research, Vol. 3) |
G. Baourakis |
|
2350 |
|
International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development [1 ed.] |
A. Coskun Samli (auth.) |
1 |
2351 |
|
Saatchi & Saatchi: The Inside Story |
Alison Fendley |
|
2352 |
|
“That s*it will never sell!”: The real story behind Baileys Irish Cream and other great drinks brands |
Gluckman, David |
|
2353 |
|
Equity Storytelling: Think - Tell - Sell: Mit der richtigen Story den Unternehmenswert erhöhen [1 ed.] |
Veit Etzold, Thomas Ramge (auth.) |
1 |
2354 |
|
Different |
Youngme Moon |
|
2355 |
|
May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story [1 ed.] |
Chris Hilicki, Andy Andrews |
1 |
2356 |
|
The Other Guy Blinked: How Pepsi Won the Cola Wars [Hardcover ed.] |
Roger Enrico, Jesse Kornbluth |
|
2357 |
|
Changellenge-Cup SPB 2012. Кейс 1 тура. Теремок - ресторан домашней кухни |
|
|
2358 |
|
Electronic Marketing: Theory & Practice For The 21st Century |
John O’ Connor, Eamonn Galvin, Martin Evans |
|
2359 |
|
The Right Story: The secret to spreading your ideas |
Bernadette Jiwa |
|
2360 |
|
How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising [First Edition] |
Jean-Marie Dru |
|
2361 |
|
Story-Based Selling: Create, Connect, and Close [Original retail ed.] |
Jeff Bloomfield |
|
2362 |
|
Marketers Are From Mars, Consumers Are From New Jersey |
Hoffman, Bob |
|
2363 |
|
Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette [1 ed.] |
Keith Wailoo |
1 |
2364 |
|
A perfect score: the art, soul, and business of a 21st-century winery [First trade paperback edition] |
Bedell, John,Hall, Craig,Hall, Kathryn |
|
2365 |
|
The Future of Marketing: Critical 21st Century Perspectives |
Philip J. Kitchen |
|
2366 |
|
Meaningful: The Story of Ideas That Fly |
Bernadette Jiwa |
|
2367 |
|
Harry Potter: The Story of a Global Business Phenomenon |
Susan Gunelius |
|
2368 |
|
The functional foods revolution : healthy people, healthy profits? |
Michael Heasman, Julian Mellentin |
|
2369 |
|
The Story Engine: An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing |
Kyle Gray, Tom Morkes |
|
2370 |
|
Creative Strategy in Advertising [009 ed.] |
Bonnie L. Drewniany, A. Jerome Jewler |
9 |
2371 |
|
Nothing's changed but my change: the Shoemoney story |
ShoeMoney Media Group.,Schoemaker, Jeremy R.,Sprouse, Katie |
|
2372 |
|
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage |
David Meerman Scott |
|
2373 |
|
Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World (Advertising History) (Bill Bernbach) (Volkswagen Beetle) |
Dominik Imseng |
|
2374 |
|
International Marketing Research, Volume 17: Opportunities and Challenges in the 21st Century [Volume 17, 1 ed.] |
Alex Rialp, Josep Rialp |
1 |
2375 |
|
Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward (21st Century Business Management) [1 ed.] |
Rishabha Malviya (editor), Pramod Kumar Srivastava (editor), Swati Verma (editor), Shashikant Srivastava (editor) |
1 |
2376 |
|
StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story |
Jim Signorelli |
|
2377 |
|
Content Chemistry: An Illustrated Handbook for Content Marketing |
Andy Crestodina |
|
2378 |
|
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World [1ST ed.] |
Gary Vaynerchuk |
1 |
2379 |
|
Life of the party: the remarkable story of how Brownie Wise built, and lost, a Tupperware party empire |
Tupperware Corporation,Tupperware Home Parties,Kealing, Bob,Tupper, Earl Silas,Wise, Brownie |
|
2380 |
|
Color Trends and Selection for Product Design. Every Color Sells a Story [1 ed.] |
Doreen Becker |
1 |
2381 |
|
Raising the Corporate Umbrella: Corporate communications in the 21st century |
Philip J. Kitchen, Don E. Schultz (auth.) |
|
2382 |
|
Soap, Sex, and Cigarettes: A Cultural History of American Advertising [2 ed.] |
Juliann Sivulka |
2 |
2383 |
|
Retailing in the 21st Century: Current and Future Trends [2 ed.] |
Manfred Krafft, Murali K. Mantrala (auth.), Manfred Krafft, Murali K. Mantrala (eds.) |
2 |
2384 |
|
Branded wie wir gekauft und verkauft werden [1. Aufl.] |
Alissa Quart, Alissa Quart |
1 |
2385 |
|
May I Have Your Attention, Please: Build a Better Business by Telling Your True Story [1 ed.] |
Chris Hilicki, Andy Andrews |
1 |
2386 |
|
The Future of Marketing: Critical 21st-Century Perspectives |
Professor Philip J. Kitchen (eds.) |
|
2387 |
|
How To Succeed In The Enterprise Software Market |
Craig Le Clair |
|
2388 |
|
Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century [1 ed.] |
John M. T. Balmer, Laura Illia, Almudena González del Valle Brena |
1 |
2389 |
|
Out of nowhere : the inside story of how Nike marketed the culture of running |
Geoff Hollister |
|
2390 |
|
Out of nowhere: the inside story of how Nike marketed the culture of running |
Geoff Hollister |
|
2391 |
|
Maximize Business Profits Through E-partnerships |
Fang Zhao |
|
2392 |
|
Powers of Persuasion: The Inside Story of British Advertising |
Winston Fletcher |
|
2393 |
|
Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers [1 ed.] |
Gerald Michaelson, Steven Michaelson |
1 |
2394 |
|
Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan [Paperback ed.] |
Alan Bradshaw, Linda Scott |
|
2395 |
|
The Domino's Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook) |
Marcia Layton Turner |
|
2396 |
|
Multicultural Marketing Is Your Story |
Eliane Karsaklian |
|
2397 |
|
The Ultimate Sales Story |
Roy Furr |
|
2398 |
|
Glossy : Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier |
Marisa Meltzer |
|
2399 |
|
Horses in Society: A Story of Animal Breeding and Marketing Culture, 1800–1920 |
Margaret E. Derry |
|
2400 |
|
Story Branding2.0: creating standoutbrands through the power of story (Chinese Edition) [1 ed.] |
Jim Signorelli |
1 |
2401 |
|
Big Ideas... for Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow |
John Lamerton |
|
2402 |
|
The 21st century meeting and event technologies: powerful tools for better planning, marketing and evaluation [1 ed.] |
Seungwon ",Shawn", Lee, Dessislava Boshnakova, Joe Goldblatt |
1 |
2403 |
|
Making Special Events Fit in the 21st Century [2nd edition] |
Robert Jackson |
2 |
2404 |
|
Storynomics story-driven marketing in the post-advertising world [First hardcover edition] |
Gerace, Thomas,McKee, Robert |
|
2405 |
|
The Best Story Wins : How to Leverage Hollywood Storytelling in Business and Beyond |
Matthew Luhn |
|
2406 |
|
Blogging Basics for Beginners: Catch Up on the Blogosphere in the 21st Century! |
Dawn Publishing (Ed.) |
|
2407 |
|
Creative Strategy in Advertising [9 ed.] |
Bonnie L. Drewniany, A. Jerome Jewler |
9 |
2408 |
|
New and Improved_The Story of Mass Marketing in America |
Richard Tedlow |
|
2409 |
|
Building markets and people cooperatively: the Lake to Lake story |
Truman Torgerson |
|
2410 |
|
Marketing in the 21st Century: Concepts, Challenges and Imperatives |
Henry Kyambalesa |
|
2411 |
|
Sales Pitch: How to Craft a Story to Stand Out and Win |
April Dunford |
|
2412 |
|
Reputation Capital: Building and Maintaining Trust in the 21st Century [1 ed.] |
Prof.Dr. Joachim Klewes, Robert Wreschniok (auth.), Joachim Klewes, Robert Wreschniok (eds.) |
1 |
2413 |
|
Pharmaceutical Marketing in the 21st Century [1 ed.] |
Mickey Smith (Author) |
1 |
2414 |
|
Inside Coca-Cola: a CEO's life story of building the world's most popular brand [First St. Martin's Griffin edition] |
Coca-Cola Company.,Isdell, Edward Neville,Beasley, David |
|
2415 |
|
Storynomics: Story-Driven Marketing in the Post-Advertising World |
Robert Mckee, Tom Gerace |
|
2416 |
|
Jab, jab, jab, right hook how to tell your story in a noisy, social world [First edition] |
Vaynerchuk, Gary |
|
2417 |
|
Marketing the 21st Century Library: The Time Is Now [1 ed.] |
Debra Lucas-Alfieri |
1 |
2418 |
|
Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress [1 ed.] |
Ajay K. Manrai, H. Lee Meadow (eds.) |
1 |
2419 |
|
Marketing in the 21st century. [Four volumes] |
Keillor Bruce D. |
|
2420 |
|
The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. |
Bernadette Jiwa |
|
2421 |
|
On Story: So setzen Sie Strategien erfolgreich um [1 ed.] |
Tim Rödiger (auth.) |
1 |
2422 |
|
Digital and Marketing Asset Management: The Real Story about DAM Technology and Practices |
Theresa Regli |
|
2423 |
|
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century [1 ed.] |
C. Ann Hollifield, Amy Jo Coffey |
1 |
2424 |
|
The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc. [1 ed.] |
J.C. Louis, Harvey Z. Yazijian |
1 |
2425 |
|
Difference: The one-page method for reimagining your business and reinventing your marketing |
Jiwa, Bernadette |
|
2426 |
|
Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand |
Neville Isdell, David Beasley |
|
2427 |
|
Different: escaping the competitive herd |
Moon, Youngme |
|
2428 |
|
Native Advertising: Advertorial Disruption in the 21st-Century News Feed |
Lisa Lynch |
|
2429 |
|
The LIC Story: Making of Indias Best-known Brand |
Sahay, Kamalji |
|
2430 |
|
How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales |
Robert W. Bly |
|
2431 |
|
El arte de la guerra para la pequeña y mediana empresa: Derrote a la competencia y domine el mercado con las estrategias magistrales de Sun Tzu |
Becky Sheetz-Runkle |
|
2432 |
|
Retailing in the 21st century: current and future trends [1 ed.] |
Manfred Krafft, Murali K. Mantrala |
1 |
2433 |
|
Harry Potter: The Story of a Global Business Phenomenon |
Susan Gunelius (auth.) |
|
2434 |
|
The Marketing Dictionary for the 21st Century |
Bob Bly |
|
2435 |
|
Sell. A Story of Transformational Marketing |
Dr. Andrew G. Cook |
|
2436 |
|
Story Driven: You Don’t Need to Compete When You Know Who You Are [Paperback ed.] |
Bernadette Jiwa |
|
2437 |
|
Commercial Nationalism and Tourism: Selling the National Story |
Leanne White (editor) |
|
2438 |
|
Restoring Tourism Destinations In Crisis A Strategic Marketing Approach |
|
|
2439 |
|
Marketing and Economics [1 ed.] |
Merlin Stone (auth.) |
1 |
2440 |
|
Social Media Management: Technologies and Strategies for Creating Business Value [1 ed.] |
Amy Van Looy (auth.) |
1 |
2441 |
|
Global wine tourism : research, management and marketing |
Jack Carlsen, Stephen Charters |
|
2442 |
|
Managing in Recovering Markets [2015 ed.] |
S. Chatterjee, N.P. Singh, D.P. Goyal, Narain Gupta |
2015 |
2443 |
|
Co-Creation: Reshaping Business and Society in the Era of Bottom-up Economics [1st ed.] |
Tobias Redlich, Manuel Moritz, Jens P. Wulfsberg |
1 |
2444 |
|
Customer Experience Management in the Caribbean: Concepts, Case Studies and Challenges |
Leslie-Ann Jordan PhD (editor), Anne P. Crick PhD (editor) |
|
2445 |
|
Social Marketing in Action: Cases from Around the World |
Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil |
|
2446 |
|
Economics of Banana Production and Marketing in the Tropics : A Case Study of Cameroon [1 ed.] |
Gregory Fonsah, S. N. D Chidebelu |
1 |
2447 |
|
Marketing and service quality in public transport : report of the ninety-second round table on transport economics, held in Paris on 5th-6th December 1991 |
OECD |
|
2448 |
|
The Physics of Brand: Understand the Forces Behind Brands That Matter |
Keller, Aaron,Marino, Renee,Wallace, Dan |
|
2449 |
|
New Consumer Behavior Theories From Japan [27, 1st Edition] |
Akira Shimizu |
1 |
2450 |
|
Marketing Livestock and Meat [1 ed.] |
William H Lesser |
1 |
2451 |
|
Advances in National Brand and Private Label Marketing: Third International Conference, 2016 [1 ed.] |
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht (eds.) |
1 |
2452 |
|
The 9% Edge: The Life-Changing Secrets to Create More Revenue for Your Business and More Freedom for Yourself [1 ed.] |
Candy Valentino |
1 |
2453 |
|
Vegetable Production and Marketing in Africa [First ed.] |
Dagmar Mithöfer, Hermann Waibel |
|
2454 |
|
Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice |
Mark Anthony Camilleri |
|
2455 |
|
Advances in National Brand and Private Label Marketing: Sixth International Conference, 2019 [1st ed.] |
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen |
1 |
2456 |
|
Marketing in North-Central Thailand : A Study of Socio-Economic Organization in a Thai Market Town |
Preecha Kuwinpant |
|
2457 |
|
Art and Advertising |
Joan Gibbons (editor) |
|
2458 |
|
Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 |
Veland Ramadani, Baker Ahmad Alserhan, Leo Paul Dana, Jusuf Zeqiri, Hasan Terzi, Mehmet Bayirli |
|
2459 |
|
Dynamic Competitive Analysis in Marketing: Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995 [1 ed.] |
Michèle Breton, Abdelwahab Yezza, Georges Zaccour (auth.), Prof. Dr. Steffen Jørgensen, Prof. Dr. Georges Zaccour (eds.) |
1 |
2460 |
|
Advances in National Brand and Private Label Marketing: 10th International Conference, 2023 |
Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens (editor) |
|
2461 |
|
Economics of marketing hogs by carcass weight and *grade |
Brough, Owen L., Jr |
|
2462 |
|
The Economic Implications of Advertising (RLE Advertising) [First Edition] |
Otto John Firestone |
|
2463 |
|
What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics |
Melina Palmer |
|
2464 |
|
Communication and Tourism: Reflecting on the Construction of the Tourist Image of Greece |
Michael Tsangaris |
|
2465 |
|
Salmon: Economics and Marketing [1 ed.] |
Susan Shaw, James F. Muir (auth.) |
1 |
2466 |
|
Marketing, Distribution and Consumers [1 ed.] |
Bruce L. Gardner and Gordon C. Rausser (Eds.) |
1 |
2467 |
|
Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics) [1 ed.] |
Bonita M. Kolb |
1 |
2468 |
|
Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era |
Bjorn Bjerke, Claes Hultman |
|
2469 |
|
Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice [1 ed.] |
Mark Anthony Camilleri (auth.) |
1 |
2470 |
|
National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 [1 ed.] |
Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez (eds.) |
1 |
2471 |
|
Uniqueing Your Brand: The Secret Chemistry behind Why Some Companies are Loved and How to Create Your Own Fiercely Loyal Customers and Highly Profitable Business [1 ed.] |
Jochum, Jeff |
1 |
2472 |
|
Secondhand-Märkte, Marktmacht und geplante Obsoleszenz [1 ed.] |
Dipl.-Math., Dr. rer. pol. Wolfgang Kürsten, Prof.Dr. W. Harbrecht (auth.) |
1 |
2473 |
|
Teach and Grow Rich: The Emerging Opportunity for Global Impact, Freedom, and Wealth (The Audience Revolution Book 2) |
Danny Iny |
|
2474 |
|
AN ECONOMIC ANALYSIS OF SELF SERVICE MEAT MARKETING: A STUDY OF THE APPLICATION OF THE THEORY OF INNOVATION TO A DEVELOPMENT IN MARKETING |
BENNETT, WILLIAM RALBERT |
|
2475 |
|
Sustainable destination branding and marketing strategies for tourism development |
Hassan, Azizul, Pulido-Fernández, Juan Ignacio, Sharma, Anukrati |
|
2476 |
|
Marketing with Web 2.0: Social Networking and Viral Marketing [1 ed.] |
David L. Anderson |
1 |
2477 |
|
Advances in Digital Marketing and eCommerce: Fifth International Conference, 2024 (Springer Proceedings in Business and Economics) [2024 ed.] |
Francisco J. Martínez-López (editor), Luis F. Martinez (editor), Philipp Brüggemann (editor) |
2024 |
2478 |
|
Social media management : using social media as a business instrument [Second ed.] |
Amy van Looy |
|
2479 |
|
Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success |
Utpal Dholakia |
|
2480 |
|
Social Commerce: Marketing, Technology and Management [1 ed.] |
Efraim Turban, Judy Strauss, Linda Lai (auth.) |
1 |
2481 |
|
The Law of Diminishing Returns: Theory and Applications: Understand the fundamentals of economic productivity (Management & Marketing Book 13) |
50minutes, |
|
2482 |
|
Business Relationship Management and Marketing: Mastering Business Markets [1 ed.] |
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (eds.) |
1 |
2483 |
|
Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics [1 ed.] |
Robert C. Macgregor, Ann T. Hodgkinson |
1 |
2484 |
|
Market Research: The Process, Data, and Methods Using Stata [1 ed.] |
Erik Mooi, Marko Sarstedt, Irma Mooi-Reci |
1 |
2485 |
|
An economic study of rough rice marketing in Louisiana |
Boonstra, Clarence |
|
2486 |
|
Advertising and Personal Selling [1 ed.] |
Namita Rajput, Neeru Vasishth |
1 |
2487 |
|
Modern Advertising and the Market for Audience Attention: The US Advertising Industry’s Turn-of-the-Twentieth-Century Transition |
Zoe Sherman |
|
2488 |
|
Absolute Essentials of Advertising (Absolute Essentials of Business and Economics) [1 ed.] |
Sarah Turnbull |
1 |
2489 |
|
The Irrational Consumer : Applying Behavioural Economics to Your Business Strategy [First Edition] |
Enrico Trevisan |
|
2490 |
|
Customer Relationship Management: Concept, Strategy, and Tools [2 ed.] |
V. Kumar, Werner Reinartz (auth.) |
2 |
2491 |
|
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics [2 ed.] |
Marko Sarstedt, Erik Mooi (auth.) |
2 |
2492 |
|
Enterprise Marketing Management: Informationslogistik für das Marketing von morgen [1 ed.] |
Domenik Spiegelberg (auth.) |
1 |
2493 |
|
Absolute Essentials of Strategic Marketing |
Tony Proctor |
|
2494 |
|
Internet Marketing Lifestyle : Discover The EXACT Steps To Create The Ultimate Lifestyle Of FREEDOM As An Internet Marketer! |
David Brock |
|
2495 |
|
Advances in National Brand and Private Label Marketing [1st ed.] |
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev |
1 |
2496 |
|
Selling the Economic Miracle |
Mark E. Spicka |
|
2497 |
|
Production, Marketing and Use of Finger-Jointed Sawnwood: Proceedings of an International Seminar organized by the Timber Committee of the United Nations Economic Commission for Europe Held at Hamar, Norway, at the invitation of the Government of Norway, 15 to 19 September 1980 [1 ed.] |
C. F. L. Prins (auth.), C. F. L. Prins (eds.) |
1 |
2498 |
|
Designing for behavior change : applying psychology and behavioral economics [Second ed.] |
Stephen Wendel |
|
2499 |
|
Social Marketing in Action: Cases from Around the World [1 ed.] |
Debra Z. Basil (editor), Gonzalo Diaz-Meneses (editor), Michael D. Basil (editor) |
1 |
2500 |
|
Advances in National Brand and Private Label Marketing: Second International Conference, 2015 [1 ed.] |
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman (eds.) |
1 |
2501 |
|
Imagineering: Innovation in the Experience Economy |
Gabriëlle Kuiper, Bart Smit |
|
2502 |
|
The Curious Economics of Luxury Fashion: Millennials, Influencers and a Pandemic |
Don Thompson |
|
2503 |
|
Personalmarketing im Internet: Eine rechtliche und betriebswirtschaftliche Betrachtung [1 ed.] |
Caroline Bürge (auth.) |
1 |
2504 |
|
Research Themes for Tourism [First ed.] |
Peter Robinson, Sine Heitmann, Peter U C Dieke |
|
2505 |
|
The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy [1 ed.] |
David Shepard Associates, David Associates Shepard |
1 |
2506 |
|
Mathematical Models in Marketing: A Collection of Abstracts [1 ed.] |
Prof. Dr. Ursula H. Funke (auth.) |
1 |
2507 |
|
Uniting Marketing Efforts for the Common Good―A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal |
Ana Maria Soares, Beatriz Casais |
|
2508 |
|
Tourism Marketing in Western Europe (CABI Regional Tourism Series) |
Nikolaos Boukas PhD (editor), Dimitrios Stylidis (editor) |
|
2509 |
|
Food Tourism: A Practical Marketing Guide |
John Stanley, Linda Stanley |
|
2510 |
|
Optimal Bundling: Marketing Strategies for Improving Economic Performance [1 ed.] |
Ralph Fuerderer, Andreas Herrmann, Georg Wuebker (auth.), Dr. Ralph Fuerderer, Prof. Dr. Andreas Herrmann, Dr. Georg Wuebker (eds.) |
1 |
2511 |
|
Absolute Essentials of Digital Marketing [1 ed.] |
Alan Charlesworth |
1 |
2512 |
|
Destination marketing and management: theories and applications |
Wang, Y., Pizam, A. (Eds.) |
|
2513 |
|
Business Project Management and Marketing: Mastering Business Markets [1 ed.] |
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (eds.) |
1 |
2514 |
|
Customer Relationship Management [3rd ed.] |
V. Kumar, Werner Reinartz |
3 |
2515 |
|
International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets [1 ed.] |
Dr. Sandra Bell (auth.) |
1 |
2516 |
|
Art and Advertising (Art and... Series) |
Joan Gibbons |
|
2517 |
|
Handbook of Agricultural Economics, Volume 1B: Marketing, Distribution, and Consumers [1 ed.] |
Bruce L. Gardner, Gordon C. Rausser |
1 |
2518 |
|
The Behavioral Economics of Brand Choice |
Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James, Teresa C. Schrezenmaier (auth.) |
|
2519 |
|
La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an Economic Engine: Process and Product Innovation, Commercial Strategies, Consumer Behavior [1 ed.] |
Giampiero Nigro |
1 |
2520 |
|
The Economics of Advertising [1 ed.] |
W. Duncan Reekie (auth.) |
1 |
2521 |
|
Soviet Marketing and Economic Development |
Roger Skurski (auth.) |
|
2522 |
|
Multichannel Marketing: Strategy – Design – Digital Technology |
Bernd W. Wirtz |
|
2523 |
|
Handbook of the Economics of Marketing: Marketing and Economics |
Jean-Pierre Dube (editor), Peter E. Rossi (editor) |
|
2524 |
|
Strategic Marketing in Fragile Economic Conditions [1 ed.] |
Irene Samanta, Irene Samanta |
1 |
2525 |
|
Market Research with Panels: Types, Surveys, Analysis, and Applications |
Martin Günther, Ulrich Vossebein, Raimund Wildner |
|
2526 |
|
Designing for Behavior Change: Applying Psychology and Behavioral Economics [2 ed.] |
Stephen Wendel |
2 |
2527 |
|
Advances in Modern Tourism Research: Economic Perspectives [1 ed.] |
Álvaro Matias (Editor), Peter Nijkamp (Editor), Paulo Neto (Editor) |
1 |
2528 |
|
Events as a Strategic Marketing Tool |
Dorothé Gerritsen, Ronald van Olderen |
|
2529 |
|
Research on Islamic Business Concepts: Proceedings of the 13th Global Islamic Marketing Conference, October 2022 (Springer Proceedings in Business and Economics) |
Veland Ramadani (editor), Baker Alserhan (editor), Léo-Paul Dana (editor), Jusuf Zeqiri (editor), Hasan Terzi (editor), Mehmet Bayirli (editor) |
|
2530 |
|
Special Interest Tourism: Concepts, Contexts and Cases |
Sheela Agarwal, Graham Busby, Rong Huang |
|
2531 |
|
Responsible Consumption and Sustainability: Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics (Springer Business Cases) |
Enrique Carlos Bianchi (editor), Jose Luis Vazquez Burguete (editor), M. Mercedes Galan-Ladero (editor), Ana Lanero Carrizo (editor) |
|
2532 |
|
Posted price offers in internet auction markets [1 ed.] |
Stefan Seifert |
1 |
2533 |
|
The Economics of Airline Institutions, Operations and Marketing, Volume 2 (Advances in Airline Economics) |
Darin Lee |
|
2534 |
|
To Boldly Go: Marketing the Myth of Star Trek |
Djoymi Baker |
|
2535 |
|
Business Project Management and Marketing: Mastering Business Markets |
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger |
|
2536 |
|
Strategic Innovative Marketing and Tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 (Springer Proceedings in Business and Economics) |
Androniki Kavoura (editor), Efstathios Kefallonitis (editor), Prokopios Theodoridis (editor) |
|
2537 |
|
Social Media Management |
Amy Van Looy |
|
2538 |
|
Consumer Psychology of Tourism, Hospitality and Leisure [1 ed.] |
A. G. Woodside (editor), G. I. Crouch (editor), J. Mazanec (editor), Martin Oppermann (editor), M. Sakai (editor) |
1 |
2539 |
|
Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach |
David Beirman |
|
2540 |
|
Foundation Marketing (Modular Texts In Business & Economics) [3 ed.] |
Liz Hill |
3 |
2541 |
|
The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times |
Jay Abraham |
|
2542 |
|
Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer [1 ed.] |
Sandra Meister (auth.) |
1 |
2543 |
|
Socio-economic perspectives on consumer engagement and buying behavior |
Kaufmann, Hans Ruediger, Panni, Mohammad Fateh Ali Khan |
|
2544 |
|
Small Business Clustering Technologies. Applications in Marketing, Management, IT and Economics [1 ed.] |
Robert C. MacGregor, Robert C. MacGregor, Ann T. Hodgkinson |
1 |
2545 |
|
Social networks and their economics : influencing consumer choice |
Daniel Birke |
|
2546 |
|
Experimental Auctions: Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research) |
Jayson L. Lusk, Jason F. Shogren |
|
2547 |
|
Advertising and Propaganda in World War II: Cultural Identity and the Blitz spirit |
David Clampin |
|
2548 |
|
Media Sexploitation |
Wilson Bryan Key |
|
2549 |
|
Transport Economics & Policy: A Practical Analysis of Performance, Efficiency and Marketing Objectives |
John Hibbs |
|
2550 |
|
Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 [1 ed.] |
Androniki Kavoura, Damianos P. Sakas, Petros Tomaras (eds.) |
1 |
2551 |
|
Gucci on the Ginza: Japan's New Consumer Generation |
George Fields |
|
2552 |
|
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life |
Oliver Luckett, Michael J. Casey |
|
2553 |
|
Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016 [1 ed.] |
Androniki Kavoura, Damianos P. Sakas, Petros Tomaras (eds.) |
1 |
2554 |
|
Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 [1 ed.] |
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén (eds.) |
1 |
2555 |
|
Aquaculture Businesses: A Practical Guide to Economics and Marketing [None ed.] |
Carole Engle |
|
2556 |
|
Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment [1 ed.] |
Čedomir Nestorović (auth.) |
1 |
2557 |
|
Fundamentals of Business-to-Business Marketing: Mastering Business Markets [1 ed.] |
Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger (eds.) |
1 |
2558 |
|
Zone to Win [1st edition] |
Moore, Geoffrey |
1 |
2559 |
|
The Social Media Industries |
Alan B. Albarran |
|
2560 |
|
Flying Off Course: Airline Economics and Marketing (Fourth Edition) [Fourth ed.] |
Rigas Doganis |
|
2561 |
|
The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom |
David A. Fields |
|
2562 |
|
Freemium Economics |
Seufert, Eric Benjamin |
|
2563 |
|
Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 [1st ed.] |
Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans |
1 |
2564 |
|
Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera, Greece, 2018 [1st ed.] |
Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis |
1 |
2565 |
|
Rural tourism and enterprise: management, marketing and sustainability |
Oriade, Ade, Robinson, Peter |
|
2566 |
|
Strategic Innovative Marketing and Tourism in the COVID-19 Era: 9th ICSIMAT Conference 2020 (Springer Proceedings in Business and Economics) |
Androniki Kavoura (editor), Stephen J. Havlovic (editor), Natalya Totskaya (editor) |
|
2567 |
|
Social Marketing in Action: Cases from Around the World [1st ed.] |
Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil |
1 |
2568 |
|
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference [1 ed.] |
Harlan E. Spotts (eds.) |
1 |
2569 |
|
Strategic Event Leveraging: Models, Practices and Prospects |
Vassilios Ziakas |
|
2570 |
|
The Economics of Advertising (RLE Advertising) |
Frederic Wilfred Taylor |
|
2571 |
|
Estimation of Product Attributes and Their Importances [1 ed.] |
Dr. James P. Wallace III, Dr. Alistair Sherret (auth.) |
1 |
2572 |
|
I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man |
Rick Padulo |
|
2573 |
|
Consumer Behavior, 5th Edition [5 ed.] |
Wayne D. Hoyer, Deborah J. MacInnis |
5 |
2574 |
|
Marketing for dummies [3rd ed] |
Alexander Hiam |
3 |
2575 |
|
No Pub : Le jour ou la pub s'est arretee |
Luc Laurentin, Thierry Pierard |
|
2576 |
|
Contemporary Marketing (Available Titles CengageNOW) [13 ed.] |
Louis E. Boone, David L. Kurtz |
13 |
2577 |
|
Essentials of Marketing Research , Fourth Edition [4 ed.] |
William G. Zikmund, Barry J. Babin |
4 |
2578 |
|
SEO Fitness Workbook: 3rd Edition - The Seven Steps to Search Engine Optimization Success on Google [3rd edition] |
Jason, Ph.d. Mcdonald Jason McDonald Ph. D |
3 |
2579 |
|
Cause marketing: build your image and bottom line through socially responsible partnerships, programs, and events [illustrated edition] |
Joe Marconi |
|
2580 |
|
Search engine optimization an hour a day [3rd ed] |
Couzin, Gradiva,Grappone, Jennifer |
3 |
2581 |
|
The hidden persuaders [Reissue edition.] |
Packard, Vance |
|
2582 |
|
Professional Selling: A Trust-Based Approach [4 ed.] |
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Jr. Charles H. Schwepker, Michael R. Williams |
4 |
2583 |
|
The market planning guide: creating a plan to successfully market your business, product, or service [6th ed] |
David H. Bangs |
6 |
2584 |
|
CUSTOMER OF THE FUTURE: 10 guiding principles for winning tomorrow's business |
Morgan, Blake |
|
2585 |
|
Advertising Promotion and Other Aspects of Integrated Marketing Communications [9 ed.] |
Terence A. Shimp, J. Craig Andrews |
9 |
2586 |
|
Les clés d'un scénario réussi: Cinéma, TV, pub, docu, corporate |
Matte Martin, Coffineau Virginie, Coffineau Aurélie |
|
2587 |
|
Managing Customers As Investments: The Strategic Value Of Customers In The Long Run [1 ed.] |
Sunil Gupta, Donald R. Lehmann |
1 |
2588 |
|
Branding for dummies |
Bill Chiaravalle, Barbara Findlay Schenck |
|
2589 |
|
Advertising For Dummies [2nd ed] |
Gary Dahl |
2 |
2590 |
|
International Marketing , Eighth Edition [8 ed.] |
Michael R. Czinkota, Ilkka A. Ronkainen |
8 |
2591 |
|
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications [7 ed.] |
Terence A. Shimp |
7 |
2592 |
|
MKTG [10 ed.] |
Charles W. Lamb, Joe F. Hair, Carl McDaniel |
10 |
2593 |
|
Web Marketing For Dummies [2nd ed] |
Zimmerman, Jan |
2 |
2594 |
|
Branding For Dummies [illustrated edition] |
Bill Chiaravalle, Barbara Findlay Schenck |
|
2595 |
|
Magento 1.3 sales tactics : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques |
William Rice |
|
2596 |
|
Career Opportunities In Advertising And Public Relations (Career Opportunities) [4 ed.] |
Shelly Field |
4 |
2597 |
|
Why people buy things they don't need understanding and predicting consumer behavior |
Danziger, Pamela N |
|
2598 |
|
CB2 (with Review Cards and CB4ME.COM Printed Access Card) (Student Edition) (Second Edition) [2 ed.] |
Barry J. Babin, Eric Harris |
2 |
2599 |
|
Marketing 2018, Loose-Leaf Version [19 ed.] |
William M. Pride, O. C. Ferrell |
19 |
2600 |
|
Does your marketing sell?: the secret of effective marketing communications |
Ian Moore |
|
2601 |
|
Creating innovative products and services : the FORTH innovation method |
Gijs van Wulfen |
|
2602 |
|
Google Analytics |
Mary E. Tyler, Jerri Ledford |
|